Although Yahoo! and Microsoft continue to dance to a tune that may yet lead to a deal that could level the playing field with Google in the arena of search and Internet marketing, a judge unsealed documents that provide insight into past pas de deux.
Unsealed in conjunction with a Yahoo! shareholder lawsuit, the papers say [...]In email marketing, every word counts. You want to keep your customer and prospective customer emails concise, but you also need to use words that are proven to drive sales. From time to time, well provide you with words that have been proven to create curiosity and motivation to act.
Bonus
Breakthrough
Clearance
Effortless
Free Trial Offer
Free Delivery
Guaranteed
In Minutes
Order Now
Personalized
Step-By-Step
Bookmark [...]
Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Jennifer Cario The Super Simple Guide to Using and Marketing Through Pinterest Part Two The Super Simple Guide to Using and Marketing Through Pinterest Part Two February 3, 2012 Comments Jennifer Cario Articles If you are new to Pinterest and don't already have an account , make sure to read part one in this series Now that you've gotten youself up and running with a Pinterest account , it's time to put it to use to start collecting ideas , links and pictures . Remember , Pinterest is a powerful online filing system that gives you visual access to the things you might wish to use down the road . Back in part one we talked about setting up some topical boards to sort the pins you find . Today we're goingA local business listing in a directory listing service is advantageous in that you will reach millions of people from around the world at a fraction of what you would have used with traditional advertising such as classified ads, you will reach a targeted Web traffic, you will get search engine optimization (SEO) since you [...]According to a new report issued by IDC (idc.com), annual expenditures for Internet advertising are expected to reach over $51 billion by 2012. IDCs study, entitled, U.S. Internet Advertising 2008-2012 Forecast and Analysis: Defying Economic Crisis, found that:
The Internet will go from the number 5 medium all the way to the number 2 medium in [...]Email marketing can be a cornerstone of your business success, but sometimes it can have the opposite effect. Poorly written copy, too much hype, or too many graphics can either turn off potential customers or relegate your marking efforts to the junk folder.
Here are five tips that will help ensure that your email marketing efforts [...]
Facebook in Numbers: Prior to the IPO The big news in social media and business this week is Facebook’s new IPO. This infographic from statista and creative commons shares some very interesting figures about Facebook, before it goes public. Highlights include: In 2012 Facebook is expected to reach: 90% of U.S. Social Network Users & [...]
Riiiiiiing! Hear that bell? It’s about that time again for eager Facebook marketers to take a seat in mama’s kitchen classroom. Starting off bright and early on Monday, February 27th, the aimClear crew (plus one very special guest) will set up shop in sunny California’s San Jose McEnery Convention Center, rearing to talk Facebook advertising [...]There are few who would argue that Google Earth is mind-boggling. Its both majestic and a little bit creepy (the ability for ANYONE to look at your house is a bit unnerving). And, now, the Internet marketing and search engine giant is offering a browser plug-in for Google Earth. Heres what Paul Rademacher from Google [...]
I think most online marketers get the fact that marketing and communications on the web is a fast changing place and that most companies are structured to move at a slower pace than the digital world is evolving. Take for example, the notion of Search Engine Optimization (SEO). It’s been around for about 15 years [...]Email marketing or advertising is a direct marketing method where emails are sent to people in carefully selected mailing lists. Email advertising campaigns are popular because you are able to reach a targeted audience, you will get instant feedback, you reach millions from across the world, you are able to track the marketing campaign, you [...]As promised, here is more information about the email marketing features you should look for in order to maximize your Internet marketing efforts:
Affordability Email list management software should allow you to send up to 50,000 emails a month for under $100. There are even some email list management software systems that periodically offer introductory [...]
Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Jennifer Cario The Super Simple Guide to Using and Marketing Through Pinterest Part One The Super Simple Guide to Using and Marketing Through Pinterest Part One February 1, 2012 Comments Jennifer Cario Articles Pinterest is a virtual pin board that allows you to collect images and links to things you like on the web . If you've ever seen someone pull out a scrapbook filled with recipe clippings or a binder full of wedding or home remodel ideas , you've got the general idea . The difference with Pinterest is the fact that it all takes place online in an environment where you can share your collection with your friends and vice versa . To put it in the simplest of terms , Pinterest is an image based
Did you get the memo? With Google’s increased focus on content freshness and other social-laced algorithmic updates, marketers already keen on blogging and other recurrent content strategies have a definite leg up. But how far do SEOs need to go and at how great a cost for what results? What results can churn-and-burn-puppy-mill SEO-laced assembly [...]
Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Mike Fleming Don't Waste Time Looking at Web Data Until You Do This Part 2 Don't Waste Time Looking at Web Data Until You Do This Part 2 February 1, 2012 Comments Mike Fleming Articles Cutting through all the clutter of data , which metrics are your critical few You probably have at most three critical few metrics that define your existence If you can't take action with anything , then perhaps you are using the wrong metric for your business . the simple process of identifying a metric as your key performance indicator and creating a graph of it rarely helps you find insights . before you diagnose how to improve a metric , you have to identify all the influencing variables . analyzing the variables willYesterday digital PR maven Adam Vincenzini pinged me about a post he was researching on how brands could make it easier for bloggers to talk about them. It’s a great question because mentions and links from influential content sources are priceless for credibility, awareness and in particular, social SEO. This is a topic close to home [...]
If you haven't already heard, McDonald's is the latest poster child for social media gone awry. What started out as a simple Twitter promotion campaign—and then evolved into an effort to encourage people to talk about their favorite McDonald's stories—turned into a case of "tweetjacking" of the worst kind.Blog marketing or advertising is the creation of blogs on topics on your niche to market your company or the products/services you sell. This type of online marketing involves the building of links leading to your website’s landing page, the creation of quality content that is updates daily or weekly, the use of text links [...]According to Business Week, Microsoft still hasnt let go of the possibility of an outright buyout of Yahoo!, while the latter is facing stiff pressure from shareholders to cut some kind of deal whether with Microsoft or Google.
What Microsoft really wants and what experts in Internet marketing are watching for is a [...]
Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Dave Cosper Writing Google Places Reviews to Improve Rankings Writing Google Places Reviews to Improve Rankings January 31, 2012 Comments 1 Dave Cosper Articles A business owner recently asked me how to go about building positive reviews in a way that would optimize their Google Maps listing . This is about as provocative a topic as it gets in the Local Search community , I know , but it's also an unavoidable subject worth addressing . Search marketers ponder the same How To question , if for nothing else to try and understand every aspect of local search ranking factors and translate this to practical advice for . SMB's Google Places has become an essential tool in increasing popularity of a business onToday marks my 4 month anniversary at TopRank Online Marketing and almost 5 years in the online marketing industry. It has been a goal of mine to learn as much as I possibly can from those who know the industry best. In this seemingly short amount of time I have received, and continue to receive [...]
Initially I looked at Google+ the same as other Google social projects like Wave and Orkut. But the more I use Google+ the more I like it. Maybe it’s the network effect because others are using it more too. I often find content and insights shared on G+ that I don’t find elsewhere. While the [...]
The 2012 Community Manager Report Community Manager is an essential, yet still uncharted territory for many companies that are expanding their presence on the social web. What should you know about the current state of this position? 67% of Community Managers work for a brand The most popular city for Community Managers is New York [...]
You heard it here first! The Duluth Chamber of Commerce is about to announce an ambitious three track social media marketing conference. “Zenith Social Media Marketing Conference 2012, Tips, Tools, Tactics, & Beyond,” will be held May 23, in multiple locations in our beautiful city. (Registration Link) Here’s a cool secret: The agenda was sequenced [...]This post is a preview of a new downloadable guide I will be offering for those who pre-order Optimize by March 13, 2012. The full guide will have screenshots, examples and more “SEO Deep Dive” advice. If you want the full, illustrated Content Marketing SEO Troubleshooting Guide, visit OptimizeBook.com to pre-order and subscribe to our mailing list [...]
A deep look at how Facebook ignores the thousands of advertisers despite oodles of advertising revenue incoming daily.
Making the time to execute on a social media strategy can rattle even the most experienced marketers. Unlike traditional marketing, social media marketing can present many different challenges and distractions. According to a study by eMarketer 73% of marketers say finding the time to create content as their biggest marketing challenge. I recently ran a [...]
Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Mike Fleming Don't Waste Time Looking at Web Data Until You Do This Don't Waste Time Looking at Web Data Until You Do This January 23, 2012 Comments Mike Fleming Articles life is about taking action , and if your work is not driving action , you need to stop and reboot . hits and pageviews don't mean anything except that someone came to your site and consumed some content . metrics are a dime a dozen , so how do you know which ones to use They should have the following four attributes . Uncomplex If you want action , everyone involved in the decision-making must easily comprehend . performance Relevant they must be measuring the success objectives that are unique to you and your . website Timely Even the
Online Marketing is all about information. And people. Making connections that solve marketing problems in today’s environment of social and technological innovation can be challenging. Like many readers of this blog, a big part of what I do as an Internet Marketer centers around being able to consume large amounts of information or better, the [...]
Businesses: Raise your hand if you barely cared about Google+ until your SEO consultant called to say now you just have to. While the disproportionate weight Google is placing on + driven results may be unhealthy for SERPs in the short term, opening a relatively easy + door to bomb Google SERPs serves the function of enlisting [...]