• How to Get the Most out of a Tradeshow or Convention

    Updated: 2010-02-25 19:07:15
    At this moment in Las Vegas, thousands of lead buyers, lead sellers, technology solution providers a

  • Social Media Trends at Fortune 100 Companies [STATS]

    Updated: 2010-02-25 08:29:12
    PR firm Burson-Marsteller studied the 100 largest companies in the Fortune 500 list and found that 7

  • SEO 101 - Part 10: Everything You Need to Know About Keyword Qualifiers

    Updated: 2010-02-25 06:48:03
    : Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Stoney deGeyter SEO 101 Part 10 : Everything You Need to Know About Keyword Qualifiers Search Engine Guide Blog SEO 101 Part 10 : Everything You Need to Know About Keyword Qualifiers February 25, 2010 Comments Stoney deGeyter Articles The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York . Most of the presentation is geared toward how to make a blog more search engine and user-friendly , however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all . industries Core Term Qualifiers Optimizing your website for core terms is only part of the optimization process . The vast majority of searches are performed using longer , more specific phrases . When it comes to keyword research , these phrases are really nothing more than your core terms with key qualifiers added to . them Using your keyword research tools you can find dozens or

  • OMS10 B2B Marketing Case Study: Marketo

    Updated: 2010-02-25 00:08:37
    Our agency TopRank Marketing has been working with Marketo providing SEO, content and blog marketing consulting services for about 2 years. I finally had the opportunity to meet Marketing VP Jon Miller in person today prior to his presentation at Online Marketing Summit: Marketo’s Secret Sauce for Demand Generation. Marketo is one of the fastest growing software [...]

  • Picking sides for the Interactive industry's Golden Age

    Updated: 2010-02-24 22:17:13
    The IAB Annual Meeting and Leadership Conference just ended in Carlsbad, California, is now easily t

  • How Journalists Use Search & Social Media

    Updated: 2010-02-24 16:22:29
    TopRank ran a survey of journalists, reporters and editors on their use of search and social media in 2008. We found 91% use search engines like Google to do their job. 64% use social networks.  Published in Jan 2010, a George Washington University and Cision survey of journalists reports 89% use blogs and 65% use social [...]

  • Getting Started on Twitter with a Realistic Timeline

    Updated: 2010-02-24 04:28:46
    Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Jennifer Laycock Getting Started on Twitter with a Realistic Timeline Search Engine Guide Blog Getting Started on Twitter with a Realistic Timeline February 23, 2010 Comments 3 Jennifer Laycock Articles While millions of people and tens of thousands of businesses have flocked to Twitter over the past few years , many companies are still standing in the doorway wondering if they should step inside . Their biggest concern How much time will they spend and how much benefit will they . reap After all , if you talk to anyone who has invested heavily in Twitter , they'll tell you just how much time it can take . It's easy to get sucked into the conversation and it's not uncommon to log in , then glance at the clock a few moments later only to learn hours have passed . With that in mind , it's important to establish a realistic timeline for yourself to make sure you're only spending the time you need . If you're just getting started , here's a quick five step

  • Google Giving Small Businesses a Cheap Advertising Option

    Updated: 2010-02-24 04:14:10
    Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Sage Lewis Google Giving Small Businesses a Cheap Advertising Option Search Engine Guide Blog Google Giving Small Businesses a Cheap Advertising Option February 23, 2010 Comments Sage Lewis Articles Google is doing a test in the Houston market that is allowing small businesses to affordably stand out from their competition . Watch this video to learn how you could benefit from this . Subscribe by RSS Related Entries Google Wave I'm not so sure How to Get Links From edu Domains Using the Skew Method Basic SEO : Sitemaps . With an S Social Media Training and Education Comments Leave a comment Name Email Address URL Subscribe to comments Comments You may use HTML tags for style Enter 123abc' no quotes in the box . below If you'd prefer , you can also subscribe without commenting by submitting your email address : here RSS Updates Twitter Updates Free iPhone App Weekly Newsletter Video blogger Sage Lewis keeps you up to date with what's hot in the world of search

  • Fortune 500 Can't Do Search Engine Optimization

    Updated: 2010-02-24 04:00:16
    Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Sage Lewis Fortune 500 Can't Do Search Engine Optimization Search Engine Guide Blog Fortune 500 Can't Do Search Engine Optimization February 23, 2010 Comments Sage Lewis Articles Marketing Pilgrim reported on a Conductor study that basically said that most Fortune 500 companies are not ranking in the natural search results . I talk about why that is and why this is a huge opportunity for you . Subscribe by RSS Related Entries Proof Facebook Fan Pages Work Social Media Training and Education Google Wave I'm not so sure Basic SEO : Sitemaps . With an S Comments Leave a comment Name Email Address URL Subscribe to comments Comments You may use HTML tags for style Enter 123abc' no quotes in the box . below If you'd prefer , you can also subscribe without commenting by submitting your email address : here RSS Updates Twitter Updates Free iPhone App Weekly Newsletter Video blogger Sage Lewis keeps you up to date with what's hot in the world of search marketing and

  • Proof! Facebook Fan Pages Work

    Updated: 2010-02-24 03:50:34
    Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Sage Lewis Proof Facebook Fan Pages Work Search Engine Guide Blog Proof Facebook Fan Pages Work February 23, 2010 Comments Sage Lewis Articles Marketing Pilgrim reported on a study dealing with the effectiveness of Facebook fan pages . The study makes a pretty strong case for the power of Facebook . Subscribe by RSS Related Entries Fortune 500 Can't Do Search Engine Optimization Google Wave I'm not so sure Social Media Training and Education Basic SEO : Sitemaps . With an S Comments Leave a comment Name Email Address URL Subscribe to comments Comments You may use HTML tags for style Enter 123abc' no quotes in the box . below If you'd prefer , you can also subscribe without commenting by submitting your email address : here RSS Updates Twitter Updates Free iPhone App Weekly Newsletter Video blogger Sage Lewis keeps you up to date with what's hot in the world of search marketing and social media . Sage is the founder and President of The Digital Marketing Agency

  • LivelyBrowser: A Great Targeting Tool for Advertisers

    Updated: 2010-02-24 00:41:55
    Ever tried to find a list of the most popular sites to target your ads? How about by language, count

  • 15 Social Media Answers From OMS10

    Updated: 2010-02-23 20:55:21
    Online Marketing Summit 2010 in San Diego is host to a smorgasboard of internet marketing topics and this afternoon I am priveledged to participate on a panel about Social Media. Panelists include: Chris Baggott, CEO, Compendium Blogware Lee Odden, CEO, TopRank Online Marketing Michael Senger, CEO & Founder, StoneMass Caitlin McCabe, Founder, WhiteLabel Marketing Ben Hanna, VP Marketing, Business.com That’s a [...]

  • SEO 101 - Part 9: Everything You Need To Know About Keyword Core Terms

    Updated: 2010-02-23 14:39:44
    : Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Stoney deGeyter SEO 101 Part 9 : Everything You Need To Know About Keyword Core Terms Search Engine Guide Blog SEO 101 Part 9 : Everything You Need To Know About Keyword Core Terms February 23, 2010 Comments 4 Stoney deGeyter Articles The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York . Most of the presentation is geared toward how to make a blog more search engine and user-friendly , however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all . industries Research Takes Time The process of researching your keywords isn't something that should be rushed . Each phase of the research process needs to be performed deliberately , ensuring that you take the time to find all relevant terms and discard the irrelevant . Any attempts to rush through the keyword research process will likely lead you down the wrong paths at best and at

  • Small Businesses Must Choose Partners Carefully

    Updated: 2010-02-23 14:23:16
    Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Mike Moran Small Businesses Must Choose Partners Carefully Search Engine Guide Blog Small Businesses Must Choose Partners Carefully February 23, 2010 Comments Mike Moran Articles As a small business , you probably pride yourself on being customer friendly . Even though you might work with large companies as your suppliers and partners , you go the extra mile for your customers when something goes wrong . You make your site search friendly . You put the information on it that customers need . And you stand behind what you sell . Except when that big company partner makes it . impossible Image via CrunchBase And that's the problem . As a small business , you must be extremely careful about the big companies you work with , because sometimes you can't paper over their big company ways . And when that happens , you get hurt . You can lose business and you can lose your good reputation . All this was brought to mind from a purchase we made not long ago , buying a

  • Thank you Spark!

    Updated: 2010-02-23 02:11:15
    We wanted to give a heartfelt thanks to Michael at Spark Advertising Agency for getting the ball rolling on the Lehigh Valley / Google article in the Morning Call. If you are looking for a firm that can get the word out, Spark is your firm.

  • Small Business Tips For Reporting Web Metrics

    Updated: 2010-02-23 00:00:14
    [Last week, we shared some web analytics basics for small businesses or web site owners new to tracking website visitor data. Building on that, this post explores what you should do next to report that data.] It’s an exciting time to be a small business owner or communications professional. Why? We’ve never had [...]

  • How to Get Guaranteed Targeted Traffic to your Web Site or Landing Page

    Updated: 2010-02-22 20:05:56
    Increasing the number of visitors and targeted traffic to your website is the best way to make sales

  • Brandividualism: Dilemma or Opportunity?

    Updated: 2010-02-22 14:07:01
    Many business owners and managers are perplexed by the social web. The effect of customer participation with social media on brands is undeniable. The effect of employee participation with social media can be a bit of a quandary.  The range of acceptance for social web activity runs the gamut from IT blocking all internet connections to [...]

  • IAB Quality Assurance Guidelines for Networks & Exchanges Released at Annual Meeting

    Updated: 2010-02-22 11:11:00
    Home ADSDAQ About Us Subscribe via Email Your : email Connect With Us On Twitter On Facebook On Flickr On YouTube Popular Posts WPP , Omnicom , IPG Publicis Agency Demand Platforms : Art vs . Science in a Real-Time World Web 2.0 NET vs . LAMP Part 2 : Development Costs News : Real-Time Bidding API from ContextWeb†s ADSDAQ Exchange Web 2.0 NET vs . LAMP Part 1 : Blurring the Line Ad Club ContextWeb Event Will be a Sell Out Top ways to optimize your website†s advertising revenue potential MediaCom's Broderick Articulates GroupM WPP View in Lead-Up to July 14th Panel Web 2.0 NET vs . LAMP Part 3 : Managed Code Omnicom's Spiegel in Interview Prior to July 14th Panel Swine Flu and the Contextual Marketing Opportunity Posts by Month 2010 February January 2009 December November October September August July June May April March February January 2008 December November October September August July June May April March February January 2007 December November October September August July June May April March February January An Internet Advertising Blog Current Articles RSS Feed IAB Quality Assurance Guidelines for Networks Exchanges Released at Annual Meeting Posted by Jay Sears on Mon

  • IAB Chair David Moore's Keynote at IAB Annual Carlsbad: 5 Tea Leaves

    Updated: 2010-02-21 20:16:00
    : Home ADSDAQ About Us Subscribe via Email Your : email Connect With Us On Twitter On Facebook On Flickr On YouTube Popular Posts WPP , Omnicom , IPG Publicis Agency Demand Platforms : Art vs . Science in a Real-Time World Web 2.0 NET vs . LAMP Part 2 : Development Costs News : Real-Time Bidding API from ContextWeb†s ADSDAQ Exchange Web 2.0 NET vs . LAMP Part 1 : Blurring the Line Ad Club ContextWeb Event Will be a Sell Out Top ways to optimize your website†s advertising revenue potential MediaCom's Broderick Articulates GroupM WPP View in Lead-Up to July 14th Panel Web 2.0 NET vs . LAMP Part 3 : Managed Code Omnicom's Spiegel in Interview Prior to July 14th Panel Swine Flu and the Contextual Marketing Opportunity Posts by Month 2010 February January 2009 December November October September August July June May April March February January 2008 December November October September August July June May April March February January 2007 December November October September August July June May April March February January An Internet Advertising Blog Current Articles RSS Feed IAB Chair David Moore's Keynote at IAB Annual Carlsbad : 5 Tea Leaves Posted by Jay Sears on Sun , Feb 21,

  • Search Engine Optimize Your Site through "MillerMeter.com" Arizona Seo Company

    Updated: 2010-02-21 00:02:46
    Phoenix has the fifth highest total population in the United States, and provides a tremendous deal

  • Internet Marketing- a Way to Profitable Business

    Updated: 2010-02-20 18:35:59
    Internet marketing is an inexpensive way to reach at the diverse communities all over the world. The

  • ContextWeb, Inc. and the ADSDAQ Ad Exchange at IAB Annual Conference

    Updated: 2010-02-20 16:48:00
    , . Home ADSDAQ About Us Subscribe via Email Your : email Connect With Us On Twitter On Facebook On Flickr On YouTube Popular Posts WPP , Omnicom , IPG Publicis Agency Demand Platforms : Art vs . Science in a Real-Time World Web 2.0 NET vs . LAMP Part 2 : Development Costs News : Real-Time Bidding API from ContextWeb†s ADSDAQ Exchange Web 2.0 NET vs . LAMP Part 1 : Blurring the Line Ad Club ContextWeb Event Will be a Sell Out Top ways to optimize your website†s advertising revenue potential MediaCom's Broderick Articulates GroupM WPP View in Lead-Up to July 14th Panel Web 2.0 NET vs . LAMP Part 3 : Managed Code Omnicom's Spiegel in Interview Prior to July 14th Panel Swine Flu and the Contextual Marketing Opportunity Posts by Month 2010 February January 2009 December November October September August July June May April March February January 2008 December November October September August July June May April March February January 2007 December November October September August July June May April March February January An Internet Advertising Blog Current Articles RSS Feed ContextWeb , Inc . and the ADSDAQ Ad Exchange at IAB Annual Conference Posted by Jay Sears on Sat , Feb

  • Mulley Communications Online PR Workshop

    Updated: 2010-02-20 00:19:40
    On Saturday, the 23rd of January, I attended an online PR workshop run by Damien Mulley from Online PR Company, Mulley Communications. I’m a little late to the party, but that’s only because I had to rush out and buy seasons 1-6 of The West Wing and watch them all back-to-back. Thanks Damien! The Workshop The course [...]

  • 5 Twitter Management Tools You Can’t Live Without

    Updated: 2010-02-19 19:07:44
    Without a doubt, one of the most popular shiny new objects of many social media marketing programs is Twitter. There are Twitter books, Twitter conferences, Twitter blogs and numerous articles devoted to Twitter marketing.  Unfortunately, there’s not enough time left over after reading all the promises of marketing nirvana from using Twitter to actually implement [...]

  • Citizen media, Swedish style

    Updated: 2010-02-19 14:17:41
    There is much that can be said about the campaign from Swedish public broadcaster, Radiotjänst, enco

  • Twitter Series Part One : Beginning with Twitter

    Updated: 2010-02-19 03:50:29
    Twitter is a service that’s quickly increasing in size.  It’s a blend between a social networking in

  • Branding your business, Please do not kill yourself!

    Updated: 2010-02-18 21:02:11
    Are we having fun yet? one of the most important things of starting a small business is a joy for wh

  • Open Letter to Blog Comment Spammers

    Updated: 2010-02-18 19:44:07
    Dear “SEO Consulting Services New York” and you too “Starting A Home Business”, I have an admission to make: I don’t like comment spam. You are comment spammers. Our readers don’t like you. I don’t like you. You’re not welcome here. Our Akismet filter has been doing a good job of filtering out spam and our commenting [...]

  • De-fuzzing social media measurement

    Updated: 2010-02-17 18:34:19
    In the bath thinking, as one does, of social media it occurred to me that measuring the effectivenes

  • Basic Tips on Web Analytics

    Updated: 2010-02-17 15:52:25
    Just about every business with a web site does something to market and promote it. When those companies are asked about web analytics, it’s surprising how many look back with a blank stare.  This isn’t the case with mature online marketers but it does happen a lot with new business web sites and blogs. For many [...]

  • Convergence

    Updated: 2010-02-17 02:28:43
    Increasingly (and especially in rough economic times) advertisers have been turning to digital media

  • Social Media and Search Optimization

    Updated: 2010-02-16 22:23:11
    Sometimes one asks why many SEO firms are good at Social Media? The question is pretty simple. SEO firms were the first social media ad agencies, for good reason. How else were we to obtain links for our clients? A few years ago we were faced with a dilemma, how can [...]

  • 6 Superb First Social Media Tactics For Businesses

    Updated: 2010-02-16 15:44:50
    Though social media participation has exploded, we meet businesses nearly every day  that have barely, clumsily or not dipped their toes in the in the water.  They ask, “Should we have a Facebook page,“ “What about YouTube” or “Gee, should we be tweeting?” These entrepreneurs are usually full of life, energy, present a history of offline [...]

  • 3 Reasons PR & Communications Pros Need to Know SEO

    Updated: 2010-02-16 14:41:31
    The PR industry is in a state of flux with increasing importance on getting into the content and social web business. Consumers are spending more time with digital and social media. Advertising dollars are following. That means less budget to staff newsrooms and reporters, journalists and editors to pitch. Understanding the needs of their “customers’ customer” [...]

  • Hollis Thomases Launches Why140.com

    Updated: 2010-02-15 17:47:47
    Today we’re super excited to announce the launch of Why140.com, official website of the new book Twitter Marketing: An Hour a Day authored by Web Ad.vantage president Hollis Thomases.  Why140 is a hub for all things Twitter marketing related and features book news, Twitter tips, giveaways, and more! Visit Why140.com to follow author @hollisthomases and get [...]

  • Ten Must Read Tips to Start a Small Business Blog

    Updated: 2010-02-15 14:29:49
    A friend of mine who is an experienced corporate marketer started a new business. The store just opened and being the good pal that I am, I was able to provide some advice regarding marketing on the web – specifically regarding blog marketing. This is a new small business, so considerations for what to do about [...]

  • Are marketers wasting all their money and effort on the wrong things?

    Updated: 2010-02-15 14:15:58
    The world of media and advertising has changed more in the last five years than it has in the five h

  • Advertsing sales 101. A lesson from the Zen Master.

    Updated: 2010-02-15 03:34:06
    According to Wikipedia, Mel Karmazin started selling radio when he was 17 years old. Years later, Do

  • Drive customers to Your Web Site with the Pro Expertise of MillerMeter Phoenix Internet Advertising Company

    Updated: 2010-02-14 03:31:58
    For your online business, simply creating a internet site has no significance, particularly, if you

  • Policing Ad Networks

    Updated: 2010-02-13 15:29:30
    Policing ad networks is one of the barriers to scale of the business model: Westlake Village-based V

  • aimClear Speaking & Conf Agenda Spring ‘10!

    Updated: 2010-02-12 22:35:05
    Well folks, springtime is just around the corner (except, perhaps here in Duluth…) and what better way to celebrate than with an über-busy schedule chock-full of industry conferences? Search me! No. Literally. Let’s take a peek at our aimClear agenda for the months of March and April, shall we? Search Marketing Expo – SMX West, March 2-4, [...]

  • The RedFly 2010 Marketing Conference & Event Schedule

    Updated: 2010-02-12 13:00:43
    Want to meet with us in 2010? The Redfly team will be traveling the globe to attend a wide verity of Internet marketing and blogging events in 2010. Why not get in touch if you're at any of the same events or even nearby and we can go for coffee or just shoot the breeze?

  • 5 B2B Social Media Winners

    Updated: 2010-02-12 04:23:51
    Take a moment to think about, and count, the number of B2C social media success stories that pop into your head. I’ll venture to guess that you could immediately name five to 10, if not many more. From Ford to Dell to Zappos to Best Buy, B2C social media winners – those organizations that caught on [...]

  • Common Mistakes Advertisers make with Contextual Targeting

    Updated: 2010-02-12 00:27:38
    Contextual targeting and contextual advertising is a new way of advertising that is becoming increas

  • Get Ready for the Endless Political Campaign …

    Updated: 2010-02-12 00:18:43
    New forecasts about political advertising have just been released. They confirm what many of us have

  • ADVERTISING YOUR ACCOUNTING BUSINESS

    Updated: 2010-02-11 23:50:22
    For the average accountant or money management contractor, it is said that, “word of mouth is

  • Google and the NSA

    Updated: 2010-02-11 19:18:11
    Hopefully, no one visits me to ask questions after writing about the news that Google has reached ou

  • Media. Strap it on.

    Updated: 2010-02-11 17:29:27
    This picture (below) was included as part of a report in MediaPost about a new laboratory opened by

  • Listen to Your Customers to Adjust Your Keywords

    Updated: 2010-02-11 15:00:23
    Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Mike Moran Listen to Your Customers to Adjust Your Keywords Search Engine Guide Blog Listen to Your Customers to Adjust Your Keywords February 11, 2010 Comments 6 Mike Moran Articles You probably use many sources to brainstorm your search keywords , but how do you know if your customers are starting to change the way they search for your products Have you listened to what your customers are saying Time was that listening to customers demanded expensive focus groups and surveys , but that time has passed . Nowadays , you can listen to social media conversations and analyze them for any number of purposes , including search . keywords Image by Jo~~ via Flickr Think about how you do keyword research normally . You probably start by entering into the search engines some keywords you know are relevant . Then you look at what pages come up and start to catalog in your mind some other words that you see on those pages . Then you start entering some of those words and

  • SEO 101 - Part 8: Everything You Need to Know About Keywords

    Updated: 2010-02-11 13:40:41
    : Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Stoney deGeyter SEO 101 Part 8 : Everything You Need to Know About Keywords Search Engine Guide Blog SEO 101 Part 8 : Everything You Need to Know About Keywords February 11, 2010 Comments 1 Stoney deGeyter Articles The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York . Most of the presentation is geared toward how to make a blog more search engine and user-friendly , however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all . industries Keywords are the blue-prints from which all your marketing efforts are built upon . Keyword research tools provide valuable insight into what words people are searching on the major search engines . But research tools are just the first step in a thorough and well-planned keyword research process . Great tools like Keyword Discovery and Wordtracker or even Google's tools don't tell you the

  • 7 Answers to News SEO Questions You Should Know

    Updated: 2010-02-11 00:05:21
    Recently I was invited to give a basics webinar on optimizing news content  for search.  The intersection of search and PR/communications are obviously something quite familiar and while I’ve done several such presentations with our client PRWeb, I had not done one with Search Engine Watch before. The outcome exceeded all expectations thanks to the excellent [...]

  • Social Media Training and Education

    Updated: 2010-02-10 17:29:39
    Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Sage Lewis Social Media Training and Education Search Engine Guide Blog Social Media Training and Education February 10, 2010 Comments Sage Lewis Articles This is an interesting study that says the 2 reason people don't do social media is because they don't have the staff . This is a huge opportunity for many people . Watch this video to find out why . Subscribe by RSS Related Entries Fortune 500 Can't Do Search Engine Optimization B2B Buyers Are Using Social Media in a Huge Way Google Wave I'm not so sure How to Get Links From edu Domains Using the Skew Method Comments Leave a comment Name Email Address URL Subscribe to comments Comments You may use HTML tags for style Enter 123abc' no quotes in the box . below If you'd prefer , you can also subscribe without commenting by submitting your email address : here RSS Updates Twitter Updates Free iPhone App Weekly Newsletter Video blogger Sage Lewis keeps you up to date with what's hot in the world of search

  • Search Engine Optimization and Paid Search: What Should Your Philosophy Be?

    Updated: 2010-02-10 06:27:53
    : Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Scott Buresh Search Engine Optimization and Paid Search : What Should Your Philosophy Be Search Engine Guide Blog Search Engine Optimization and Paid Search : What Should Your Philosophy Be February 10, 2010 Comments 1 Scott Buresh Articles As a search engine marketing company , we are often asked by clients and prospects if there's a basic philosophy when it comes to organic search engine optimization and paid search . advertising Is one tactic more favorable than another How do I know which channel to pursue Should I do both Without a hard look at your company's goals and unique situation , there really isn't a concrete answer to these questions . The true test of pursuing either an SEO campaign or PPC advertising or both is knowing that it all boils down to your company philosophy , ROI objectives , budget , and countless other monetary and marketing factors . To determine which , or what combination of both , might offer the most bang for your buck ,

  • Get Smarter at Online Marketing Summit

    Updated: 2010-02-10 00:05:27
    I know I did an upcoming events roundup last week but the upcoming Online Marketing Summit in San Diego is certainly worth a post of it’s own.  Besides, I get to announce that one of our clients from Zoomerang (MarketTools), won a free conference pass! Congratulations to Amy Lindahl! Last year OMS came through Minneapolis [...]

  • Marriage, Sex, SEM & Modern Dating Metrics

    Updated: 2010-02-09 22:48:21
    Power girl on the prowl…

  • SEO 101 - Part 7: Everything You Need to Know About Site Architecture and Internal Linking

    Updated: 2010-02-09 12:32:38
    : Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Stoney deGeyter SEO 101 Part 7 : Everything You Need to Know About Site Architecture and Internal Linking Search Engine Guide Blog SEO 101 Part 7 : Everything You Need to Know About Site Architecture and Internal Linking February 9, 2010 Comments 1 Stoney deGeyter Articles The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York . Most of the presentation is geared toward how to make a blog more search engine and user-friendly , however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all . industries Common Architectural Problems In order to move your site up in the search engine rankings you have to get your optimized content to the search engines in the most streamlined way possible . There are some common problems that often stand in the way of that . These problems may not keep the search engines from finding and indexing and

  • The World Does Not Begin and End With SEO

    Updated: 2010-02-08 16:03:59
    Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Jennifer Laycock The World Does Not Begin and End With SEO Search Engine Guide Blog The World Does Not Begin and End With SEO February 8, 2010 Comments 20 Jennifer Laycock Articles Ever notice how when someone finds a solution to a problem they're having , it suddenly becomes the solution to everyone else's problem as well People who love their chiropractor tell you how much seeing one would help your sore back sinus problem shin splints etc . People who have lost and kept weight off with a specific diet suggest how well it will work for you . People who experience success trying a marketing tactic tell you what a difference it will make for your company if you do it . too This is fine and dandy . It's called word of mouth and it's a very effective way to influence decisions . The problem comes when the love of the solution supersedes the common sense needed to apply it properly . That chiropractor likely isn't going to fix your blocked heart valve and that

  • The Google Webmaster Quiz

    Updated: 2010-02-08 11:34:23
    Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Sage Lewis The Google Webmaster Quiz Search Engine Guide Blog The Google Webmaster Quiz February 8, 2010 Comments Sage Lewis Articles These are the answers to the quiz that Google put out Reviewing this is a handy way to see what Google suggests are the appropriate ways of handling the architecture of your site . Subscribe by RSS Related Entries Google Wave I'm not so sure Basic SEO : Sitemaps . With an S Have You Heard Of The Product Launch Formula Google Reader Follow Changes To Any Site Comments Leave a comment Name Email Address URL Subscribe to comments Comments You may use HTML tags for style Enter 123abc' no quotes in the box . below If you'd prefer , you can also subscribe without commenting by submitting your email address : here RSS Updates Twitter Updates Free iPhone App Weekly Newsletter Video blogger Sage Lewis keeps you up to date with what's hot in the world of search marketing and social media . Sage is the founder and President of The Digital

  • Should Search Marketers Socialize Every Direct Response Solicitation?

    Updated: 2010-02-08 02:46:30
    Should direct marketers place Facebook, Twitter, YouTube and/or other buttons as part of the template for every email blast?   What about PPC landing pages? Should Twitter and Facebook be exit-options for every PPC landing page impression? How should advertisers think about socialization as either primary or secondary KPIs (key performance indicators A.K. A “goals.”)? At first [...]

  • Two Biggest Advantages of Small Businesses SEO

    Updated: 2010-02-08 00:00:12
    With search engine optimization, small businesses have two advantages larger competitors often can’t match: creativity and agility. By embracing these two philosophies as part of their digital marketing DNA, small businesses can carve out a search marketing strategy that runs circles around larger competitors. Today, we’ll briefly explore why creativity and agility are advantages small businesses have [...]

  • LeadsCon in Vegas Feb 23-24

    Updated: 2010-02-07 02:56:17
    I will be attending LeadsCon in Las Vegas Feb 23-24, and will be staying in Vegas for a few days afterward. If you are interested in setting up some time to chat with me, please drop me a line, my schedule is pretty clear right now. I'm really looking forward to this one, a few of my old friends and co-workers I haven't seen in a while will be in attendance.

  • Sneak Peek #4 – Twitter Marketing: An Hour a Day

    Updated: 2010-02-05 19:56:48
    “Sneak Peeks” are a series of previews and first looks at the inside pages of upcoming book Twitter Marketing: An Hour a Day. Watch this blog for the very latest news and inside info about the book, brought to you straight from author Hollis Thomases. Twitter Marketing Metrics & Reporting Today’s sneak peek of Twitter Marketing: An [...]

  • 5 Ways to Show Digital Assets a Little Respect

    Updated: 2010-02-05 13:00:00
    Don’t fight it: Blended search results, and hence digital asset optimization, are here (at least for now). Text content may be your SEO poster child, but with images, video and audio content often appearing in standard search results, digital assets can no longer be treated as the ugly stepsister in the online marketing family. Many companies [...]

  • BIGLIST Update: SEM Blog Reviews Snarky Edition 020410

    Updated: 2010-02-05 00:13:04
    Welcome to the newest  BIGLIST review of Search Marketing Blogs. We have a little bit of everything today ranging from Chinese focused PPC to the World’s Greatest SEO to a steaming pile of SEO Bull$#*t. Enjoy! If you think your blog deserves to be included, then write a compelling and maybe humorous comment below. We’ll almost certainly [...]

  • SEO 101 - Part 6: Everything You Need to Know About Search Engine Friendly URLs & Broken Links

    Updated: 2010-02-04 12:59:38
    : Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Stoney deGeyter SEO 101 Part 6 : Everything You Need to Know About Search Engine Friendly URLs Broken Links Search Engine Guide Blog SEO 101 Part 6 : Everything You Need to Know About Search Engine Friendly URLs Broken Links February 4, 2010 Comments 6 Stoney deGeyter Articles The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York . Most of the presentation is geared toward how to make a blog more search engine and user-friendly , however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all . industries Search Engine Friendly URLs When developing a website , you can save yourself a lot of problems down the road by planning ahead before moving full speed into the site development process . One of the first site architectural issues to consider is how your URLs will read . This is especially important for e-commerce websites that

  • 2010 MarketingSherpa Social Media Marketing Guide

    Updated: 2010-02-03 17:00:17
    One of the most trusted sources of marketing research and information is MarketingSherpa. I’ve been a subscriber for many years and always look forward to the reports on Search Marketing, Email Marketing and B2B Marketing. Last year MarketingSherpa started conducting research and publishing a Benchmark Report on social media marketing. The new Social Media Marketing Benchmark [...]

  • Upcoming TopRank Social SEO & PR Events

    Updated: 2010-02-03 00:00:12
    Our team works hard to stay on top of current best practices and as a result, we’re asked to speak at a variety of conferences, workshops and webinars. One of the goals at TopRank Online Marketing is to help companies better understand the current landscape of the digital marketing & PR environment. That includes strategies that can [...]

  • Is Your SEO Expert Obsolete? 8 Minute Self-Audit

    Updated: 2010-02-02 20:27:12
    credit: rahady We’ve reviewed many sites where supposed search engine optimization “experts” damaged a business with archaic techniques and/or outmoded business practices.  While it’s easy to spot most scumbags, it can be much harder for laypersons to sift out previously germane SEO dinosaurs– now dangerously out of step. To fill the void, this post offers wary small [...]

  • Tips for Promoting New Blogs

    Updated: 2010-02-02 13:50:25
    TopRank’s recent Blogging and SEO survey of in-house, agency and independent marketing, advertising and PR professionals revealed that 95% of respondents incorporate blogs as part of their online marketing mix. Nearly 88% have successfully increased measurable SEO objectives as a direct result of blogging. Thousands of new blogs are started by companies and individuals each day. [...]

  • Quinstreet Valuation

    Updated: 2010-01-30 05:25:59
    ~$800 million. http://www.bloomberg.com/apps/news?pid=20601087&sid=a_mQ2s5tiC_c&pos=6 My estimate in November was $1 billion, not too far off.

  • How often do you find tweeted links valuable?

    Updated: 2010-01-29 18:04:24
    On Twitter, about how often do you find value in the links that other people tweet?  Do you find that it’s usually worth your while, or is it more often a time waste? Did you know? Hollis Thomases, CEO of Web Ad.vantage, is the author of the new book Twitter Marketing: An Hour a Day.  She’s always [...]

  • 5 Ingredients for a Perfect Twitter Marketing Recipe

    Updated: 2010-01-29 13:24:56
    After reading Lee’s post earlier this week on how to source content on Twitter, I started to think about the homemade guacamole I made for the football playoff games last weekend. Stick with me here. With my guacamole, I carefully strategize on the right mix of each ingredient to achieve the perfect flavor and consistency. Not enough [...]

  • Why We Reserve the Right to Truncate Your Irrelevant, Whiny Comment

    Updated: 2010-01-27 22:57:08
    Here at aimClear, we’re proud of our in-house authors. Like many publications we also open our pages as a community platform to host guest bloggers. Sometimes guest posts are written by industry professionals whose practices are perceived by some as controversial. Wait. Let’s stop right there. “Controversial.” That word can carry a negative connotation, one of [...]

  • 10 Misconceptions Of Affiliate Marketing

    Updated: 2010-01-26 09:07:58
    Your success is entirely up to you. You will reap what you sow. Again you will reap what you sow. your key to success is through consistency and persistency. Anyone can do this. Remember the only person stopping you is you! What do you know? It will be easy. It will get easier, but you [...]

  • Make Money Online

    Updated: 2010-01-25 20:22:27
    If you are looking for the new ways to make your money on – line profitable and successful, the very article is the best adviser for you in this question. So, if you have the desire, to make the profitable and successful business, you have to understand the main principle of the well – balanced [...]

  • Online Matter Loans - Solve the Complexities of Finance

    Updated: 2010-01-25 17:42:15
    Lenders have moved to all-electronic loans process, as arbitrageconspiracys.com online origin has mastered the complexity of the borrowers who have fails to locate lenders in the marketplace. Despite the loan case, borrower’s tribute history, anyone could avail the prospect to admission the loan. Today, if the borrower desires to owe or expand a business he [...]

  • Zero Cost Profits - 10 Misleading Thoughts Regarding Create A Living Online

    Updated: 2010-01-25 07:10:15
    How many times have you seen sales pitches which promise that you can make a living from your own home, spend time with your family, and you only have to work less than one hour per day, but still be able to get rich within weeks, sometimes even days. If you’re reading this article, chances [...]

  • Marketing System for Internet Home Based Business Team Success

    Updated: 2010-01-25 05:44:26
    One of the world’s most profitable entrepreneur was being interviewed. During the discussion the interviewer asked… “How did you do it? What’s the mystery of being profitable in company?” The entrepreneur replied… “Well, it’s easy really. I just acquire something for one price and trade it for a higher price.” As you peruse about internet home [...]

  • Running Off Up-to-date Business Myths

    Updated: 2010-01-24 18:19:15
    When embarking the rewarding and difficult the human race of supremo fx signals marketing, it becomes abundantly apparent that on that point are so a heap of dissimilar paths to make money online. If you have lately spent any time surfing the net’s investigate engines, the quantity of prospects to research could be overwhelming or [...]

  • Tips About How To Find An Effective Internet Marketing Approach

    Updated: 2010-01-24 14:02:47
    Everybody should find its way to money. If you are just starting your business online, you should start with an effective approach. Your way to money begins with setting yourself up for success. Do a research. Do not get the first business opportunity you see. Try to find a company that shares your values. Estimate [...]

  • Developing Own Business

    Updated: 2010-01-24 06:48:17
    People often think how can they improve their profit and in the same time do not work hard and get good money. Any way, you have to understand that those person who is looking, always find. And if you are wondering with that events that people are thinking about the easy coming money in some [...]

  • Get Helpful Info about Ways To Make Money Online

    Updated: 2010-01-24 00:33:44
    A fully automated income. If you keep on ignoring a particular promising opportunity this means that you aren’t going to be effective and successful. But in fact some people haven’t got an opportunity to optimize their life in the right way because of certain unfavorable circumstances. For example disabled people can be referred to this category. [...]

  • Looking For Knowledge And Tips About The Advantages Of Affiliate Network — Read This Post

    Updated: 2010-01-23 00:17:39
    Why the affiliate network is so important, and what are the main functions this system should perform? Here are the main advantages of an intermediary. 1. Independent statistics Affiliate Network enables affiliates and advertisers receive real-time all the necessary statistics of the visit, conducted actions and final sales. The most advanced systems allow configuring these [...]

  • SEMMYs, SEO & Evolution: Matt McGee Interviewed

    Updated: 2010-01-22 21:08:07
    Matt McGee (@mattmcgee) is a respected member of the online marketing community, helping companies understand “the Internet” and succeed online since the late 1990s. Two years ago he created the SEMMYs, an annual awards event that laudably recognizes “the great content produced across the search and online marketing industry.” I had the pleasure of holding a [...]

  • We almost forgot – Welcome AOL!

    Updated: 2010-01-22 17:10:03
    We wanted to thank AOL for allowing us to help with some digital marketing issues (mostly SEO) with Popeater, asylum.com , TMZ and others..

  • Ode to a Social Media “Expert”

    Updated: 2010-01-22 15:04:12
    Last month, Mashable pointed out that there are 15,740 people on Twitter claiming to be Social Media “Experts.” Hollis Thomases (@hollisthomases), CEO of Web Ad.vantage and author of Twitter Marketing: An Hour a Day posted an amusing reaction to her Twitter account this morning: Ode to a Social Media “Expert” To write this blog I might post, So I [...]

  • Cloud Data Storage, Data Security and You

    Updated: 2010-01-21 14:10:23
    This week’s blog post is contributed by David Stansbury, Web Ad.vantage’s Search Marketing Specialist and IT superhero! Can We Trust the Cloud? Last week Google broke the story about a major cyber attack against their internal systems.  Security leader McAfee explained in more detail how a highly-targeted phishing attack exploited a previously unknown vulnerability in Internet [...]

  • We’re trademarking search social marketing agency

    Updated: 2010-01-19 01:58:15
    Clearly, we need to come up with a better term for our industry. “Search social marketing agency” makes the most sense. We really hate it when advertising agencies push out all flash sites and call themselves “digital agencies”. We really dislike it when they refer a website with no unique [...]

  • Why Your 4,243,564 Twitter Followers Don’t Mean Jack

    Updated: 2010-01-15 18:59:45
    When Twitter launched four years ago, it (perchance inadvertently) gave businesses the most precious gift imaginable: an intimate glimpse into consumers’ daily lives. It gave them the power to monitor brand reputation in a clean, accessible interface. Corporate brands like @Zappos & @Zappos_Service, @Starbucks, @DellOutlet, @JetBlue, and @TheHomeDepot, as well as personal “brands” like @StephenFry [...]

  • How To Make 45K a Day Scamming Facebook Ads

    Updated: 2010-01-14 14:03:03
    But before you scroll down to find out how, I want to tell you that you can fly Southwest for FREE.  Yes—Southwest is giving away free tickets in a promo that expires tonight! Or so the ad on the right would seem.  It’s got the Southwest Airlines logo and is worded such that you’d think [...]

  • The Rise of Mobile Social Networks

    Updated: 2010-01-13 18:23:14
    Happy New Year and welcome to 2010: the year marketers have predicted will be HUGE for mobile.  Throughout 2009 we saw major leaps forward in the mobile marketing space, including Apple’s 50,000 iPhone apps milestone, innovations in augmented reality, and Google’s acquisition of AdMob, one of the world’s largest mobile advertising platforms. Consider this:  over the [...]

  • Google Counts Twitter in Some SERP Suggestions

    Updated: 2010-01-08 15:47:59
    Read it and weep. Google seems to be testing even deeper integration of real-time search in SERPs (search engine results pages). Either that or maybe it’s a bug.  Check out these suggestion results (found at the bottom of the SERP) for our KnowEm friend, Michael Streko. Obviously, Google is now cruising real-time search and Twitter for [...]

  • Welcome Lehigh Valley Economic Development Corp!!

    Updated: 2010-01-07 18:10:31
    We wanted to welcome Lehigh Valley Economic Development Corp!

  • Welcome Grosfillex

    Updated: 2010-01-07 18:06:50
    We just wanted to say Welcome to Grosfillex!!

  • A “Bogey” for Brand-Safe Online Advertising

    Updated: 2010-01-07 11:45:00
    Home ADSDAQ About Us Subscribe via Email Your : email Connect With Us On Twitter On Facebook On Flickr On YouTube Popular Posts WPP , Omnicom , IPG Publicis Agency Demand Platforms : Art vs . Science in a Real-Time World Web 2.0 NET vs . LAMP Part 2 : Development Costs News : Real-Time Bidding API from ContextWeb†s ADSDAQ Exchange Web 2.0 NET vs . LAMP Part 1 : Blurring the Line Ad Club ContextWeb Event Will be a Sell Out Top ways to optimize your website†s advertising revenue potential MediaCom's Broderick Articulates GroupM WPP View in Lead-Up to July 14th Panel Web 2.0 NET vs . LAMP Part 3 : Managed Code Omnicom's Spiegel in Interview Prior to July 14th Panel Swine Flu and the Contextual Marketing Opportunity Posts by Month 2010 February January 2009 December November October September August July June May April March February January 2008 December November October September August July June May April March February January 2007 December November October September August July June May April March February January An Internet Advertising Blog Current Articles RSS Feed A “Bogey” for Brand-Safe Online Advertising Posted by Jed Alpert on Thu , Jan 07, 2010 11:45 AM digg it

  • Yooter wishes a happy new year!

    Updated: 2010-01-01 18:15:13
    We just wanted to open out a heartfelt thank you to AOL (America Online) , Motorola, Zagat, Lehigh University, Empire Beauty School, Lehigh Valley Hospital and Health Network and our other clients that allowed Yooter InterActive to grow during this troubling economic climate. Thank you everyone!

Current Feed Items | Previous Months Items

Jan 2010 | Dec 2009 | Nov 2009 | Oct 2009 | Sep 2009 | Aug 2009