"What-avision?" Don Hewitt's life in television speaks to a new media generation
Updated: 2009-08-21 17:49:27
According to the New York Times obituary this week, Don Hewitt, the legendary television news prod
Football is in the air as NFL training camps are underway and the first college games are only a week or so away. As a fan, receiving timely information about how a team and players are doing is kind of a big deal in anticipation of the new season. Social media channels provide a means [...]
As companies grow their confidence and familiarity with the social web, there’s a bit of a mental hurdle they pass in accepting that it makes sense for their organization. It’s not unlike 10 years ago when companies finally started to “get” the need for a company web site. And just like a web site, [...]
Jakarta, 21 Agustus 2009. Benarkah minat pengiklan sudah bergeser ke media digital?
Hm.. yang pasti
For years now our search-specialized marketing shop has worked with “traditional” advertising agencies, who’s clients ask them for services we provide. While ad agencies have discovered their digital-metamorphosis involves an intense learning curve, trial and error and experience-most figure out their appropriate place at the search table after training.
However, since their clients need help [...]
Over the past few weeks TopRank has been conducting it’s own search of sorts, for a Senior Search Marketing Manager as well as a Search Marketing Strategist. One of the questions we ask is, “How do you stay current with tactics and strategies in the SEM space?”. It’s a good question both for hiring agencies [...]
SES San Jose is done and I mean done for good. The recent conference finished up last Thursday (with post conference training on Friday) and next year, SES will return to its roots in San Francisco. I think this is a great move for many reasons, but more about that later.
During SES I presented a [...]
Online Marketing Blog readers are well aware: news search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch.
What are the latest ways businesses and media are using content to tap into the power of news search? Mark Jackson, SEW Expert & President/CEO, [...]
aimClear’s coverage of SearchEngineStrategies San Jose has concluded for 2009. A classic annual industry conclave, this year’s edition of #SESSJ exceeded all expectations. In the teeth of a difficult global recession, the McEnery Convention Center halls were packed with somewhere around 5000 attendees from all over the world. That’s huge.
Somehow this gathering was different, deeper [...]
photo credit: idovermani
After an invigorating keynote speech from Charlene Li I hit the ground running. “SEO Through Blogs and Feeds” was moderated by Joshua Palau, of Razorfish and included a brilliant panel of industry-blogger thought-leaders:
Amanda Watlington, Owner, Searching for Profit
Dixon Jones, Managing Director, Receptional LTD
Sally Falkow, President, PRESSfeed
Lee Odden, SES Advisory Board & CEO, [...]
photo credit: SkitterzPRO
Today’s panel at SES San Jose had a lively round table discussion on the ethics of white hat vs. black hat practices in social media. The outstanding cast of speakers featured (the never ghoulish) Lee Odden CEO of TopRank Online Marketing, Beth Harte Principal of Harte Marketing, Chris Bennett president and founder [...]
Just because you have 20,000+ followers doesn’t mean your Twitter feed is successful. Rebecca Lieb, Li Evans and Jennifer Slegg- the lovely and intelligent panel of SES San Jose’s “Extreme Makeover: Live Twitter & Blogging Clinic” session took audience volunteers’ Twitter and blogs and ever so kindly tore them to shreds. Warning: bad Twitter practices [...]
You’ve heard the stories from the tech echo chamber. Posts proclaiming blogging dead and RSS too slow have been circulating around the web for the last year or so. And yet the blogosphere remains alive and kicking, despite the early adopter pontification.
Not yet running a blog or syndicating your content through RSS feeds? Your [...]
The Advanced Paid Search Techniques session on Day 3 of SES San Jose brought together a fantastic group of marketers offering advice and guidance for getting the most out of paid search campaigns. Moderator Chris Boggs, Director of SEO at Rosetta kicked off the session.
Thomas Bindl, Founder & CEO of Refined Labs GmbH
Thomas’s [...]
It’s a rare experience to have site reviews with present and past Google visionaries in search. Matt Cutts, Greg Boser, Vanessa Fox and Tiffany Lane collaborated to share expert advice at today’s Search Engine Strategies San Jose Site Clinic Track session Extreme Makeover: Live Site Clinic
The reviewers didn’t pull any punches, “If you’re a spammer [...]
Crowds have gathered on street corners since the dawn of humanity to share information, love, indignation, politics and every other type of interaction. A lot of good and plenty of damage was done to brands below the radar.
Now the clout of engaged social media users is affecting reputations on and offline. Three of four Americans [...]
Charlene Li is co-author of the business best-seller, Groundswell: Winning in a World Transformed by Social Technologies and gave the keynote on day 3 of SES San Jose. She spoke on the intersection of search and social and discussed how to prepare for the future of search. Read on for the highlights of her presentation:
How [...]
It was standing room only for the SES San Jose session regarding Duplicate Content & Multiple Site Issues.
Shari Thurow of Omni Marketing started the session off by addressing why duplicate content is a concern.
When there are duplicate content issues it lowers the number of pages available to rank. Less pages to rank can equal less [...]
Black hat techniques have long been criticized in search marketing. Some claim that these black hat practices have quietly been practiced in social media for years. Others claim that black hat and white hat are meaningless terms altogether.
With the rise in popularity of social media among larger audiences, the idea of black hat practices [...]
Nitin Mangtani, Lead Product Manager at Google presented a sponsored session on converting your visitors to customers, specifically through the use of internal site searches.
Businesses spend a tremendous amount of time, resources, and capital on website development and online marketing initiatives. Getting people to a site is a challenge in itself, but another key aspect [...]
Beyond Google. Where will customers be searching in 5 years?
Dixon Jones of Receptional asks the audience: Who doubts life after Google? About half the audience raises their hand.
According to Dixon, there will be life after Google and we are already there. He cites Facebook as an example of a site that is growing links more [...]
Getting someone to click a search ad is one thing; getting them to convert into a sale or lead is another. The second session I attended on Day Two of Search Engine Strategies San Jose was “Landing Page Testing and Tuning“. Featuring a solo presentation by Tim Ash, President of SiteTuners.
Sage Lewis, President of [...]
Today on the Social Media Track at Search Engine Strategies San Jose, I attended “Facebook Ads: Reaching Prospects Earlier In The Decision Cycle” with Sarah Smith (Manager of Online Sales Operations for Facebook). She helped guide advertisers through successful implementation of their ad model.
Facebook is generating not just 3 billion searches and boasting 250 [...]
Being somewhat of a fan of buzz marketing, day two starts with a panel I’ve personally been looking forward to. Igniting Viral Campaigns: Leveraging Consumer-Generated Content promises to unveil the “secret techniques” and technologies that enable companies to stand out and be talked about through a viral word of mouth buzz.
Aaron Kahlow, Chairman & Founder, [...]
Check out photos from Day 1 of SES San Jose 2009.
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Day one of SES continues with the hot topic of turning the social web into real ROI. Everyone knows the social web is essential to how we live our lives and stay connected, but many marketers aren’t finding returns on their ad spends.
Tim Kendall, Director of Monetization for Facebook moderates this heated session with speakers [...]
SES San Jose 2009 is off to a rockin’ start and this afternoon I’m sitting in a session about turning web analytics into money.
Avinash Kaushik, from Google, shared this #1 rule with the audience:
Don’t Stink! If you do, nothing else matters.
To get started, figure out which pages Google has determined are your home pages (i.e. [...]
Most people start with Google when they search for information, but increasingly users look to niche-specific engines like YouTube search when seeking entertainment. Search engine marketers, digital media producers and entrepreneurs must create unique, relevant content that stands out if they hope to gain popularity in the Internet community. Optimizing for search while engaging the [...]
What does Van Halen have to do with Search Marketing?
Let’s find out with John Marshall of Market Motive.
Marshall starts out by illustrating Van Halen’s very unique pre-show requests.
Specifically, Van Halen was very clear that in their dressing room, there should be M & M’s, but no brown M & M’s.
The business lesson of the brown [...]
Clay Shirky, Author of Here Comes Everybody, kicks off SES San Jose 2009 as today’s keynote speaker.
He dives right in and shares a story about HSBC, which launched a program to acquire new accounts from college students. In doing so, some less-than-great details about the program like extra fees started to enraged those who had [...]
: Home ADSDAQ About Us Subscribe via Email Your : email Connect With Us On Twitter On Facebook On Flickr On YouTube Popular Posts Wenda Harris Millard Joins ContextWebâ s Board of Directors Havas , ICON , Upstream ContextWeb discuss âFinding Brand-Safe Inventory in a World of Media Fragmentationâ Dark Porcelain and Sloof Lirpa Center Google Swine Flu and the Contextual Marketing Opportunity News : Real-Time Bidding API from ContextWebâ s ADSDAQ Exchange WPP , Omnicom , IPG Publicis Agency Demand Platforms : Art vs . Science in a Real-Time World Interpublic , Omnicom , Havas , Publicis and Bank of America Executives Tackle The Topic of Media Fragmentation ContextWebâ s ADSDAQ , Microsoft , Leo Burnett Battle it Out for 2009 Ad:tech Awards See You in San Francisco ADSPACE , Microsoft Write-Up on State of Contextual Advertising Panel Search Advertising 101 : Presentation Videos Pictures From SES NY 2009 Posts by Month 2009 August July June May April March February January 2008 December November October September August July June May April March February January 2007 December November October September August July June May April March February January An Internet Advertising
Back to School time has turned into a marketing bonanza for multiple industries now including retail, grocery, fast food, private education, and child care, just to name a few. Here at Web Ad.vantage, it may only be July but we are in the midst of ramping up our annual back-to-school marketing efforts for a few of our clients…which means ever-attentive focus on students, families, and moms, particularly busy working mothers.
, : . Home ADSDAQ About Us Subscribe via Email Your : email Connect With Us On Twitter On Facebook On Flickr On YouTube Popular Posts Wenda Harris Millard Joins ContextWebâ s Board of Directors Havas , ICON , Upstream ContextWeb discuss âFinding Brand-Safe Inventory in a World of Media Fragmentationâ Dark Porcelain and Sloof Lirpa Center Google Swine Flu and the Contextual Marketing Opportunity News : Real-Time Bidding API from ContextWebâ s ADSDAQ Exchange WPP , Omnicom , IPG Publicis Agency Demand Platforms : Art vs . Science in a Real-Time World Interpublic , Omnicom , Havas , Publicis and Bank of America Executives Tackle The Topic of Media Fragmentation ContextWebâ s ADSDAQ , Microsoft , Leo Burnett Battle it Out for 2009 Ad:tech Awards See You in San Francisco ADSPACE , Microsoft Write-Up on State of Contextual Advertising Panel Search Advertising 101 : Presentation Videos Pictures From SES NY 2009 Posts by Month 2009 August July June May April March February January 2008 December November October September August July June May April March February January 2007 December November October September August July June May April March February January An Internet Advertising
When you think “social media,” sites like MySpace, Facebook, and Twitter immediately come to mind. But although these sites are hugely popular with audiences of all ages and feature things like games and videos, they are not by any means the safest (or most fun) places for kids online.
Last week we explored the world of social [...]
"Sneak Peeks" are a series of previews and first looks at the inside pages of upcoming book Twitter Marketing: An Hour a Day. Watch this blog for the very latest news and inside info about the book, brought to you straight from author Hollis Thomases. Kicking off the first entry in our series of Twitter book Sneak Peeks, the cover of Twitter Marketing: An Hour a Day is here and we couldn't wait to share it with you. Hope you like it!
Home ADSDAQ About Us Subscribe via Email Your : email Connect With Us On Twitter On Facebook On Flickr On YouTube Popular Posts Wenda Harris Millard Joins ContextWebâ s Board of Directors Havas , ICON , Upstream ContextWeb discuss âFinding Brand-Safe Inventory in a World of Media Fragmentationâ Dark Porcelain and Sloof Lirpa Center Google Swine Flu and the Contextual Marketing Opportunity News : Real-Time Bidding API from ContextWebâ s ADSDAQ Exchange WPP , Omnicom , IPG Publicis Agency Demand Platforms : Art vs . Science in a Real-Time World Interpublic , Omnicom , Havas , Publicis and Bank of America Executives Tackle The Topic of Media Fragmentation ContextWebâ s ADSDAQ , Microsoft , Leo Burnett Battle it Out for 2009 Ad:tech Awards See You in San Francisco ADSPACE , Microsoft Write-Up on State of Contextual Advertising Panel Search Advertising 101 : Presentation Videos Pictures From SES NY 2009 Posts by Month 2009 August July June May April March February January 2008 December November October September August July June May April March February January 2007 December November October September August July June May April March February January An Internet Advertising Blog
Home ADSDAQ About Us Subscribe via Email Your : email Connect With Us On Twitter On Facebook On Flickr On YouTube Popular Posts Wenda Harris Millard Joins ContextWebâ s Board of Directors Havas , ICON , Upstream ContextWeb discuss âFinding Brand-Safe Inventory in a World of Media Fragmentationâ Dark Porcelain and Sloof Lirpa Center Google Swine Flu and the Contextual Marketing Opportunity News : Real-Time Bidding API from ContextWebâ s ADSDAQ Exchange WPP , Omnicom , IPG Publicis Agency Demand Platforms : Art vs . Science in a Real-Time World Interpublic , Omnicom , Havas , Publicis and Bank of America Executives Tackle The Topic of Media Fragmentation ContextWebâ s ADSDAQ , Microsoft , Leo Burnett Battle it Out for 2009 Ad:tech Awards See You in San Francisco ADSPACE , Microsoft Write-Up on State of Contextual Advertising Panel Search Advertising 101 : Presentation Videos Pictures From SES NY 2009 Posts by Month 2009 August July June May April March February January 2008 December November October September August July June May April March February January 2007 December November October September August July June May April March February January An Internet Advertising Blog
Home ADSDAQ About Us Subscribe via Email Your : email Connect With Us On Twitter On Facebook On Flickr On YouTube Popular Posts Wenda Harris Millard Joins ContextWebâ s Board of Directors Havas , ICON , Upstream ContextWeb discuss âFinding Brand-Safe Inventory in a World of Media Fragmentationâ Dark Porcelain and Sloof Lirpa Center Google Swine Flu and the Contextual Marketing Opportunity News : Real-Time Bidding API from ContextWebâ s ADSDAQ Exchange WPP , Omnicom , IPG Publicis Agency Demand Platforms : Art vs . Science in a Real-Time World Interpublic , Omnicom , Havas , Publicis and Bank of America Executives Tackle The Topic of Media Fragmentation ContextWebâ s ADSDAQ , Microsoft , Leo Burnett Battle it Out for 2009 Ad:tech Awards See You in San Francisco ADSPACE , Microsoft Write-Up on State of Contextual Advertising Panel Search Advertising 101 : Presentation Videos Pictures From SES NY 2009 Posts by Month 2009 August July June May April March February January 2008 December November October September August July June May April March February January 2007 December November October September August July June May April March February January An Internet Advertising Blog