Pearson acquires Cogmed working memory training
Updated: 2010-06-30 17:51:38
Karolinska Development to divest portfolio company (press release)
“Today, Karolinska Development has divested Cogmed, one of Karolinska Development’s portfolio companies, to Pearson where it will become part of Pearson’s Clinical Assessment business.”
Why does it make all the sense in the world for a large publisher with heavy educational and clinical operations to acquire a computerized cognitive [...]
In spite of the recent economic downturn, revenues for digital technologies to assess, enhance and treat cognition, or digital brain health and fitness tools, grew 35% in 2009. “The convergence of demographic and policy trends with cognitive neuroscience discoveries and technological innovation is giving birth to a nascent marketplace that can fundamentally transform what brain [...]
In a fascinating study just published in the Journal of Neuroscience, researchers have shown that we make buying decisions even when we aren’t paying attention to the products, and that fMRI observation of brain activity can predict these decisions. This new work builds on previous research by Stanford’s Knutson and CMU’s Loewenstein which showed [...]
CommentsComments (Source: Neuromarketing)