I’ve been in the business of SEO for about 12 years and have worked with hundreds of companies of all sizes. I cannot be anything but biased towards the benefits of optimizing web sites to improve visibility in search and the commercial outcomes that can result.
For some, Search Engine Optimization is a favorite whipping boy. [...]
Google Insights For Search
What does it take to rank in Facebook’s newly enhanced internal search engine, which now spans the entire user base? This post offers results from aimClear’s study of Facebook search and offers SEO tips & tricks for getting keyword queries ranked in FB’s organic SERPs.
We also examine opportunities for savvy marketers to [...]
I picked up a copy of Gary Vaynerchuck’s book “Crush It” to read on my way to DMA in San Diego. Get the book from Amazon (link above) not at the airport unless you’re funding your own stimulus package for airport book stores.
For readers that are not familiar with @garyvee and Wine Library TV, like I [...]
Global Online Advertising Industry: An Analysis
The global online advertising industry has witnesse
It’s difficult to find much value in content with no strategy behind it. Without a content strategy plan, your intended audience is unlikely to find your copy, let alone read it.
During the MIMA Summit last week, the importance of a content marketing strategy was the topic of a session presented by Rachel Lovinger of Razorfish.
For [...]
Near as I can figure out the half banner (234 x 60) and the rectangle (180 x 150) are the toughest k
For years, rumors have circulated that email marketing is dying and teenagers the world over have proclaimed email as, “something old people do”.
Whether you agree or disagree that email has one foot in the grave, many online marketers are finding effective ways to leverage email as part of a social media marketing mix. Integrating [...]
TopRank is fortunate to have an excellent team of consultants, many of whom contribute here at Online Marketing Blog. It is therefore, a rare occasion that we invite guest posts. The globalization of search and to follow, search marketing, brings a tremendous need for quality information and best practices. Search Engine Optimization for North American [...]
Facebook users spend more time on the site than other social media site.
Since the inception of inte
“A person will work for a living, but they’ll die for recognition.” I’m not sure who I heard that from first, but it’s just as true for agencies and companies as it is for individuals. One common way to recognize excellence is through awards. There are awards for just about every industry from software to [...]
photo credit: Nick J Webb
Whether dealing with a Twitter avatar, teenager, office associate you see each day, ex-boyfriend or StumbleTrolls, resorting to ugly name-calling is counter productive. Because social media amplifies physical life and vice a versa, it’s doubly important to be civil.
A review of the daily news and subsequent social media buzz highlights [...]
It’s been interesting to note search journalists lobbing tongue and cheek verbiage like “PPC rockstar,” “Social Media rockstar” and other mutually indulgent hyperbole at Marty.
All seriousness aside, we were cleaning out the office today and found a poster, circa 1985, that left the weekend aimClear crew howling. In a momentary haze, Marty gave me permission [...]
photo credit: Rebecca Miller
Gazing out this Airbus A319’s window, dreamlike cirrus clouds expand towards the far horizon. I travel tens of thousands of miles each year, but some trips are special. Others, like this week in New York for SMX, are pilgrimages.
I’m certain I’m not the only speaker, organizer or conference attendee who will [...]
THE EVENT WAS HOSTED BY OUR GRACIOUS HOST, DENNIS GRIZZLE, EXEC DIRECTOR OF THE B.G. CHAMBER
TO CONT
For marketers in any industry—from manufacturing to real estate to banking, and everything in between—making the business case for social media isn’t a quick and easy process.
But in healthcare marketing, it’s an understatement to say that gaining buy-in for social media isn’t easy.
Consider for a moment just what healthcare marketers are up against:
A multitude of [...]
With more and more marketers jumping onto the social media bandwagon, a lot of questions come up. Is it possible to track metrics and ROI? What are other companies doing? Why isn’t it working? Being prepared to answer questions like these can make a difference in how a company interacts with social media and [...]
Good morning New York! The sun has not risen outside my Herald Square Mid-Town hotel, though the city’s morning energy radiates outside for miles. It’s autumn in New York and that means SMX East, one of our favorite annual search marketing conferences.
Freshly recovered from last night’s Clix/aimClear SchmoozeFest (thanks to Dave & Buster’s), this morning [...]
There’s a certain sentiment amongst many marketers that, “If you can’t measure it, it’s not worth doing.” While that perspective may not be entirely applicable to all online marketing, it certainly draws attention to the need for insight from measuring what we do to market, communicate, promote and influence on the web. The need to [...]
Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Mike Moran Why Don't You Listen to Social Media Search Engine Guide Blog Why Don't You Listen to Social Media October 6, 2009 Comments 6 Mike Moran Articles Image by BL1961 via Flickr Large companies are very concerned about their reputations , their brand images , the word on the street , and ten other hackneyed phrases that all add up to the same thing : they are listening to what people say about them . But when I talk to small businesses , I often find that they don't pay as much attention . If you work in a small business , I want you to know that attitude is a . mistake There are many reasons that small businesses don't take the time to : listen No one is talking about us In many cases , it's not true . There are Yellow Pages reviews and other chatter about your company . But even if it is true , why aren't you listening to what they say about your competitors You can get an early warning when someone complains about your competitor when you are doing
Kudos to MIMA for getting Ford’s Scott Monty to do a session at the MIMA Summit, “Social Media at a Fortune 10 Company”. Scott will be keynoting the DMA International conference in San Diego with Martha Stewart later this month (10,000 attendees) and MIMA was able to get him to do a breakout session.
The [...]
Jackie Huba, blogger at the popular Church of the Customer blog kicked off MIMA Summit 2009 with a moving presentation on the idea of 1%’ers – those influential people creating content on the web (similar to Jakob Nielson’s participation inequality).
Through the democratization of publishing content, the vocal minority, those 1%’ers (”sneezers” as Seth Godin calls [...]
At several conferences I’ve used the image above to illustrate how a blog can be the centerpiece to a social SEO effort where objectives are focused on raising brand awareness and improving customer relationships in a way that is beneficial to search engine visibility.
I see several key opportunities with a unified SEO and Social Media [...]
Autumn in New York City is a magical time. Leaves change colors and air cools, offering a welcome reprieve from summer’s sweltering heat. October in the city-that-never-sleeps has come to mean industry luminaries Danny Sullivan and Chris Sherman gather our SEO community for three days of exceptional search marketing conference content, SMX East! aimClear’s speaking [...]
[Note from Lee: User Generated Content for SEO is something we haven't written about in a while, but now more than ever, marketers need to find efficient ways to generate content assets for search engines as well as the ability to meet customer needs to interact and share. Michelle takes an updated look that [...]
With Twitter riding the social media wave to a $1 billion valuation, the attention from celebrities, usefulness for everything from real-time communications in natural disasters to serving as a profitable marketing channel, a momentum of interest has spawned in how to make the most out of spending time on Twitter. Like any tool, Twitter is [...]
Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Mike Moran The All-Time Top-Secret Search Marketing Trick Search Engine Guide Blog The All-Time Top-Secret Search Marketing Trick September 30, 2009 Comments 24 Mike Moran Articles Image via Wikipedia Sometimes I can tell just by the way they sidle up to me at a conference . They look around to make sure no one is watching , and then they half-whisper to me out of the side of their mouths , Just between you and me , what is the trick to search marketing Now , you are all reading this column because you think I am some kind of high-fallutin' book writing , Twittering , blogging search marketing expert , so I have decided , for the first time , to publicly reveal the all-time top-secret search marketing . trick Just promise that you won't tell anyone else . Or at least look both ways and half-whisper out of the side of your mouth if you do . The all-time top-secret trick to search marketing is to have what your customer . wants You need to have the right
, Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Scott Buresh Adding Search to Your Marketing Mix , Part II Search Engine Guide Blog Adding Search to Your Marketing Mix , Part II September 30, 2009 Comments Scott Buresh Articles This is part two of the article Adding Search to Your Marketing Mix . Read Part 1 Leveraging Your Assets Search engine optimization is not something that should be done in a vacuum if you wish to achieve optimal results , nor is it a discipline in which it is necessary to start from scratch . Many of the pieces necessary for a successful SEO campaign are already in place it is simply a matter of identifying them and using them and your search engine optimization company to their full potential . Your People While your search engine optimization company should take the time to understand everything that it possibly can about your business before embarking on your SEO campaign , nobody will ever understand your business better than you and your colleagues . This is why it is
, , : Home ADSDAQ About Us Subscribe via Email Your : email Connect With Us On Twitter On Facebook On Flickr On YouTube Popular Posts Wenda Harris Millard Joins ContextWebâ s Board of Directors Havas , ICON , Upstream ContextWeb discuss âFinding Brand-Safe Inventory in a World of Media Fragmentationâ Dark Porcelain and Sloof Lirpa Center Google Interpublic , Omnicom , Havas , Publicis and Bank of America Executives Tackle The Topic of Media Fragmentation Swine Flu and the Contextual Marketing Opportunity News : Real-Time Bidding API from ContextWebâ s ADSDAQ Exchange WPP , Omnicom , IPG Publicis Agency Demand Platforms : Art vs . Science in a Real-Time World ADSPACE , Microsoft Write-Up on State of Contextual Advertising Panel ContextWebâ s ADSDAQ , Microsoft , Leo Burnett Battle it Out for 2009 Ad:tech Awards See You in San Francisco Yahoo Buys Advertising.com Jr . A.K.A . BlueLithium Posts by Month 2009 October September August July June May April March February January 2008 December November October September August July June May April March February January 2007 December November October September August July June May April March February January An Internet Advertising
When it comes to marketing on the Internet, pharmaceutical marketers need to educate consumers, give them more information, and, of course, get their attention. But can online ads help them achieve these goals? The answer is yes.
According to a recent eMarketer survey about pharma ads, consumers are looking for specific information about conditions, [...]
UPDATE: We have a winner! Liz Giel was selected by a mysterious voting process contrived within the ranks of the TopRank staff and involving various secretive and hurried Account Managers. Suffice it to say, we appreciate all who ReTweeted, linked and commented. Don’t worry, there will be liveblogging of the event here on Online Marketing [...]
Any marketer who’s successfully made the move to social media will tell you the rules of traditional marketing have to be reexamined. That’s particularly true with Twitter, where brands have just 140 characters to inform, evoke emotion and inspire action. One of the most basic and critical rules for brands on Twitter? Be authentic and [...]
Three months ago I did something that many considered virtual heresy. After five years and 5,300 posts I shuttered my blog, Micro Persuasion, in favor of a lifestream which you can find at SteveRubel.com. I thought I'd share why I went this route, what I learned these past three months and the implications for brands.
photo credit: lorenzwalthert
In 1996 while employed as a CBS affiliate’s Creative Director, our team built the community’s first television station website and started publishing daily news show scripts. It was pretty amazing stuff. The white paper to station management to procure our initiative’s budget, was that “broadcast television could become minimized or obsolete in [...]
The health care industry has been convinced that they shouldn’t utilize social media in their business and/or marketing strategies. The reasons for this are mostly legal, practical, and fear of the loss of credibility. Should those in the health care industry fear falling behind and missing out on great success that comes with social media [...]
“Master Story Teller”, that’s how I would describe Greg Jarboe, someone I’ve known in the internet marketing and PR world for several years. Now he’s pioneered yet another essential digital marketing channel: online video. In YouTube and Video Marketing: An Hour A Day, Greg has assembled a priceless collection of insights, examples and practical [...]
Home ADSDAQ About Us Subscribe via Email Your : email Connect With Us On Twitter On Facebook On Flickr On YouTube Popular Posts Wenda Harris Millard Joins ContextWebâ s Board of Directors Havas , ICON , Upstream ContextWeb discuss âFinding Brand-Safe Inventory in a World of Media Fragmentationâ Dark Porcelain and Sloof Lirpa Center Google Interpublic , Omnicom , Havas , Publicis and Bank of America Executives Tackle The Topic of Media Fragmentation Swine Flu and the Contextual Marketing Opportunity News : Real-Time Bidding API from ContextWebâ s ADSDAQ Exchange WPP , Omnicom , IPG Publicis Agency Demand Platforms : Art vs . Science in a Real-Time World ADSPACE , Microsoft Write-Up on State of Contextual Advertising Panel ContextWebâ s ADSDAQ , Microsoft , Leo Burnett Battle it Out for 2009 Ad:tech Awards See You in San Francisco Yahoo Buys Advertising.com Jr . A.K.A . BlueLithium Posts by Month 2009 October September August July June May April March February January 2008 December November October September August July June May April March February January 2007 December November October September August July June May April March February January An Internet Advertising Blog
Home ADSDAQ About Us Subscribe via Email Your : email Connect With Us On Twitter On Facebook On Flickr On YouTube Popular Posts Wenda Harris Millard Joins ContextWebâ s Board of Directors Havas , ICON , Upstream ContextWeb discuss âFinding Brand-Safe Inventory in a World of Media Fragmentationâ Dark Porcelain and Sloof Lirpa Center Google Interpublic , Omnicom , Havas , Publicis and Bank of America Executives Tackle The Topic of Media Fragmentation Swine Flu and the Contextual Marketing Opportunity News : Real-Time Bidding API from ContextWebâ s ADSDAQ Exchange WPP , Omnicom , IPG Publicis Agency Demand Platforms : Art vs . Science in a Real-Time World ADSPACE , Microsoft Write-Up on State of Contextual Advertising Panel ContextWebâ s ADSDAQ , Microsoft , Leo Burnett Battle it Out for 2009 Ad:tech Awards See You in San Francisco Yahoo Buys Advertising.com Jr . A.K.A . BlueLithium Posts by Month 2009 October September August July June May April March February January 2008 December November October September August July June May April March February January 2007 December November October September August July June May April March February January An Internet Advertising Blog
, , , Home ADSDAQ About Us Subscribe via Email Your : email Connect With Us On Twitter On Facebook On Flickr On YouTube Popular Posts Wenda Harris Millard Joins ContextWebâ s Board of Directors Havas , ICON , Upstream ContextWeb discuss âFinding Brand-Safe Inventory in a World of Media Fragmentationâ Dark Porcelain and Sloof Lirpa Center Google Interpublic , Omnicom , Havas , Publicis and Bank of America Executives Tackle The Topic of Media Fragmentation Swine Flu and the Contextual Marketing Opportunity News : Real-Time Bidding API from ContextWebâ s ADSDAQ Exchange WPP , Omnicom , IPG Publicis Agency Demand Platforms : Art vs . Science in a Real-Time World ADSPACE , Microsoft Write-Up on State of Contextual Advertising Panel ContextWebâ s ADSDAQ , Microsoft , Leo Burnett Battle it Out for 2009 Ad:tech Awards See You in San Francisco Yahoo Buys Advertising.com Jr . A.K.A . BlueLithium Posts by Month 2009 October September August July June May April March February January 2008 December November October September August July June May April March February January 2007 December November October September August July June May April March February January An Internet Advertising
TopRank BIGLIST of Search Marketing Resources
How do new marketers learn SEO and Pay Per Click? How do professionals stay current with search marketing tactics considering the sheer volume of social media distraction? Last month we ran a poll of Online Marketing Blog readers to discover preferences for learning and staying up to date with current [...]
I had a near out of body-real-time SMS/search/tweet experience last night interacting with our attorney, Laura. (No, the picture’s not Laura.) She’s in Manhattan to attend the Social Media Risks and Rewards legal conference, and pinged me to quick-search for information about a ruckus she was observing outside the famed Waldorf Astoria.
Our innocent little text [...]
Nothing will turn readers away more quickly than blatant errors, boring copy and long-winded writers. Recognizing the deadly sins of SEO copywriting—and identifying ways to avoid them—is essential whether you’re drafting a blog post or creating an article to submit to an online directory.
Critical? Yes.
Difficult? It certainly can be.
But simplify the task and reduce the [...]
Several weeks ago, I revisited the 16 rules for social media optimization. Switching things up, today I thought it would be useful to approach this slightly differently and look at how to optimize time spent in social media.
These tips aren’t necessarily just for brands or companies to follow, rather they may prove even more [...]
Have you ever wished for a way to manage groups of Twitter contacts as easily as an email list?
A new Twitter application called TweepML has granted it. This useful little service, launched just a week ago, provides a big function that Twitter sorely lacks: groups. Similar to email distribution lists that contain email addresses, TweepML [...]
photo credit: B Rosen
We’ve reviewed plenty of paid search accounts, where the supposed PPC expert literally destroyed a business. We know it’s difficult for non PPC professionals to vet vendors, giving the ever shifting best-practices landscape. It’s no wonder there’s an icky underbelly to the PPC vendor scene. Things change very quickly so it’s [...]
Hop into the YouTube analytics suite Insight and you’ll notice YouTube has added some new features to the platform. Obvious additions are pretty new color charts allowing us to view discovery of videos over time. Being able to monitor view-count over the lifespan of a video and tracking the sources of those views is nothing [...]
This week’s blog is contributed by Stacy Smith, our Media Supervisor and self-proclaimed “Power Mom!”
According to eMarketer, there are an estimated 103.2 million women online this year:
This is a busy time of year indeed for moms. (Not that any season isn’t busy when you’re a mom, but this is probably the busiest!) We are gearing [...]
Football is in the air as NFL training camps are underway and the first college games are only a week or so away. As a fan, receiving timely information about how a team and players are doing is kind of a big deal in anticipation of the new season. Social media channels provide a means [...]