Online advertising overtakes TV - but brands will suffer if they ignore it
Updated: 2009-09-30 19:10:11
It was announced on the BBC (so it must be right then!) that spending on online advertising in the U
When it comes to marketing on the Internet, pharmaceutical marketers need to educate consumers, give them more information, and, of course, get their attention. But can online ads help them achieve these goals? The answer is yes.
According to a recent eMarketer survey about pharma ads, consumers are looking for specific information about conditions, [...]
The health care industry has been convinced that they shouldn’t utilize social media in their business and/or marketing strategies. The reasons for this are mostly legal, practical, and fear of the loss of credibility. Should those in the health care industry fear falling behind and missing out on great success that comes with social media [...]
PriceWaterhouseCoopers (Canada), Big Table of Digital Media and Animation Incentives 2009 shows that
Have you ever wished for a way to manage groups of Twitter contacts as easily as an email list?
A new Twitter application called TweepML has granted it. This useful little service, launched just a week ago, provides a big function that Twitter sorely lacks: groups. Similar to email distribution lists that contain email addresses, TweepML [...]
This week’s blog is contributed by Stacy Smith, our Media Supervisor and self-proclaimed “Power Mom!”
According to eMarketer, there are an estimated 103.2 million women online this year:
This is a busy time of year indeed for moms. (Not that any season isn’t busy when you’re a mom, but this is probably the busiest!) We are gearing [...]
Football is in the air as NFL training camps are underway and the first college games are only a week or so away. As a fan, receiving timely information about how a team and players are doing is kind of a big deal in anticipation of the new season. Social media channels provide a means [...]