Spotlight on Search Interview with Matt Evans of Monster.com
There simply is no substitute for well rounded experience over a period of time to give a search marketer perspective and the skills to handle a variety of problems. Add to that “sink or swim” SEO training and you have a guy like Matt Evans, SEO Manager [...]
If Twitter's execs don't reinvent its business now, someone or something will do it for them.
Social Media advice is cheap and for the most part, you get what you pay for. Best practices social media marketing based on experience, well, that’s another thing entirely.
The Social Media Best Practices session at IMS Minneapolis earlier this week gave attendees access to first hand insights from the likes of: Brad Smith from Best Buy, [...]
In conjunction with ClickZ, OMS has launched its 2010 23-City Tour from Seattle to New York and is coming to Minneapolis June 25th. OMS had an event in the Twin Cities last year at about the same time and provided a great mix of education and networking opportunity for internet marketers of all types.
Best practices [...]
From the inception of search in the early 90’s, individuals and monolithic companies revolutionized the world’s information management. Since then post BBS pioneers have taken over the marketing world. Over the years, as contextual advertising platforms evolved and blossomed into robust networks like Facebook and DoubleClick, there have been naysayers. Contrary to nearly [...]
[This is a guest post written by Dennis Yu, CEO of BlitzLocal.] We get asked the “GA or Omniture” question often enough that we decided to offer up this analysis as a buyer’s guide to the marketing executive or CEO. So how well [...]
I don’t know why, maybe it’s because summer is breathing down our necks, but digital sta
At the recent Minneapolis Integrated Marketing Summit, TopRank Online Marketing CEO Lee Odden moderated an exciting panel of a diverse group of SEO professionals:
Alex Bennert – Chief Search Strategist at The Wall Street Journal
Brian Kleisner – Search Engine Marketing Manager for FindLaw
Bill Leake – CEO of Apogee Results
The focus of the panel was on search [...]
Mark J. Rosenberg, Of Counsel to Sills Cummis & Gross’ Intellectual Property Practice Group, has been providing clients from a wide variety of industries with legal advice for the past 20 years. With special emphasis on Internet Marketing legalities, he is able to contribute unique perspective on paid keywords, online advertisements, and domain names that expands [...]
Facebook doesn’t just mess around with users regarding privacy. They’ve taken the liberty to effectually raise one of our client’s daily cash expenditures nearly 5X…without asking. Amplifying the confusion of the whole thing is that Facebook did this on a weekend, when they mostly likely know average, responsible marketers are probably not eagle-eying their campaigns.
One person might say Facebook [...]
This post is a little off the mark when compared to the blogs I’ve published previously, but i
Spotlight on Search Interview with Scott Skurnick of Edmunds.com
For every SEO guru speaking at a conference, there are 10 or 20 more SEO experts you might not have heard of, making things happen in amazing ways. Scott Skurnick has worked in the Search Marketing industry as long as anyone I know on the conference speaking [...]
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Congratulations to Bonnie Harris on winning the free pass to IMS MSP!
Tomorrow the Integrated Marketing Summit in Minneapolis kicks off with a mix of educational sessions and learning opportunities that run the gamut of online marketing topics. The event includes a keynote from Chad Mitchell of Forrester Research as well as sessions on multi-channel marketing, [...]
I am in the middle of a project of re-designing my blog . I started this blog just over a year ago b
It’s time for a new update to the BIGLIST review of SEO blogs. I started with a list of 15 new blogs in a queue for this update and four made the cut. Once a new blog hits our radar, we watch it for a few weeks before reviewing. Broken links, neglecting to post (far too many [...]
This article by Hollis originally appeared in ClickZ on May 5, 2009.
Why, after all these years, does our industry still ignore one of the most important and largest segments: the B2B (define) advertiser? Most B2B advertisers don’t directly transact commerce online; their entire online marketing objective revolves around generating sales inquiries.
While large, the B2B segment [...]
Recently one of our CEOs went to buy a car. The Sales Manager and our boss-man agreed to a pretty g
When it comes to marketing in the current economy, small businesses need all the help they can get. They don’t have the ad budgets, the personnel or the time that the bigger competition has. But none of those factors really matter to search engines, and SEO is a great way to both level the playing [...]
http://www.BusinessVideoMarketingExperts.com 42 Secrets Revealed video marketing, Marketing video,ma
Welcome back to part five of our Facebook English Speaking Demographics Series. After observing international Facebook users at a glance in Population Graph: Where Are Facebook English Speaking Users?, we took a closer look at UK Facebookers as well as Facebook users in Ireland. Today, we head back to the western hemisphere to check in [...]
There are currently 29.6 million small businesses in the U.S. (SCORE). 63% of consumers and small business owners use the Internet to find information about local companies and 82% use search engines (Webvisible & Nielsen). That means there’s a lot of opportunity for local SEO.
Recently I attended GetListed.org’s Local University in Minneapolis which focused [...]
Top o’ the mornin’ to ya, and welcome to part four of our Facebook English Speaking Demographic Series. Yesterday, we dug into the different ways English Speaking Facebookers in the United Kingdom self-identify. Before that, we took in the big picture with Population Graph: Where Are Facebook English Speaking Users?, a comprehensive chart featuring [...]http://www.BusinessVideoMarketingExperts.com 42 Secrets Revealed video marketing, Marketing video,ma
Spotlight on Search Interview with Dan Perry, SEO Director at Turner Broadcasting
Working with Enterprise SEO projects is compared to smaller company sites is as different as marketing to BtoC vs. BtoB customers. This interview with Dan Perry, the SEO Director for Turner Broadcasting covers his SEO dream job, in-house SEO career advice and skills, [...]
Welcome back, blokes and birds, to the third installment of our Facebook English Speaking Demographic Series. While our own Marty Weintraub and Merry Morud kick it in the land of tea and crumpets, we’ll be diving into some intense Facebook segments and user inventory, from sexuality to cocktails, Spice Girls to blue collar trades and everything [...]
88 billion (OK, 87.8, we rounded up). That’s the number of search queries Google web properties are responsible for each month according to comScore.
Core to many search marketing strategies is to “Fish where the fish are” and make no mistake, the fish are decidedly hanging out on Google. YouTube, Gmail, Blogger.com and many other online [...]http://www.BusinessVideoMarketingExperts.com 42 Secrets Revealed video marketing, Marketing video,ma
Are You Currently Using Video To Market Your Business? Are You Able To Track Your Results? Do You Ha
With over 85 million English speaking users age 14 and up across the globe (outside the United States), it’s become feasible for international marketers to dig deep into Facebook demographics to uncover international opportunities. Any way you slice it, we’re talking about a lot of eyeballs spread across highly-focused contextual segments. To put a fresh [...]