• The big Google zero click debate; who is right?; Friday’s daily brief

    Updated: 2021-03-26 10:00:00
    Sections SEO SEM Local Retail Google Bing Social Resources More Home Submit SEO SEM Local Retail Google Bing Social Resources Live More Events Submit SUBSCRIBE SUBSCRIBE Search Engine Land SEO SEM Local Retail Google Bing Social Resources More Newsletters Home Submit The big Google zero click debate who is right Friday’s daily brief Also we covered new Search Console features , Google Ads types and Microsoft Ads . controls Barry Schwartz on March 26, 2021 at 10:00 am More Search Engine Land’s daily brief features daily insights , news , tips , and essential bits of wisdom for today’s search marketer . If you would like to read this before the rest of the internet does , sign up here to get it delivered to your inbox . daily Good morning , Marketers , I’ve got to go off on a bit of a rant

  • Microsoft proposes method to automatically submit URLs from WordPress to search engines

    Updated: 2021-03-25 19:19:38
    Sections SEO SEM Local Retail Google Bing Social Resources More Home Submit SEO SEM Local Retail Google Bing Social Resources Live More Events Submit SUBSCRIBE SUBSCRIBE Search Engine Land SEO SEM Local Retail Google Bing Social Resources More Newsletters Home Submit SEO Microsoft proposes method to automatically submit URLs from WordPress to search engines Microsoft wants to build into the core of WordPress the ability to automatically push new and updated URLs to Bing and other search . engines Barry Schwartz on March 25, 2021 at 7:19 pm More Fabrice Canel , the Principal Program Manager at Microsoft Bing , has submitted a proposal , aka feature request , to build into the core of WordPress the ability for WordPress to push new and updated URLs directly to search . engines The proposal .

  • Google adds practice problems and math solver structured data and Search Console reports

    Updated: 2021-03-25 11:21:47
    Sections SEO SEM Local Retail Google Bing Social Resources More Home Submit SEO SEM Local Retail Google Bing Social Resources Live More Events Submit SUBSCRIBE SUBSCRIBE Search Engine Land SEO SEM Local Retail Google Bing Social Resources More Newsletters Home Submit SEO Google adds practice problems and math solver structured data and Search Console reports Online education businesses may want to leverage these new structured data types to get more exposure in Google Search . results Barry Schwartz on March 25, 2021 at 11:21 am More Earlier this year we reported how Google was testing displaying practice homework problems in the search results Now this feature is fully live in Google Search and Google has come up with new structured data and Search Console reporting to help educational

  • Microsoft Advertising introduces more automation via ad suggestions with auto-apply

    Updated: 2021-03-25 09:30:01
    Sections SEO SEM Local Retail Google Bing Social Resources More Home Submit SEO SEM Local Retail Google Bing Social Resources Live More Events Submit SUBSCRIBE SUBSCRIBE Search Engine Land SEO SEM Local Retail Google Bing Social Resources More Newsletters Home Submit SEM Microsoft Advertising introduces more automation via ad suggestions with auto-apply Ad suggestions marked as auto-apply will start serving after 14 days if no action is . taken George Nguyen on March 25, 2021 at 9:30 am More Beginning this month , Microsoft Advertising users may see ad suggestions with auto-apply on their Recommendations page , the company announced . Thursday The Recommendations page in Microsoft Advertising . Image : . Microsoft What it . is Ad suggestions are variations of your existing ads , based on

  • Google Search Console users experience crawl stats report data issue

    Updated: 2021-03-25 07:19:47
    Sections SEO SEM Local Retail Google Bing Social Resources More Home Submit SEO SEM Local Retail Google Bing Social Resources Live More Events Submit SUBSCRIBE SUBSCRIBE Search Engine Land SEO SEM Local Retail Google Bing Social Resources More Newsletters Home Submit SEO Google Search Console users experience crawl stats report data issue Between March 10th and March 23rd there was a data issue with the crawl stats report , no Google Search performance issues were associated with this data . bug Barry Schwartz on March 25, 2021 at 7:19 am More Between March 10th and March 23rd Google said there was an internal reporting issue” with the crawl stats report within Search Console . This data issue only impacted the reporting tools and had no impact on your Google Search . performance You may

  • Google announces global launch of property promotion ads for hotels

    Updated: 2021-03-24 15:50:31
    Sections SEO SEM Local Retail Google Bing Social Resources More Home Submit SEO SEM Local Retail Google Bing Social Resources Live More Events Submit SUBSCRIBE SUBSCRIBE Search Engine Land SEO SEM Local Retail Google Bing Social Resources More Newsletters Home Submit SEM Google announces global launch of property promotion ads for hotels Property promotion ads help hotels capture demand in users looking online for places to stay Carolyn Lyden on March 24, 2021 at 3:50 pm More Property promotion ads are now available globally for hotels looking to capture demand for users who are searching but don’t know what hotel they’d like to book . They show prominently in search results for geographical locations , allowing advertisers to position specific hotels in a particular place . Previous to

  • FLoC testing hits a snag in Europe; Wednesday’s daily brief

    Updated: 2021-03-24 10:00:00
    Sections SEO SEM Local Retail Google Bing Social Resources More Home Submit SEO SEM Local Retail Google Bing Social Resources Live More Events Submit SUBSCRIBE SUBSCRIBE Search Engine Land SEO SEM Local Retail Google Bing Social Resources More Newsletters Home Submit Industry FLoC testing hits a snag in Europe Wednesday’s daily brief And , which is more difficult for brands , being authentic or conveying authenticity George Nguyen on March 24, 2021 at 10:00 am More Good morning , Marketers , maybe you can help me understand . something We preach authenticity as the foundation of our messaging , and it comes from understanding our audiences’ needs . But , major brands make the news all the time for getting it wrong . So , is it just more difficult for larger organizations And shouldn’t

  • Microsoft Advertising blocks 1.6 billion ads while dealing with the pandemic, says annual ad quality review

    Updated: 2021-03-24 09:39:35
    , Sections SEO SEM Local Retail Google Bing Social Resources More Home Submit SEO SEM Local Retail Google Bing Social Resources Live More Events Submit SUBSCRIBE SUBSCRIBE Search Engine Land SEO SEM Local Retail Google Bing Social Resources More Newsletters Home Submit SEM Microsoft Advertising blocks 1.6 billion ads while dealing with the pandemic , says annual ad quality review Microsoft says it is committed to keeping the ads in Microsoft Bing fair and in compliance with its ad . policies Barry Schwartz on March 24, 2021 at 9:39 am More Microsoft called 2020 a challenging and disruptive year” for many of us and Microsoft said its goal was to ensure its platform delivers accurate and relevant information to our customers while protecting them from low-quality or harmful experiences .

  • Google’s current FLoC tests aren’t GDPR compliant

    Updated: 2021-03-23 16:07:26
    Sections SEO SEM Local Retail Google Bing Social Resources More Home Submit SEO SEM Local Retail Google Bing Social Resources Live More Events Submit SUBSCRIBE SUBSCRIBE Search Engine Land SEO SEM Local Retail Google Bing Social Resources More Newsletters Home Submit SEM Google’s current FLoC tests aren’t GDPR compliant Questions about whether a browser assigning users into cohorts counts as a use of personal data , without consent , may be a privacy . violation Carolyn Lyden on March 23, 2021 at 4:07 pm More FLoC , Google’s alternative to third-party cookies , will not be tested in Europe , according to a report by AdExchanger . FLoC is set to open to advertiser testing beginning in Q2 of this year , but countries that fall under GDPR and the ePrivacy Directive will not . participate

  • 4 local review trends to watch in 2021

    Updated: 2021-03-23 13:00:00
    Sections SEO SEM Local Retail Google Bing Social Resources More Home Submit SEO SEM Local Retail Google Bing Social Resources Live More Events Submit SUBSCRIBE SUBSCRIBE Search Engine Land SEO SEM Local Retail Google Bing Social Resources More Newsletters Home Submit Local 4 local review trends to watch in 2021 It’s important for businesses to not ignore the importance that reviews still have in local search results even as customer sentiment around reviews . shifts Joy Hawkins on March 23, 2021 at 1:00 pm More Online reviews have a crucial impact on small businesses . Most businesses strive for a solid online reputation , which means investing time and money in monitoring these reviews across citation listings . It’s worth the effort , though . Proactive online reputation management helps

  • YouTube experiments with automated lists of products detected in videos

    Updated: 2021-03-23 11:13:12
    Sections SEO SEM Local Retail Google Bing Social Resources More Home Submit SEO SEM Local Retail Google Bing Social Resources Live More Events Submit SUBSCRIBE SUBSCRIBE Search Engine Land SEO SEM Local Retail Google Bing Social Resources More Newsletters Home Submit Video YouTube experiments with automated lists of products detected in videos Plus , enabling YouTube video playback directly within Twitter may help content creators get more . views George Nguyen on March 23, 2021 at 11:13 am More Google is testing a new feature that automatically detects products in videos and displays them , and related products , to viewers as a list , the company posted on its YouTube tests and experiments page yesterday . On Thursday , it also announced a new way to watch YouTube videos directly within

  • Changes are afoot, and this time they’re going in the right direction; Tuesday’s daily brief

    Updated: 2021-03-23 10:00:00
    , Sections SEO SEM Local Retail Google Bing Social Resources More Home Submit SEO SEM Local Retail Google Bing Social Resources Live More Events Submit SUBSCRIBE SUBSCRIBE Search Engine Land SEO SEM Local Retail Google Bing Social Resources More Newsletters Home Submit Changes are afoot , and this time they’re going in the right direction Tuesday’s daily brief Good morning , Marketers , are things turning the corner in your business Last week , I had the sad occasion to attend a funeral yes , in person and , surprisingly , I emerged with a great sense of hope . Besides myself , a great number of the attendees , especially the elderly , were fully vaccinated . Though everyone wore masks and generally Pamela Parker on March 23, 2021 at 10:00 am More Search Engine Land’s daily brief features

  • Zero-click Google searches rose to nearly 65% in 2020

    Updated: 2021-03-22 14:16:30
    Sections SEO SEM Local Retail Google Bing Social Resources More Home Submit SEO SEM Local Retail Google Bing Social Resources Live More Events Submit SUBSCRIBE SUBSCRIBE Search Engine Land SEO SEM Local Retail Google Bing Social Resources More Newsletters Home Submit SEO Zero-click Google searches rose to nearly 65 in 2020 Efforts to regulate Google aren’t making a dent . And , the pandemic may have resulted in greater overall search volume , but zero-click searches may rise even further as people become more . mobile George Nguyen on March 22, 2021 at 2:16 pm More Between January and December 2020, nearly 65 of Google searches ended without a click to another web property up from 50 in June 2019, according to a SimilarWeb study published by Rand Fishkin , founder of SparkToro . nbsp Image

  • Lowest SMX rates expire Saturday — book now & save!

    Updated: 2021-03-22 10:42:00
    Sections SEO SEM Local Retail Google Bing Social Resources More Home Submit SEO SEM Local Retail Google Bing Social Resources Live More Events Submit SUBSCRIBE SUBSCRIBE Search Engine Land SEO SEM Local Retail Google Bing Social Resources More Newsletters Home Submit Industry Lowest SMX rates expire Saturday book now save Book now to secure your All Access pass for just 99 Lauren Donovan on March 22, 2021 at 10:42 am More How do I generate content that actually ranks well How are AI and ML impacting content creation How can I create display ads that get more clicks Get the answers to these and more essential content questions at SMX Create online April 13 Early Bird rates expire this Saturday , March 27, at 11:59pm ET book now to secure your All Access pass for just 99 After Saturday ,

  • Privacy AND targeted content: can they coexist?; Monday’s daily brief

    Updated: 2021-03-22 10:00:00
    : Sections SEO SEM Local Retail Google Bing Social Resources More Home Submit SEO SEM Local Retail Google Bing Social Resources Live More Events Submit SUBSCRIBE SUBSCRIBE Search Engine Land SEO SEM Local Retail Google Bing Social Resources More Newsletters Home Submit Industry Privacy AND targeted content : can they coexist Monday’s daily brief Plus , how the NYT A B tests headlines Carolyn Lyden on March 22, 2021 at 10:00 am More Search Engine Land’s daily brief features daily insights , news , tips , and essential bits of wisdom for today’s search marketer . If you would like to read this before the rest of the internet does , sign up here to get it delivered to your inbox . daily Good morning , Marketers , and can you provide a customized user experience without user data That seems to

  • Video: Dan Toplitt, SVP, Head of US SEO at Reprise Digital, on enterprise SEO

    Updated: 2021-03-22 08:27:14
    : , , , Sections SEO SEM Local Retail Google Bing Social Resources More Home Submit SEO SEM Local Retail Google Bing Social Resources Live More Events Submit SUBSCRIBE SUBSCRIBE Search Engine Land SEO SEM Local Retail Google Bing Social Resources More Newsletters Home Submit Industry Video : Dan Toplitt , SVP , Head of US SEO at Reprise Digital , on enterprise SEO We also spoke about Google My Business , Google Shopping and how far back we go even before Dan got into . SEO Barry Schwartz on March 22, 2021 at 8:27 am More I had the opportunity to catch up with an old work colleague , someone I worked with outside of the SEO space ages ago . His name is Dan Toplitt he is now the senior vice president and head of US SEO at Reprise Digital . We spoke about how we first met , probably over 10

  • Webmaster Products Buying Guides Comparison and Reviews

    Updated: 2021-03-22 02:21:37
    , Toggle navigation Webmaster Small Business Web Hosting Software Home Webmaster Browse Webmaster Products If you're doing business online , you may need to rely on a variety of website tools , products and services to improve your business's relevance and visibility online . This section lists a variety of products from a range of categories such as content writing marketplace , web design software , seo tools and much . more Link Tracker A B Testing Tools This section displays a variety of categories for all sorts of products so that users can not only take advantage of the reviews provided by other users , but can also submit their own reviews . Each category lists a comparison of various products , their features , pricing options and user submitted reviews . Every webmaster has their

  • Search Engine Marketing 101 a search engine optimization and promotion tutorial

    Updated: 2021-03-22 02:21:35
    Toggle navigation Webmaster Small Business Web Hosting Software Home Articles Pandia Search Engine Marketing 101 Pandia Search Engine Marketing 101 A beginner's guide to search engine optimization and promotion Search engine marketing is the art of using search engines as a vehicle for getting more visitors to your . website If you get higher rankings in search results , more searchers are likely to click on your listing , leading to a steady stream of interested readers or hopefully happy . customers Pandia's Search Engine Marketing 101 will give you the basics of search engine promotion knowledge you may use in your own optimization efforts or when buying services from . others How search engines work Search engines are based on computer programs that explore the Net in search of

  • Pandia Powersearch all-in-one list of search engines and directories

    Updated: 2021-03-22 02:21:34
    , Toggle navigation Webmaster Small Business Web Hosting Software Home Articles All-in-One List of Search Engines All-in-One List of Search Engines The databases used by search engines are made by robots or spiders that automatically map the Web by following the links between sites . The directories , on the other hand , contain sites that are hand picked by human beings . Still , most search sites present search engine as well as directory results . Metasearch engines gather results from several search engines and directories . They are not that good at advanced Boolean searching , but may provide you with a broad sweep of the . Web Traditional search engines list normal webpages and some other file types that are interlinked to from such webpages . The database sites , however , give you

  • An Introduction To Search Engine Optimization

    Updated: 2021-03-22 02:21:34
    Toggle navigation Webmaster Small Business Web Hosting Software Home Articles An Introduction To Search Engine Optimization An Introduction To Search Engine Optimization Search engine optimization does bring traffic , Yes , it is true , the search engines may bring in a lot of traffic , leading to a large increase in sales if you are using the Web to sell products and services or a larger number of returning . visitors It is also true that you may influence your ratings in search engine results by using various search engine optimization SEO . methods You can certainly hire an expert to do it for you after all search engine marketing is a time consuming affair but you can also get a long way on your . own The importance of knowing SEO In any case you should definitely learn the ins and

  • Google clarifies the SharedArrayBuffer notification

    Updated: 2021-03-19 14:55:52
    Sections SEO SEM Local Retail Google Bing Social Resources More Home Submit SEO SEM Local Retail Google Bing Social Resources Live More Events Submit SUBSCRIBE SUBSCRIBE Search Engine Land SEO SEM Local Retail Google Bing Social Resources More Newsletters Home Submit SEO Google clarifies the SharedArrayBuffer notification After much confusion , Google explained why it send out these notifications and what your next steps should . be Barry Schwartz on March 19, 2021 at 2:55 pm More Earlier this week , Google sent out a notice through Google Search Console with SharedArrayBuffer warnings to site owners . And honestly , it caused a huge amount of confusion and concern amongst those who received . it Today Google published a blog post with clarifications around why Google sent out the message

  • Featured snippets went missing but have now returned; Friday’s daily brief

    Updated: 2021-03-19 10:00:00
    Sections SEO SEM Local Retail Google Bing Social Resources More Home Submit SEO SEM Local Retail Google Bing Social Resources Live More Events Submit SUBSCRIBE SUBSCRIBE Search Engine Land SEO SEM Local Retail Google Bing Social Resources More Newsletters Home Submit Industry Featured snippets went missing but have now returned Friday’s daily brief Plus video SEO tips and a new way to manage local reviews in Google Barry Schwartz on March 19, 2021 at 10:00 am More Search Engine Land’s daily brief features daily insights , news , tips , and essential bits of wisdom for today’s search marketer . If you would like to read this before the rest of the internet does , sign up here to get it delivered to your inbox . daily Good morning , Marketers , what is going on with the featured snippets in

Previous Months Items

Feb 2021