“Qualified”, “showing intent to buy”, “high conversion rate” and many other phrases are used to describe search engine marketing. As a $16 billion industry, Search Marketing including SEO (search engine optimization) and PPC ads (pay per click) represent a substantial opportunity for small businesses to connect with customers at the moment they are looking for [...]
Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Stoney deGeyter 10 Steps to Courageous Leadership Search Engine Guide Blog 10 Steps to Courageous Leadership June 30, 2010 Comments Stoney deGeyter Articles Leadership isn't just for those with the title or position of leadership . Every person , in any given situation , is a leader of something . You may not have the prestige or salary , but there is no doubt that you carry some leadership responsibilities , however small they may . be Very few leaders start at the top . They start somewhere way down the ladder and work their way up . The difference between them and the next person is that they exhibit strong leadership characteristics . Now , not everyone is a natural born leader , but we all lead inSearch Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Miriam Ellis How To Report A Google Maps Problem Search Engine Guide Blog How To Report A Google Maps Problem June 29, 2010 Comments Miriam Ellis Articles If you use Google Maps with any regularity , you are almost bound to encounter errors and problems . In the past , users with a problem were thrown upon the vague mercies of the Google Maps Help Forum where chances of receiving a response or achieving resolution were slim . As of last fall , things have really changed with Google's prominent promotion of their Report A Problem feature , and this article will show you how to use this feature to make direct contact with Google in hopes of , at least , alerting Google to the fact that you feel something
Web Analytics are a key indicator to the health and performance of any website, but online marketers often get lost in the complexities and details, forgetting how important analytics actually are and why.
Analytics can provide a wealth of information but marketers often look at high level indicators such as: top content, bounce rates, entrance sources [...]: Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Stoney deGeyter All Good Content Starts Here : Keyword Research Search Engine Guide Blog All Good Content Starts Here : Keyword Research June 29, 2010 Comments Stoney deGeyter Articles One of the great things about developing content for your website is that , with a little research , you can know exactly who your target audience is and how create content to meet their needs . Spending a few minutes before setting pen-to-paper , or fingers-to-keys , can tell you just about everything you need to know about what types of things people are searching for on the web . From that , you can determine what kind of content you need to reach your audience . Using keyword research tools provided by the search
Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Mike Moran How do you know what is search spam Search Engine Guide Blog How do you know what is search spam June 28, 2010 Comments Mike Moran Articles Last week , I asked the musical question , Is Your SEO Strategy to Barely Avoid Spamming One of the commenters told me that he waited and waited in that article to find out what the line was between spamming and ethical behavior , but I didn't tell him . So , that's what we tackle this . week Spam has an easy definition : it's anything the search engines don't allow . You can read the search engines' terms of service for example , Google calls them quality guidelines All the usual suspects are there , ranging from tricking the search engine by showing the
The ad agencies of Internet play a vital role in suggesting the clients about the ad locations and t
Lee Odden, TopRank Online Marketing CEO gave the opening keynote of Online Marketing Summit Minneapolis. Lee spoke on the intersection of SEO and social media and provided key takeaways for companies on achieving success.
As the social web and search engines integrate and innovate tighter, the intersection between search and social is growing more meaningful daily. [...]
Phantom Lapboard Can you imagine what Internet TV will be like? Would advertisers be able to instig
In March 2010, usage of Facebook’s internal search engine jumped approximately 48% to peak at 2.7% of U.S. searches. Though April and May U.S. search share dipped, these numbers are still rather substantial given Facebook search’s obvious people-focus and legendary limitations. That said compared to Google’s monolithic 63.7 percent of American search share, Facebook’s internal [...]
Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Jennifer Laycock Understanding the Three Primary Goals of Social Media Search Engine Guide Blog Understanding the Three Primary Goals of Social Media June 24, 2010 Comments Jennifer Laycock Articles Earlier this week , I wrote a post about the need to build a social media strategy around specific goals instead of simply launching a presence because everyone else is doing it . Today , I'm going to map out the three primary goals most social media outreach campaigns fall into . If you're still trying to figure out how and why to get involved in social media outreach , consider these three categories and ask yourself how they might apply to your . business Three Primary Social Media Goals When we look atSearch Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Mike Fleming Use Ad Testing to Help Reach Your PPC Marketing Goals Part 2 Search Engine Guide Blog Use Ad Testing to Help Reach Your PPC Marketing Goals Part 2 June 24, 2010 Comments Mike Fleming Articles OK , so you get this previous post about ad testing and you set up some tests . now what How do you measure the results One of the cool features of AdWords is the ability to make a report to observe almost anything about your account . In the case of measuring ad performance , you can create an that's right , you guessed it Ad Performance Report It shows each ad you've created and any metric that you desire to analyze . You can export this data into an Excel spreadsheet for analysis as well , to make it
According to recent comScore data, internet users watched 30.3 billion videos in April 2010 alone. The internet is increasingly becoming something we watch versus read; and adding video content to your website or blog is a great way to engage users. But video production doesn’t have to be expensive, or even complicated. Here’s a list [...]. Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Stoney deGeyter Put Your SEO and Copywriter in Their Place . So Your Keywords Will Be Too Search Engine Guide Blog Put Your SEO and Copywriter in Their Place . So Your Keywords Will Be Too June 24, 2010 Comments Stoney deGeyter Articles There's a time and a place for everything . The place for sweat pants to be worn is at home , not at the airport the place for cigarette butts to be thrown is an ashtray , not out your car window and the place for the Twighlight movies to be watched is on the corner of nowhere and never . again When dealing with your online content you have to find the right keywords and the right place for them on the page . SEO 1997 was all about throwing keywords anywhere and
For the past 3 plus years, TopRank’s Online Marketing Blog has been hosted by Minneapolis based website hosting provider, VISI. When our past host shut us down without warning for getting too much traffic, VISI and Online Marketing Blog connected and worked out a sponsorship. VISI is the only company with an ongoing “ad” on [...]
It’s Wednesday, folks, and you know what that means- another installment of our Facebook English Speaking Demographic Series. Over a month ago, we took a look at the 60 countries with the largest FB userbase (that also claim English as an official language) in Population Graph: Where Are Facebook English Speaking Users?. Last week we explored the self-identifying trends in [...]
It’s that time of year again and the ClickZ Online Marketing Summit will arrive shortly to the Minneapple, Friday June 25th. The conference organizer has generously donated a free pass to the 1 day workshop for us to give away here on Online Marketing Blog.
The agenda covers everything from Social to SEO to B2B Blogging [...]
Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Stoney deGeyter There's No Such Thing as Perfect Content Search Engine Guide Blog There's No Such Thing as Perfect Content June 22, 2010 Comments Stoney deGeyter Articles If George Lucas taught us anything with his re-tinkering of the original Star Wars trilogy it's that there is no such thing as perfect . When it comes to your website's content , the same holds true . But in the case of your website , the tinkering should improve upon the original rather than create a bastardize version of an mildly flawed . classic Perhaps I can come up with a better example . I recently upgraded my copy of The Princess Bride from DVD to gloriously beautiful Blu-ray . The video quality is far superior to DVD which wasSearch Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Jennifer Laycock Are You Planning Your Social Media Backwards Search Engine Guide Blog Are You Planning Your Social Media Backwards June 22, 2010 Comments Jennifer Laycock Articles When it comes time to put together a social media strategy for your company , there are a few key steps you need to consider before getting started . Unfortunately , most companies bypass these steps and do everything in exactly the wrong . order Their conversations usually go a little something like : this Person 1 : We need to get involved in social media.Person 2 : You're right , how do we get started Person 1 : We need to build a Facebook page . Person 2 : You're right , Joe put up a Facebook page for his company last year
Companies are realizing the value in “brands as publishers” and are making real commitments to the creation of content in their online marketing mix. It’s no longer enough to provide fundamental features and benefits information about products and services to succeed competitively online. Consumers and of course, business buyers, seek additional information, resources and others [...]
Social media is great for digital marketing, but it has even more to offer When we talk about corpor
Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Mike Moran Is Your SEO Strategy to Barely Avoid Spamming Search Engine Guide Blog Is Your SEO Strategy to Barely Avoid Spamming June 21, 2010 Comments Mike Moran Articles I am increasingly getting a question from organic search marketers about where the line is between sharp SEO tactics and spam . Basically , it's the SEO equivalent of how many miles per hour over the speed limit can I go without getting pulled over If this sounds like an interesting question to you , I'd like to humbly respond that you don't get it . You don't get search marketing in particular or Internet marketing as a whole . And it's holding you back more than you probably . realize Image via Wikipedia Now , don't misunderstand me .Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Sage Lewis Paid Search Is Taking Over The World Search Engine Guide Blog Paid Search Is Taking Over The World June 21, 2010 Comments Sage Lewis Articles Paid Search has quickly become the most important component of online advertising , and in 2010 this segment will account for 29.8 billion , up by 16.5 over 2009 totals on a constant currency basis . From this Marketing Pilgrim article Related Entries Tim Ash's Upcoming Conversion Conference Google Wave I'm not so sure Basic SEO : Sitemaps . With an S Beginning with Paid Search Comments Leave a comment Real Name : Required . We delete comments with keywords or company . names Email Address : Required but will not be . published URL Subscribe to comments
Web video is hot. Some say your chance to be a pioneer.
How hot, and how much of an opportunity? Recent reports from comScore, consistently say more than 80% of the total U.S. Internet audience views online video in a given month. YouTube’s fact sheet states every minute, 24 hours of video [...]
It’s safe to say 2009 and 2010 were breakout years for social media. Our last Digital Marketing poll showed 6 of the top 10 tactics as social media complemented by search engine marketing and email. Slimmer marketing budgets and mass media attention have inspired a rush to many types social media marketing tactics bringing a [...]
Welcome back, jet-setters, to part eight of our Facebook English Speaking Demographic Series. We kicked off this series with a study of the 60 countries with the largest FB userbase (that also claim English as an official language) in Population Graph: Where Are Facebook English Speaking Users?.
After trekking through social segments from English Speaking users in the UK, Ireland, Canada, and India, last [...], Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Garry Przyklenk Mayday Your long tail is going to get shorter , but maybe fatter Search Engine Guide Blog Mayday Your long tail is going to get shorter , but maybe fatter June 16, 2010 Comments Garry Przyklenk Articles As a frequent writer on search marketing topics and web analytics with a vested interest in the popularity of my content , I have to say the recent Google Mayday algorithm discussion at SES Toronto had me somewhat . worried Maile Ohye of Google Webmaster Tools keynoted day 2 in an open forum discussion with Mike Grehan and did a great job of dispelling several myths of Mayday , while reinforcing the sentiments Matt Cutts and others had made earlier this month It got me thinking : would I