• Quinstreet Valuation

    Updated: 2010-01-30 05:25:59
    ~$800 million. http://www.bloomberg.com/apps/news?pid=20601087&sid=a_mQ2s5tiC_c&pos=6 My estimate in November was $1 billion, not too far off.

  • In Memory of J.D. Salinger and Brand Mystique.

    Updated: 2010-01-29 21:37:59
    I wanted to be in book publishing, not advertising, when I grew-up. So, during winter vacation of se

  • How often do you find tweeted links valuable?

    Updated: 2010-01-29 18:04:24
    On Twitter, about how often do you find value in the links that other people tweet?  Do you find that it’s usually worth your while, or is it more often a time waste? Did you know? Hollis Thomases, CEO of Web Ad.vantage, is the author of the new book Twitter Marketing: An Hour a Day.  She’s always [...]

  • Understanding Internet Yellowpages for your business

    Updated: 2010-01-29 17:57:35
    At one point, there were no home computers, no internet, no information super highways.  People used

  • 5 Ingredients for a Perfect Twitter Marketing Recipe

    Updated: 2010-01-29 13:24:56
    After reading Lee’s post earlier this week on how to source content on Twitter, I started to think about the homemade guacamole I made for the football playoff games last weekend. Stick with me here. With my guacamole, I carefully strategize on the right mix of each ingredient to achieve the perfect flavor and consistency. Not enough [...]

  • Poor Logic: Letting Your Competitors Hold You Back

    Updated: 2010-01-28 23:30:52
    : Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Miriam Ellis Poor Logic : Letting Your Competitors Hold You Back Search Engine Guide Blog Poor Logic : Letting Your Competitors Hold You Back January 28, 2010 Comments 2 Miriam Ellis Articles Being satisfied with as little as possible may be an excellent strategy for enjoying a simple life , but it's a recipe for disaster when it describes your approach to promoting your presence on the web . One of my favorite aspects of my job is conversing with new prospective clients about the nature of their businesses , their plans and hopes . I love hearing their stories Sometimes , though , these conversations go nowhere because of poor logic on the part of the business owner , and no matter what I say , my own hopes dim for their chances of success on the web . Recently , I had just such a . conversation A few weeks ago , I was called by a gentleman asking for help in improving the visibility of his local-focused business . He was an extremely pleasant man , but as

  • Marketing Civil Rights: Impression's Inequalities and Injustices

    Updated: 2010-01-28 16:21:31
    At  some point with each of my clients the question will come up; Should I advertise here?  The clie

  • SEO 101 - Part 4: Everything You Need to Know About Headings and Alt Attributes

    Updated: 2010-01-28 12:32:41
    : Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Stoney deGeyter SEO 101 Part 4 : Everything You Need to Know About Headings and Alt Attributes Search Engine Guide Blog SEO 101 Part 4 : Everything You Need to Know About Headings and Alt Attributes January 28, 2010 Comments 9 Stoney deGeyter Articles The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York . Most of the presentation is geared toward how to make a blog more search engine and user-friendly , however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all . industries Heading Tags Heading tags are certainly no magic solution to building keyword relevance . They are merely one more baby step to creating a well-rounded optimization of a page . Adding heading tags using your keywords may or may not make a difference in your keyword rankings , but nonetheless , balanced against the rest of the page , using a heading tag

  • Why Marketers Don't Need to Care About the iPad

    Updated: 2010-01-28 04:56:14
    Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Mike Moran Why Marketers Don't Need to Care About the iPad Search Engine Guide Blog Why Marketers Don't Need to Care About the iPad January 27, 2010 Comments 8 Mike Moran Articles It's hard to look up without reading about the iPad I am sure that it is a wonderful device . And I know nothing about it that you can't read and see in all the usual places . But if you are wondering what you need to know about it for your business , the answer is probably nothing . And that is a good . thing For all the hype that you'll hear about the iPad , the best thing about it is that it is a revolutionary new hardware category because tablets have all failed in the past but the software is refreshingly . evolutionary Image by Getty Images via Daylife Yes , people might suddenly buy tablets in droves and have a new device to find your business . But the way they find your business won't require much from you that is any different from what you needed before . Sure , if you run

  • BIGLIST Update: Search Marketing Blogs 012810

    Updated: 2010-01-28 00:00:06
    Welcome to a new BIGLIST review of SEO blogs. While it’s by no means a requirement for blogs to post daily or even every week to provide useful content to readers, it does take at least 1 post every 2 weeks to be included in the BIGLIST. We’re seeing a shift with many blogs to posting [...]

  • The Apple iPad: offering a way forward to many beleaguered publishers and content producers

    Updated: 2010-01-27 23:21:47
    The most inspired thing to emerge from the iPad launch is the notion that book publishers will be gi

  • Holy Cow, Pick Up The Phone! Or Blow Your Sales Leads

    Updated: 2010-01-27 14:32:50
    , Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Sage Lewis Holy Cow , Pick Up The Phone Or Blow Your Sales Leads Search Engine Guide Blog Holy Cow , Pick Up The Phone Or Blow Your Sales Leads January 27, 2010 Comments Sage Lewis Articles You will want to pay attention to this article : Kiss Your Phone Leads Goodbye Delaying your first-dial response time from when you receive an online form from 5 to just 30 minutes decreases your chances of qualifying the lead by 21 times Subscribe by RSS Related Entries Google Wave I'm not so sure Basic SEO : Sitemaps . With an S Have You Heard Of The Product Launch Formula SEO : Be a Content Creation Beast Comments Leave a comment Name Email Address URL Subscribe to comments Comments You may use HTML tags for style Enter 123abc' no quotes in the box . below If you'd prefer , you can also subscribe without commenting by submitting your email address : here RSS Updates Twitter Updates Weekly Newsletter Our Free iPhone App Video blogger Sage Lewis keeps you up to date with

  • Real Time Search - What It Means To You

    Updated: 2010-01-27 14:26:33
    Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Sage Lewis Real Time Search What It Means To You Search Engine Guide Blog Real Time Search What It Means To You January 27, 2010 Comments 2 Sage Lewis Articles Real time search is the hippest topic on the search marketing landscape right now . Here's a rundown of what it is and how you potentially could use it for your business . Subscribe by RSS Related Entries Google Wave I'm not so sure Basic SEO : Sitemaps . With an S Have You Heard Of The Product Launch Formula SEO : Be a Content Creation Beast Comments 2 I REALLY dislike watching videos , you should offer a transcript for those who prefer to . read Posted by : Cheri on January 27, 2010 Yeah I too noticed this for the first time when I searched on Google for stock information . I saw the new updated box in the middle and thought . what the heck is this . Posted by : Mark Crisp on January 27, 2010 Leave a comment Name Email Address URL Subscribe to comments Comments You may use HTML tags for style Enter

  • Travel Ad Network - Work with the Travel Pioneers

    Updated: 2010-01-27 13:38:18
    There are great ad agencies, most of which are print, some are online but none of them have the trav

  • 10 Tips For Content Marketing Success

    Updated: 2010-01-27 00:00:32
    As more companies, marketers and industry professionals flood the web with content, the value of those with a true understanding of content marketing keeps going up. More noise increases the value of signal. If your content marketing defines you as that source of signal, you’ll consistently be found, referenced and chosen ahead of [...]

  • SEO 101 - Part 3: Everything You Need to Know About Meta Description and Keyword Tags

    Updated: 2010-01-26 12:32:07
    : Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Stoney deGeyter SEO 101 Part 3 : Everything You Need to Know About Meta Description and Keyword Tags Search Engine Guide Blog SEO 101 Part 3 : Everything You Need to Know About Meta Description and Keyword Tags January 26, 2010 Comments 16 Stoney deGeyter Articles The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York . Most of the presentation is geared toward how to make a blog more search engine and user-friendly , however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all . industries Meta Description Tag One of the big misconceptions about SEO is that everything we do is designed to increase search engine rankings . This isn't or shouldn't be true , and there is no simpler example of that then the Meta Description tag . Even though this description tag doesn't weigh all that heavily into the search engine ranking

  • How to Source Content on Twitter

    Updated: 2010-01-26 06:04:20
    With the increasing emphasis on content marketing for both SEO and Social Media, I thought I’d offer some specific tips on dealing with one of the most prevalent issues companies face in this area:  long term sourcing of content.  While we’ve written about content sourcing for corporate blogs in the past, but this post will emphasize how [...]

  • Q4- Online Advertising Report

    Updated: 2010-01-25 22:44:22
    http://www.rubiconproject.com/market-intelligence For you who haven’t read it the Rubicon Quar

  • TBWA Chairman, Jean Marie Dru, joins the conversation about fixing agency compensation

    Updated: 2010-01-25 17:26:15
    In Ad Age today, TBWA Chairman, Jean Marie Dru, adds his voice to the growing chorus of people that

  • Survey Results: Impact of Blogging on Search Engine Optimization

    Updated: 2010-01-25 11:52:18
    Recently I posted a series of informal poll questions about blog SEO on Twitter to gain insights and feedback which were leveraged to construct a more in-depth survey.  I used the longer survey to collect information on how companies are using blogs for search engine optimization purposes and what kind of impact those efforts have. Essentially, [...]

  • Have You Heard Of The Product Launch Formula

    Updated: 2010-01-25 10:48:16
    Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Sage Lewis Have You Heard Of The Product Launch Formula Search Engine Guide Blog Have You Heard Of The Product Launch Formula January 25, 2010 Comments Sage Lewis Articles If you haven't maybe you should . It's a distinctly different way of going about marketing . Understanding the concepts of this could significantly change how you think about marketing your products or services . Subscribe by RSS Related Entries Google Wave I'm not so sure Basic SEO : Sitemaps . With an S SEO : Be a Content Creation Beast How to Get Links From edu Domains Using the Skew Method Comments Leave a comment Name Email Address URL Subscribe to comments Comments You may use HTML tags for style Enter 123abc' no quotes in the box . below If you'd prefer , you can also subscribe without commenting by submitting your email address : here RSS Updates Twitter Updates Weekly Newsletter Our Free iPhone App Video blogger Sage Lewis keeps you up to date with what's hot in the world of search

  • Beginning with Paid Search

    Updated: 2010-01-25 10:41:26
    Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Charles Lumpkin Beginning with Paid Search Search Engine Guide Blog Beginning with Paid Search January 25, 2010 Comments 2 Charles Lumpkin Articles Sure we all want to dive right into keywords , but perhaps you should start your SEO strategy with research using paid search techniques . In this video , Charles Lumpkin tells you why and how . Subscribe by RSS Related Entries Basic SEO : Sitemaps . With an S How to Get Links From edu Domains Using the Skew Method I Love Me Some Bing Basic SEO : Common Landing Page Test Types Comments 2 Very informative video , Thanks a lot for all these nice tips on SEO . From now on , I will work on these . tips Posted by : David Morson on January 25, 2010 Well produced SEO video Posted by : Alicia Crowder on January 25, 2010 Leave a comment Name Email Address URL Subscribe to comments Comments You may use HTML tags for style Enter 123abc' no quotes in the box . below If you'd prefer , you can also subscribe without commenting

  • P&G bets on Facebook

    Updated: 2010-01-25 02:51:37
    That said, Proctor & Gamble’s online bets tend to be around huge aggregations of traffic,

  • A Guide To Making Money Online

    Updated: 2010-01-25 00:14:35
    Hi, Here for your delectation is my little contribution to the masses of internet information on how

  • How to Avoid Bloated Performance Expectations from Google's Keyword Tool

    Updated: 2010-01-23 07:55:57
    Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Jeff Howard How to Avoid Bloated Performance Expectations from Google's Keyword Tool Search Engine Guide Blog How to Avoid Bloated Performance Expectations from Google's Keyword Tool January 23, 2010 Comments 5 Jeff Howard Articles Google's keyword research tool is an excellent resource for generating keyword ideas and also trending which keywords deliver a higher volume of searches . But , note the use of trending in the last sentence . The tool can't tell you how many website visitors you'll receive from a 1 ranking . Experience has shown on average it is 10 25 of the monthly estimate . Meaning if you go after a keyword with an estimated traffic volume of 4,000 searches per month , on average expect to see 400 visitors per month from that phrase if it rankings 1. This is just in general , and of course every case is different . Also clearly it's expected that not all users will click on a number one ranking , and personalized results will have an effect on

  • We almost forgot – Welcome AOL!

    Updated: 2010-01-22 17:10:03
    We wanted to thank AOL for allowing us to help with some digital marketing issues (mostly SEO) with Popeater, asylum.com , TMZ and others..

  • Ode to a Social Media “Expert”

    Updated: 2010-01-22 15:04:12
    Last month, Mashable pointed out that there are 15,740 people on Twitter claiming to be Social Media “Experts.” Hollis Thomases (@hollisthomases), CEO of Web Ad.vantage and author of Twitter Marketing: An Hour a Day posted an amusing reaction to her Twitter account this morning: Ode to a Social Media “Expert” To write this blog I might post, So I [...]

  • Rankings, Competitors and Analytics in One

    Updated: 2010-01-22 06:40:24
    , Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Manoj Jasra Rankings , Competitors and Analytics in One Search Engine Guide Blog Rankings , Competitors and Analytics in One January 22, 2010 Comments 2 Manoj Jasra Articles Search Engine rankings may not be as meaningful as they once were , however they still do hold some value , and if they are combined with things like competitive data and web analytics , search engine rankings can be quite useful . We have had our share of demos of search engine ranking software over the years , but the latest one from SEO Rank Monitor deserves a second look . Before we get into the details , there is a full 30 day trial available , which allows you test drive 10 domains and 2500 keywords Data is collected . daily The setup is quite standard , like most ranking tools , you add your domains and keywords with their appropriate groupings and select your search engines in this case 30 to choose from Next you add your competitor's domains , which is not revolutionary , but

  • Facebook Marketing Tips: Make the Most of Your Fan Page

    Updated: 2010-01-22 00:00:24
    If you haven’t already integrated Facebook into your online marketing mix by creating a fan page, consider the most recent staggering Facebook statistics: More than 350 million users are active on Facebook 50% of active users log in on any given day The average user spends 55 minutes a day on Facebook More than 1.6 million active Facebook fan [...]

  • Search Engines Bringing Back Variables In URLs – At Your Expense

    Updated: 2010-01-21 20:21:49
    Did you realize that search engines have gone full circle on URLs in variables? It used to be considered something to avoid, now search engines are saying variables in URLs are good, as long as you use the canonical meta tag. Google is pushing them with FeedBurner and if webmasters aren’t careful, they could fall [...]

  • "Something is rotten in Denmark." Tom Hespos challenges the ethics of agency-side audience networks

    Updated: 2010-01-21 18:45:56
    Rather sooner than we might have expected the question of agency side audience-networks, or demand-s

  • New Data on Twitter Usage Can Strengthen Your Twitter Outreach

    Updated: 2010-01-21 16:23:46
    Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Jennifer Laycock New Data on Twitter Usage Can Strengthen Your Twitter Outreach Search Engine Guide Blog New Data on Twitter Usage Can Strengthen Your Twitter Outreach January 21, 2010 Comments 2 Jennifer Laycock Articles HubSpot has released their Third Annual State of the Twittersphere report and for those of us who keep tabs on Twitter from both the marketing and social interaction perspective the results are interesting . HubSpot analyzed the more than 5 million Twitter accounts and 6 million Tweets that have been collected by Twitter Grader Perhaps the biggest news in the report is the slowdown of Twitter's phenomenal growth over the past few months . Twitter hit a peak of double digit month over month growth last spring when the service was responsible for breaking several news stories and when celebrities like Ashton Kutcher gave the service new exposure . In the last half of 2009 however , growth of the service started to slow a bit . That's not a bad

  • Cloud Data Storage, Data Security and You

    Updated: 2010-01-21 14:10:23
    This week’s blog post is contributed by David Stansbury, Web Ad.vantage’s Search Marketing Specialist and IT superhero! Can We Trust the Cloud? Last week Google broke the story about a major cyber attack against their internal systems.  Security leader McAfee explained in more detail how a highly-targeted phishing attack exploited a previously unknown vulnerability in Internet [...]

  • 24 Hours With Google's Nexus One

    Updated: 2010-01-21 02:26:48
    Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Miriam Ellis 24 Hours With Google's Nexus One Search Engine Guide Blog 24 Hours With Google's Nexus One January 20, 2010 Comments 8 Miriam Ellis Articles Tech reviewers are praising the Nexus One and tech reviewers are bashing the Nexus One Predictable , of course , but I'd like to bring a different perspective to the rollout of Google's headlining smart . phone Are you a sophisticated tech reviewer I'm sure not . In point of fact , buying the Nexus One yesterday represented my first-ever purchase of a cell phone . I can't compare the Nexus One to anything else , and I can't talk to you about Snapdragons and Sim Cards . It's all new to me , and anyhow , it's always been my habit to think of how people use technology rather than thinking very hard about how technology is created . If , like me , you are a late adopter of cell phone technology and are just now considering how a smart phone might benefit you and your business , I'm going to show you what I've

  • SEO 101 - Part 2: Everything You Need to Know About Title Tags

    Updated: 2010-01-20 13:30:39
    : Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Stoney deGeyter SEO 101 Part 2 : Everything You Need to Know About Title Tags Search Engine Guide Blog SEO 101 Part 2 : Everything You Need to Know About Title Tags January 20, 2010 Comments 14 Stoney deGeyter Articles The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York . Most of the presentation is geared toward how to make a blog more search engine and user-friendly , however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all . industries On-Page Optimization A website can do just fine online without SEO . PPC , social media and other properly implemented off-line marketing efforts can really help a site succeed online with little or no SEO . But unless and until you begin to SEO your site it will always under perform , never quite reaching its fullest potential . Without SEO , you'll always be missing out on a great deal

  • Death of display advertising

    Updated: 2010-01-20 04:25:37
    Or should I say, the decline of display advertising (especially in online), to a step-child position

  • 25 Women That Rock Social Media

    Updated: 2010-01-20 00:00:58
    Last week Erik Qualmann posted a list of “All Star Social Media” players in his ClickZ column. Being included in such a list with the likes of Chris Brogan and Scott Monty was humbling to say the least.  Erik qualified the list by saying they were mostly people he knew and he welcomed suggestions.  I [...]

  • SEO 101: Everything You Need to Know About SEO (But Were Afraid to Ask)

    Updated: 2010-01-19 13:23:27
    : Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Stoney deGeyter SEO 101 : Everything You Need to Know About SEO But Were Afraid to Ask Search Engine Guide Blog SEO 101 : Everything You Need to Know About SEO But Were Afraid to Ask January 19, 2010 Comments 12 Stoney deGeyter Articles When you've been writing about SEO as long as I have you sometimes feel that you've run out of things to say . We forget that there is always someone new just learning about SEO and hasn't had the chance to read every article ever written on the topic . Not many people have that kind of time on their . hands In light of that , I wanted to spend some time going back to the basics of SEO . I recently was invited to speak to a group of beauty bloggers being hosted by L'Oreal in New York City . Most of the attendees write their own blogs or were responsible for the blogs for the company they work for . A good share of them also sold products through their blogs . Many of the illustrations I'll use in this series will be directed

  • Does Your Small Business Think Local?

    Updated: 2010-01-19 11:31:05
    Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Mike Moran Does Your Small Business Think Local Search Engine Guide Blog Does Your Small Business Think Local January 19, 2010 Comments 5 Mike Moran Articles For a long time , small businesses struggled with search marketing , because to succeed , they had to specialize , rather than being all things to all people in a local area . That's still good advice , but changes in how people use search and in how search engines work are suddenly making your location every bit as important as your specialty , at least for some . businesses I've been talking for years about how businesses need to avoid the trap of thinking that being local will help them in search marketing . Just a few months ago , I beat that drum again , in urging that small businesses specialize on the Web And that advice isn't wrong , because most searches are not focused on location , and if you want to win those customers , you need to do something . special But that advice is increasingly

  • How Can the Internet Help My Company?

    Updated: 2010-01-19 06:30:44
    How Can the Internet Help My Company? How can the Internet help my company? If you are wondering thi

  • We’re trademarking search social marketing agency

    Updated: 2010-01-19 01:58:15
    Clearly, we need to come up with a better term for our industry. “Search social marketing agency” makes the most sense. We really hate it when advertising agencies push out all flash sites and call themselves “digital agencies”. We really dislike it when they refer a website with no unique [...]

  • Marketing in the Age of Google: Vanessa Fox Interview

    Updated: 2010-01-18 14:44:59
    Vanessa Fox works as Entrepreneur-in-residence with Ignition Partners but is especially well known in the Search Marketing world because of her past work as Google’s search engine strategy spokesperson and creator of Google Webmaster Central. I’ve interviewed Vanessa several times on video in the past here, here, here and podcast here but nothing as substantial [...]

  • News results for internet advertising

    Updated: 2010-01-18 06:56:39
    Google News for Internet Advertising Jan 17 2010 Looking for ideas for content to put your Internet

  • Aggregate Knowledge, now doing ad optimization

    Updated: 2010-01-18 01:21:05
    This is old news but the new news is that they’ve raised a Series C.  It’s obvious why t

  • Have you seen this man?

    Updated: 2010-01-17 07:06:09
    Creepy dude There’s no escaping ads on the Internet, and I manage to look through or past most

  • Blahs of Blogs, Blogging your business into the ground.

    Updated: 2010-01-15 21:20:30
     We find our self in the same predicament that most businesses that are encouraged to add a blog to

  • 5 Examples of Social Media in Healthcare Marketing

    Updated: 2010-01-15 13:05:06
    More than ever, it’s essential for hospitals and health providers to rethink their healthcare marketing mix to include social media. The proof is in the numbers: 34% of consumers use social media to search for health information, according to research data from How America Searches: Health and Wellness. While it’s easy to identify demand, many healthcare marketers [...]

  • SEO Online Marketing Firm in New Delhi, India

    Updated: 2010-01-15 06:22:57
    SEO is the understanding of using the changing set of methodologies and technologies in combination

  • How Good e-books Enhance Online Marketing Success

    Updated: 2010-01-14 20:14:45
    There are many methods of promoting your products or services via internet marketing. It has been wi

  • Deep Thoughts On Internet Promotion

    Updated: 2010-01-14 17:26:08
    I have this friend Sloan. He’ a real lunatic. I’e never met anyone who could pole danc

  • A Challenge: Content or Die

    Updated: 2010-01-14 14:03:19
    Time after time, when I discuss the search and social media based opportunities for companies to reach new customers and achieve other online communications goals, it comes down to content.  Most companies understand the need to have a web presence and publish some kind of web site. For many, the creation of a web site [...]

  • Google Ad Sense

    Updated: 2010-01-14 09:48:30
    How To Dig Google Adsense Gold Part 5 of 15 deals with where to position google adsense ads. Your go

  • Local Small Business Internet Advertising Options are Changing

    Updated: 2010-01-13 18:42:03
    WOW… things are heating up in the local advertising search space. In December, ReachLocal.com,

  • The Rise of Mobile Social Networks

    Updated: 2010-01-13 18:23:14
    Happy New Year and welcome to 2010: the year marketers have predicted will be HUGE for mobile.  Throughout 2009 we saw major leaps forward in the mobile marketing space, including Apple’s 50,000 iPhone apps milestone, innovations in augmented reality, and Google’s acquisition of AdMob, one of the world’s largest mobile advertising platforms. Consider this:  over the [...]

  • Local Small Business Internet Advertising Options are Changing

    Updated: 2010-01-12 20:43:52
    View  Drive Free Traffic Videos Here View  Drive Free Traffic Videos Here

  • Is Your Website Ready for the Mobile Web?

    Updated: 2010-01-12 14:00:43
    As the use of cell phones and smart phones expands, so do the number of options for consumers to discover and interact with brands. From web browsing to email to social networking and even shopping, more people are using their cell phones as portable computers. However, most sites are not optimized for hand-held [...]

  • Internet Marketing and Advertising Service

    Updated: 2010-01-12 00:52:19
    Internet Advertising and Marketing Service Yantram Marketing is a full service, strategic interactiv

  • How to Write Compelling Social News Headlines

    Updated: 2010-01-11 13:44:55
    Crafting unmissable headlines which resonate with social web users is something which appears deceptively simple. Yet it’s an art form requiring writers, bloggers and marketers to craft thousands of headlines to perfect. As someone who has been successful with creating content that goes hot across social channels I’ve come to appreciate the art and challenge [...]

  • SEO vs PPC (The battle is on!)

    Updated: 2010-01-11 07:01:45
    Both search engine optimization (SEO) & pay per click (PPC) advertising are excellent online mar

  • 5 Online Marketing Resolutions for 2010

    Updated: 2010-01-08 00:00:30
    We may already be a week into 2010, but that doesn’t mean it’s too late to starting making resolutions. Resolve to give your online marketing efforts a boost this year by recognizing areas for improvement and putting in place a plan to make positive changes. To help you get started, TopRank Online Marketing has come up with [...]

  • BIGLIST Update: Local Search Marketing Blogs 010710

    Updated: 2010-01-07 20:41:34
    Welcome to the first BIGLIST review of SEM and SEO blogs for 2010!  What a year it will be. We reviewed hundreds of marketing blogs in 2009 and well over a thousand since we started the original list. Today’s BIGLIST update focuses on a few local search marketing blogs we’ve recently discovered. <a href=”http://www.toprankblog.com/search-marketing-blogs/”><img style=”border: 0px initial [...]

  • Welcome Lehigh Valley Economic Development Corp!!

    Updated: 2010-01-07 18:10:31
    We wanted to welcome Lehigh Valley Economic Development Corp!

  • Welcome Grosfillex

    Updated: 2010-01-07 18:06:50
    We just wanted to say Welcome to Grosfillex!!

  • A “Bogey” for Brand-Safe Online Advertising

    Updated: 2010-01-07 11:45:00
    Home ADSDAQ About Us Subscribe via Email Your : email Connect With Us On Twitter On Facebook On Flickr On YouTube Popular Posts WPP , Omnicom , IPG Publicis Agency Demand Platforms : Art vs . Science in a Real-Time World Web 2.0 NET vs . LAMP Part 2 : Development Costs News : Real-Time Bidding API from ContextWeb†s ADSDAQ Exchange Web 2.0 NET vs . LAMP Part 1 : Blurring the Line Ad Club ContextWeb Event Will be a Sell Out Top ways to optimize your website†s advertising revenue potential Omnicom's Spiegel in Interview Prior to July 14th Panel MediaCom's Broderick Articulates GroupM WPP View in Lead-Up to July 14th Panel Web 2.0 NET vs . LAMP Part 3 : Managed Code Swine Flu and the Contextual Marketing Opportunity Posts by Month 2010 January 2009 December November October September August July June May April March February January 2008 December November October September August July June May April March February January 2007 December November October September August July June May April March February January An Internet Advertising Blog Current Articles RSS Feed A “Bogey” for Brand-Safe Online Advertising Posted by Jed Alpert on Thu , Jan 07, 2010 11:45 AM digg it delicious

  • The Best Blog SEO Survey Ever

    Updated: 2010-01-06 00:00:57
    Blogs have been touted as effective tools for companies to publish content and demonstrate the conversational side of their corporate personality. Blogs have also long been promoted as a SEO tool. Despite plenty of optimism about blogging, there’s still a lot of mis-information, mis-perceptions and lack of awareness about effective, productive blogging for business. Take This Blog SEO [...]

  • Benefits of Running Polls on Twitter

    Updated: 2010-01-05 00:00:41
    If you’re “on Twitter”, no doubt you’ve noticed different Tweeple running polls from time to time. We ran our first poll on Twitter over 3 years ago which resulted in the post, “Guide to Twitter as a Tool for Marketing and PR“, offering insights from other marketing and PR professionals experienced with the Twitter [...]

  • 5 Top Email Marketing Tactics for 2010

    Updated: 2010-01-04 11:45:23
    Ready or not, 2010 is here. And according to eMarketer, 2010 is going to be a good year for email marketing. A December survey revealed that 69% of respondents plan to increase spending on email marketing efforts – more than any other marketing strategy. To ring in the New Year, we’ve compiled 5 email marketing tactics [...]

  • Yooter wishes a happy new year!

    Updated: 2010-01-01 18:15:13
    We just wanted to open out a heartfelt thank you to AOL (America Online) , Motorola, Zagat, Lehigh University, Empire Beauty School, Lehigh Valley Hospital and Health Network and our other clients that allowed Yooter InterActive to grow during this troubling economic climate. Thank you everyone!

  • Top 10 Social SEO Posts of 2009

    Updated: 2009-12-31 19:13:35
    You don’t have to look far to find social media roundup posts this time of year. But what about the most effective one-two marketing punch for building community AND delivering conversions and ROI?  Social Media and Search Engine Optimization – or “Social SEO” as we like to call it. Out of the 300 or so posts [...]

  • Art of SEO: Best Search Engine Optimization Book in 2009

    Updated: 2009-12-31 03:49:04
    Our recent reader poll of 14 books either focused on, or with significant content dedicated to, Search Engine Optimization has concluded with 174 votes. And the winner by one vote and 27% of the total votes is…. Art of SEO (Theory in Practice) by Eric Enge, Stephan Spencer, Rand Fishkin and Jessie C. Stricchiola. . Published by [...]

  • Our Top 5 Blog Posts of 2009

    Updated: 2009-12-22 18:54:23
    With 2009 quickly coming to an end, today we’re taking a look back at all the blogs we’ve published throughout this year and sharing our most popular posts.  These are the Web Ad.vantage blogs that have received the most traffic, comments, and mentions. Without further ado, here’s another look at all the great posts you may [...]

  • My first patent granted

    Updated: 2009-12-21 04:21:00
    Back in 2000-2002 I authored / co-authored a number of patent applications, as an employee of Advertising.com. It looks like one was finally granted. United States Patent 7,617,121 - Apparatus and method for hyperlinking specific words in content to turn the words into advertisements. I actually wrote the original javascript files to handle re-writing a html page to include the desired ads.....pretty funny as I don't consider myself to be technical, no programming background, I just learned what I needed...

  • The State of Search, Part 2: Google’s Game-Changing New Features

    Updated: 2009-12-16 15:39:22
    Google has been very busy.  Last week, we took a closer look at just a few of the many new features Google has been rolling out that are changing the way we search.  While last week’s focus was mainly on organic search, this week we’re showcasing three more new features that are changing the arena [...]

  • & and Bing — why your site ranks terrible on Bing and Yahoo

    Updated: 2009-12-10 20:39:41
    Recently I threw up a post on Tribble Ad Agency regarding a fairly severe problem showing up in Bing and how the problem will be magnified when Yahoo adopts Bing Results. For URLs that include ampersands (typically used between sets of dynamic attributes), substitute the equivalent escape code & amp ; for [...]

  • The State of Search, Part 1: Google’s Game-Changing New Features

    Updated: 2009-12-09 20:30:13
    It’s an exciting time to be a search marketer. Over the past week, Google has launched a number of useful new features that are changing the way we search.  And changing how we search means we must change how we optimize for search.  Google’s latest rollouts have significant implications for both advertisers and end users, and [...]

  • Yooter Thanks Zagat for allowing us to help with SEO

    Updated: 2009-12-08 18:13:24
    We at Yooter InterActive Marketing just wanted to thank Zagat ( http://www.zagat.com ) for allowing us to help with some search engine optimization issues.

  • Geo Target Your Way To A Higher CTR & Quality Score

    Updated: 2009-12-08 18:02:55
    A post about using AdWords Geo Targeting to improve your quality score. By using searchers location below your AdWords ad you can increase CTR dramatically and by proxy, increase your quality score.

  • E-tailers Selling Ad Space | ClickZ Rewind

    Updated: 2009-12-07 14:41:13
    Unless you've been living in a cave these past eight weeks, it should be no surprise that it's been the worst shopping season on record for decades.

  • Twitter Marketing Book In Stores Next Month!

    Updated: 2009-12-04 18:35:24
    Today is December 4th, and that means there’s just one month to go until Twitter Marketing: An Hour a Day hits stores!  The upcoming book, authored by Web Ad.vantage CEO Hollis Thomases and published by Wiley, will be released on  January 4th, 2010. Twitter Marketing: An Hour a Day is written for serious marketing professionals.  The [...]

  • AOL to restrict Advertising.com's ability to sell premium ads

    Updated: 2009-12-03 23:45:11
    Apparently AOL is going to start restricting Advertising.com's ability to sell its premium inventory. It will be very interesting to see exactly what that will mean. I don't think it will mean certain placements will never see clients booked by adcom reps, but more likely that they will not be able to guarantee delivery on certain placements (but they may still show up in the mix). So likely they can't sell guaranteed delivery on a particular placement, but they can...

  • Shouk Media: Congrats to Jay Weintraub and Dave Wengal

    Updated: 2009-12-03 09:04:22
    I just read that Dave Wengal has left Targus Info to join my old friend Jay Weintraub, helping connect and educate people in the industry, with their newly formed company Shouk Media. Congrats to both of you. Jay's spoken a bit to me about his vision for continuing to work on helping people learn about our industry, and connect appropriate people together for mutually benefitial relationships across a number of mediums (including and expanding on his work in conferences, and...

  • ContextWeb, Inc. / ADSDAQ Exchange To Speak at UBS’s 37th Annual Global Media and Communications Conference

    Updated: 2009-12-03 08:44:00
    , . Home ADSDAQ About Us Subscribe via Email Your : email Connect With Us On Twitter On Facebook On Flickr On YouTube Popular Posts WPP , Omnicom , IPG Publicis Agency Demand Platforms : Art vs . Science in a Real-Time World Web 2.0 NET vs . LAMP Part 2 : Development Costs News : Real-Time Bidding API from ContextWeb†s ADSDAQ Exchange Web 2.0 NET vs . LAMP Part 1 : Blurring the Line Ad Club ContextWeb Event Will be a Sell Out Top ways to optimize your website†s advertising revenue potential Omnicom's Spiegel in Interview Prior to July 14th Panel MediaCom's Broderick Articulates GroupM WPP View in Lead-Up to July 14th Panel Web 2.0 NET vs . LAMP Part 3 : Managed Code Swine Flu and the Contextual Marketing Opportunity Posts by Month 2010 January 2009 December November October September August July June May April March February January 2008 December November October September August July June May April March February January 2007 December November October September August July June May April March February January An Internet Advertising Blog Current Articles RSS Feed ContextWeb , Inc . ADSDAQ Exchange To Speak at UBS†s 37th Annual Global Media and Communications Conference

  • Retailers On A Social Media Holiday Blitz

    Updated: 2009-12-02 18:17:44
    With the holidays fast approaching, retailers are on the web in full force using social media to promote new products, drive sales, and alert customers to the hottest deals.  The Black Friday/Cyber Monday shopping spree brought with it some aggressive social media tactics.  Which retailers took an original approach?  Were the big brands all doing [...]

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