On the Importance of Consistancy In Branding
Updated: 2012-10-29 03:03:25
Consumers get confused quickly. It is not because they are stupid, it is because the sliver of attention they can give you is limited. With one slip Apple has created an opening in their position as the undisputed leader in high quality displays on their mobile devices. The new iPad mini creates a ripple of… Continue reading →
In the past few years my business has gotten a lot more complicated. With so many servers, sites, advertisers, and ad campaigns it gets really hard to track what the heck is going on. When a server goes down you notice (an SMS alert from a tool such as Website Pulse, Monitive, or Pingdom lets… Continue reading →
Taking advantage of flexible digital platforms, Gill & Macmillan has launched a series of new ‘bite-sized’ ecooksbooks based on their newly released Sophie Kooks by Sophie Morris. The monthly ebooks will be priced at €1.99. Readers will be able to download the ecookbooks in seasonal chunks, that each month for the next year. The first of the [...]