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Updated: 2012-02-06 16:53:04
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FeedFront Magazine is now available on iPad. Now you can read the current issue of FeedFront and any of the past issues on an iPad, as well as online. Check out issue 17 (January 2012) of FeedFront on your computer or iPad. You can access all of the past issues of FeedFront at http://issuu.com/affiliatesummit/docs. The [...]
Affirming the attraction of these services, a new PwC study finds 90% of survey participants are "somewhat" to "very interested" in the idea of storing and accessing content from a digital library.
Studio One Networks, a pioneer in the online syndication business, has subtly repositioned itself into a supplier of "content marketing" to advertisers and agencies, and has hired a veteran of a major
media brand, NBC Universal, to oversee its expansion.The executive, Devin Johnson, joins Studio One as COO from NBC Universal, where he was general manager of Digital Works@NBCU, where he developed
"private label" content for some of the Web's biggest brand marketers -- several of which, like Procter & Gamble, are also major clients of Studio One.
Affiliate Summit has created a dailymile Challenge where we will donate $1 to benefit the Avon Walk for Breast Cancer in support of Affiliate Marketers Give Back team for each mile cycled, run, swam, or walked (up to $5,000). dailymile syncs with Garmin (205, 305, 310xt, 405, 405cx), Nike+ device and iPhone app, as well [...]
Privacy regulators in the EU have asked Google to delay its plan to begin compiling more detailed profiles of its users. "Given the wide range of services you offer, and popularity of these services,
changes in your privacy policy may affect many citizens in most or all of the EU member states," Jacob Kohnstamm, a top EU privacy official, wrote in a letter to CEO Larry Page.
With all its amazing "hoopla" and extravagance, the Super Bowl is a great example of how informed marketers are grabbing the eyeballs that TV previously owned. A Harris Interactive survey found that
60% of mobile phone users plan to use and view their phone while watching the game.
Continuing to position itself as more than an ad network, Undertone just signed exclusive agreements with 12 publishers, including American Media, AccuWeather, Bonnier Corporation, and Britannica.
Daniel M. Clark, Founder of QAQN, will be the Emcee at Affiliate Summit East 2012, which is taking place August 12-14, 2012 at the Hilton New York. Daniel M. Clark is a podcast production consultant and the founder of QAQN, a collection of informative and entertaining podcasts. A resident of the internet since 1992, he [...]
Throughout 2011, CPG brands spent more than any other group on video advertising -- making up 24% of all dollars spent, according to new data from YuMe. Health and pharmaceutical brands came in second
-- with a 16% share of the video ad market -- despite a 400% year-over-year increase in spending.
We all know that SEO matters. What we don’t know, however, is what Google is hiding. Continue reading to learn four secrets that search engines are desperate to keep under wraps. Good morning, online business owner. Your mission, should you Continue reading...
In August, VivaKi's Nerve Center launched a new "lane" focused on tablets as part of its Pool initiative to develop new digital ad formats. Chief Curt Hecht, now based in Paris, who is leading
Publicis Groupe's R&D center, sounds off on tablet efforts and mobile marketing.
Involver has created a near-real-time ad meter that will tally votes on Super Bowl XLVI ads from sites across the Internet. The Facebook platform has been built into the USA Today Super Bowl Ad Meter,
giving the social tool a facelift.
Budgets for advertising on Facebook continue to grow at a faster clip compared with paid search, according to Kenshoo Social. But are budgets growing faster because social appears as the shiny new
object, or have marketers finally figured out how to calculate ROI from Facebook campaigns?
I’ve gotten questions from lots of folks in the past day who have donated or are thinking about donating to support me in the Avon Walk for Breast Cancer. They were all wondering whether the Avon Foundation for Women is affiliated with Susan G. Komen for the Cure. The answer is no, according to a [...]
Overview Plans Pricing Types of Surveys Online Panel Resources Blog Home Blogs Hanna Johnson's blog Zoomerang Blog Historic Advertising Research Foundation Meeting Has The Industry Buzzing Posted on February 02, 2012 by Hanna Johnson Tweet Share Leaders in the research industry met in New York on January 26th to kick off the Foundations of Quality 2 FOQ2 initiative the most ambitious Research on Research project ever attempted . The initiative , which met at the Advertising Research Foundation , has attracted leading thinkers from all across the industry to reduce marketers' risk in decisions made based on online survey . research John Ouren founded TrueSample in 2008 in response to the encouragement of thoughtful clients at P G Microsoft and General Mills with the intent of eventually
So much for The New York Times Co.'s phoenix-like return to digital prosperity. Due to declines in cost-per-click and display advertising at the About Group, total digital ad revenues decreased 4.9%
to $95.7 million in the fourth quarter.
Thanks to the proliferation of Android-powered smartphones, however, the Google platform strengthened its position as the dominant mobile operating
system overall on Jumptap's network, which reaches 95 million U.S. mobile users per month and 142 million worldwide.
Want to find out how to make Twitter work for you? Take a lesson from the pros. Check out these three companies who understand Twitter and have the followers to prove it. MailChimp What’s so great about these guys? Continue reading...
Affiliates should be split testing their landing pages, but many I’ve asked have never bothered. For the uninitiated, split or A/B testing is a process where you serve up different versions of your page to different visitors to determine which is more effective. I’ve tried various ways in WordPress and found they were largely a [...]
The head of the Senate antitrust subcommittee said Tuesday that he intends to convene a hearing to examine a proposed alliance between Verizon and
three cable companies. The issue is competition in the wireless and video markets.
ABC Entertainment's promotion for the new series "The River" running on Xbox Live, the first Microsoft Kinect-powered branded experience, taps hand
gestures. It aims to reach an audience a bit younger than those viewing the broadcast TV show.