THE HOME OF SOCIAL TV Home Charts Leaderboard Second Screen Apps Research TV Jobs Events About Popular : now Biggest , record-setting social media moments of the Super Bowl Super Bowl will be a big second screen moment Posted by Cory Bergman on February 3, 2012 Tweet : Note Make sure you’re following lostremote for our live-tweets during the Super Bowl for the best social media moments during the . game Nearly 60 percent of mobile phone users will be checking their devices during the Super Bowl , according to a new survey by Velti and Harris Interactive . And about half 47 of all viewers say they expect to check up to 10 times during the game . There’s no going back now from the fact that the Super Bowl is truly a two-screen experience , 8221 said Krishna Subramanian , Chief Marketing
THE HOME OF SOCIAL TV Home Charts Leaderboard Second Screen Apps Research TV Jobs Events About Popular : now Biggest , record-setting social media moments of the Super Bowl Inside look at how Logo’s RuPaul’s Drag Race’ is using Tumblr Posted by Natan Edelsburg on February 3, 2012 Tweet Logo , the entertainment network for savvy and trendsetting adult viewers from Viacom Inc . has had some big social TV successes with it’s highest rated show , RuPaul’s Drag Race For the fourth season of the ultimate drag queen” reality show , the network has developed a multi-legged social media blitz to compliment the linear launch . Highlights include a fantasy football-like game on Facebook , live Tweeting with cast members past and present during show premieres , Tweets from fans displayed on TV during
THE HOME OF SOCIAL TV Home Charts Leaderboard Second Screen Apps Research TV Jobs Events About Popular : now Biggest , record-setting social media moments of the Super Bowl The day you’ll know social TV has arrived Posted by Jacob Shwirtz on February 3, 2012 Tweet A new wave of conferences , meetups and events has swept through our convention halls in the last 18 months . TVnext , Social TV Summit , TV of Tomorrow , NewTeeVee and others bring together media , startups and vendors to discuss the future of television . After attending many of these and following all of them I have deduced a way to measure the arrival of the future of television . There is a vast ecosystem of new technologies , social media strategies , digital marketing tools and analytical systems under the umbrella of
THE HOME OF SOCIAL TV Home Charts Leaderboard Second Screen Apps Research TV Jobs Events About Popular : now Biggest , record-setting social media moments of the Super Bowl Local stations jump into social TV with ConnecTV Posted by Cory Bergman on February 2, 2012 Tweet Last November , ten broadcast groups partnered with social TV startup ConnecTV in a major bet on the second screen . Later today , the ConnecTV experience is launching online and for the iPad now available and we were given a sneak peek to see how the product works . As a quick recap , the partners make up a who’s-who list of broadcasters : Gannett , Hearst , Belo , Scripps , Cox , Media General , Meredith , Post-Newsweek , Raycom and Barrington 201 stations in all . Several groups invested in ConnecTV , to boot . Like many
THE HOME OF SOCIAL TV Home Charts Leaderboard Second Screen Apps Research TV Jobs Events About Popular : now Biggest , record-setting social media moments of the Super Bowl How Theatrics’ Beckinfield is creating the future of social TV acting Interview Posted by Natan Edelsburg on February 1, 2012 Tweet Television is a mass medium that reaches millions of people . Right now , TV is mostly passive when it comes to the run-of-show and plot built into the stories that are told by producers , directors and writers . Social TV apps like GetGlue and Miso aim to let you socialize around TV content and Youtoo hopes to create an easy way to upload snippets of video content that can then appear on broadcast . But there’s another approach by a company called Theatrics which has named it Mass
THE HOME OF SOCIAL TV Home Charts Leaderboard Second Screen Apps Research TV Jobs Events About Popular : now Biggest , record-setting social media moments of the Super Bowl How the Super Bowl became the year’s biggest social TV event Posted by Natan Edelsburg on January 31, 2012 Tweet : Updated It’s official : every single major Super Bowl media investment has a social TV component . Brands with hopes at leveraging the big game to reach consumers have recognized that investing in buzz during the event isn’t enough . To truly capitalize on those millions that they’re about to spend on a commercial spot , they must hype the social web like never before . Shazam has a big announcement coming up , and it has already said it will power up to a third of the ads during the game Brands are buying
President Obama has been popping up in live events and town halls on Facebook, Twitter, YouTube and now in a Google Plus hangout, chatting with 5 lucky (and pre-selected) Americans in a live video stream. Over 130,000 total questions were submitted, and we're waiting for the final audience numbers from Google+. Just as FDR triumphed on radio and JFK on TV, Barack Obama shines in social media circles with an upbeat, easy-going style.