The Retailer’s Guide to Big Data The explosion of mobile and social media has changed the ways that retailers view customer data. This recent infographic from Monetate takes a dive into big data and presents challenges, goals, and tips for developing a big data game plan. Google To Hire More Help, Users Enticed To Search [...]
Historically, link building was critical for companies to appear in search results, as links have long been an important signal to search engines. However, the new link building is about mentions, social visibility, and building your company’s presence, says Alison Groves, Product Coordinator at Raven Internet Marketing Tools. Groves presented her three simple steps to [...]
I am amazed at how much Debba Haupert (@girlfriendology) was able to cover in one short session at NMX Las Vegas. Debba’s session on Pinterest proved to be very informational and provided practical advice and tools that marketers can use to better engage their followers. Many brands are still struggling to determine if Pinterest is [...]
LinkedIn has become the defacto – and therefore most powerful — social network for business. In case you weren’t yet aware, LinkedIn is rolling out a revamp of the user profile. While the change has elicited a mixed reaction, inevitably everyone will be migrated to it. So if you haven’t spent much time learning about [...]
Over the last few years, social ads and retargeting have taken the online marketing world by storm. These technologies can be leveraged in fantastic ways to service KPIs traditionally associated with public relations. This is not to minimize the importance of awesome content and organic outreach. However, paid amplification of terrific content is an important… Read More
Helping beats selling. If you sell someone, you can make a customer today. If you help someone, you can make a customer for life. So says social media speaker, author and coach Jay Baer, in the opening of his “Youtility” presentation at NMX Las Vegas. What is Youtility and why do marketers need to get on [...]
Our CEO at TopRank Online Marketing, Lee Odden (@leeodden), shared his War of Words: Myth-Busting Social, Content Marketing and SEO yesterday at NMX Las Vegas. The premise of Lee’s presentation was actually crowdsourced; the title War of Words comes from H.G. Wells’ War of the Worlds, which was turned into a radio program by Orson [...]
Do brands care whether they have influence in social media? They certainly should, said members of the three-person panel on social influence at NMX Monday. Jonathan Dick, Director of Business Development at Klout, kicked off the conversation with his thoughts that brands do care, though they may struggle to understand or measure their influence. Andy [...]
“I love Las Vegas. I love New Media. What’s not to love?” – Guy Kawasaki Day two of NMX Las Vegas kicked off with a fireside chat between Mark Fidelman (@markfidelman) and Guy Kawasaki (@guykawasaki). Guy is well known for his work at Apple, as founder of Alltop, as well as his books and speaking. [...]
I arrived early to Monday’s Productivity Power Panel and it was standing room only. I quickly snapped my picture (as you can see the panelists were doing the same of the packed room) and found my spot in the back of the room, on the floor. This panel discussion features Moderator Craig Jarrow (@TMNinja) and speakers [...]
As marketers we all know that storytelling is an essential part of connecting with prospects and customers. Scott Monty (@scottmonty) and his team at Ford have taken the art of storytelling a step further. In his moving (yes I said moving) keynote, Scott walked the audience through some of Ford’s most recent and innovative campaigns. [...]
Believe it or not an image can help make or break a piece of content, once your visitors reach the page. C.C. Chapman (@cc_chapman) shared sound advice and lots of laughs with his opening session on day one of the New Media Expo with a session entitled “How To Add Photography Into Your Marketing Mix”. [...]
My oh my, the engineering elves over in Menlo Park have been busy! Some may remember the incredibly useful features and updates Facebook released mere weeks ago. Now, just days into the New Year, FB is at it again. Social marketers returning to the office after the holidays are in for even more update surprises! We… Read More
5 Types of Social Media Strategies Social media is not a magic bullet. It’s an enabler. Social media won’t make an antisocial brand suddenly social. But it can facilitate and amplify the role that brands play with their audiences. Whether in social media or any other domain, we need to focus less on how “awesome” [...]
Ah, Jerusalem, sparkling city of the ages, it’s scintillating to return to your cobblestone streets. You can take the man out of Israel but you can’t take Israel out of the man. The experience of speaking, even being, in Jerusalem is superlative and, in some ways, beyond compare. Online marketing is like Jerusalem– a living,… Read More
On aimClear blog, we delight in posting tutorials, tips, advice, rants, musings, and news spanning the vast online marketing industry. After all, online marketing is what we do, what we know, and what we love. But we also care deeply about our community up here on the North Shores of Lake Superior. This place has… Read More
People flock to Las Vegas for many reasons. Some want to experience the nightlife while others are interested in seeing acts perform, lounging by the pool, eating gourmet meals, or even attending marketing conferences. To win big in Las Vegas you need a little luck and an understanding of the game. Similarly, if you want [...]
Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Mike Fleming True Professions of an Inbound Marketer True Professions of an Inbound Marketer January 2, 2013 Comments Mike Fleming Articles Tweet A few years ago , I went ahead and got myself a nice liberal arts education You know , the kind that's supposed to prepare you for the real world by affording you the opportunity to take courses in communications , science , budgeting , psychology , etc . I must say that it's a good thing too , considering I landed in the profession that I did . I was recently working on something and feeling a bit stretched out of my comfort zone when I realized just how many hats inbound marketers are called to wear throughout the daily trappings of their . careers The truth
We live in a world where shopping, dating, watching new films and networking can all be done online. In fact, these actions (and many more) have become a part of our everyday life. Many of us may experience buyers remorse for purchasing something online that wasn’t within budget, a desire to post a bad review [...]
Happy New Year and Welcome 2013! Also, Happy Birthday to TopRank’s Online Marketing Blog! A little over 9 years ago I started this blog as a way to save and share links to industry news. Over the years it has evolved in many ways thanks to our community and our team at TopRank. Since 2003 [...]