SEO 101 - Part 11: Everything You Need to Know About SEO Copywriting
Updated: 2010-03-16 12:13:06
: Small Biz Guide to Search Marketing Advertise Newsletters About Contact Site Map Search Engine Marketing Internet Marketing Courses Internet Search Engines Search Marketing Certification Search Engine News Search Engine Guide Stoney deGeyter SEO 101 Part 11 : Everything You Need to Know About SEO Copywriting Search Engine Guide Blog SEO 101 Part 11 : Everything You Need to Know About SEO Copywriting March 16, 2010 Comments Stoney deGeyter Articles The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York . Most of the presentation is geared toward how to make a blog more search engine and user-friendly , however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all . industries Copywriting No SEO is complete without good content . You can stuff keywords into the text all you want , and that might be okay to get you some decent keyword rankings for a time , but it won't do anything to improve the long-term success of your . business A website without good copywriting is a sports car with an engine that doesn't run . It doesn't matter how pretty it is , the
If you were in the standing-room only crowd for the SEMpdx SearchFest 2010 keynote on March 9, I don’t have to tell you it started off with a bang. And a Bing. If you weren’t there, put it on your docket for next year. Now. In its fifth year, Portland’s SearchFest was all grown up.
Expanded [...]
We're at the very beginning of a major shift in how we find, consume and interact with information. If the 2000s was the Google decade, then the 2010s will be the Facebook decade.
A great photo can really add a lot of flavor to a blog post and in our own analysis at Online Marketing Blog as well as with clients, including quality images with a blog post can boost traffic and referrals 30-50%. To make posts more personal, I try to use my own photos as [...]
So here I sit in the DFW airport hanging out with David Berkowitz and Joe Morin waiting for my connection to Austin. What better way to spend that 45 min than to write a helpful blog post? A big part of my “mission” for SXSXi is to create content after all.
I have several other [...]
If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites.
Just consider the statistics from social media monitoring site Pingdom:
Males and females almost equally use social sites (47% vs. 53%)
61% of Facebook users are middle aged [...]
Welcome to the post-Winter/pre-Spring version of the BIGLIST review of SEO blogs. Snow is starting to melt and you can actually walk around outside (in Minnesota) without your eyelashes freezing together. We have a nice group for you to review so fire up your RSS reader and subscribe.
LyndiT blog gets our attention for great design and user [...]
Search Engine Strategies New York is an annual conclave of rare depth and importance. In search marketing, channels evolve at blazing speed and staying relevant is an intense and ongoing process. As part of our commitment to stay cutting-edge-current, aimClear team members hit the road for about 80 days of training each year. SES New [...]
Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMO since 2006! Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.
The changing nature of social media marketing and [...]
When you think of successful consumer brands in the social media space, names like Dell, Zappos and Pepsi come to mind. Another is Ford. Last year the Ford Fiesta movement generated a tremendous amount of awareness (and pre-orders) for a vehicle that wasn’t available to the public yet. (Great summary on Jeff Bullas’s blog) [...]
As with many bloggers, we’ve been using royalty free images for many years. Many bloggers make use of images from Flickr and we have too but you can’t always find the right image there. I’ve even made a point to take more photos of people, places and things while traveling for later use in blog [...]
Google is planning to test ultra-high speed broadband networks and is considering Duluth as a trial location, among others across the country.
Google Fiber, so you’re considering a move to Duluth…? Join the club. In 1982 I first came to visit. Then after a decade-long love affair with the Boundary Waters Canoe Area (BWCA) to [...]
Dear Marketer-folk: You’re missing serious demographic opportunities. The dual income gay & lesbian household, the force-of–nature purchasing power of latino consumers, teens, tweens & African Americans. You’ve probably read the NYT articles or some Adage infographics on these demographics, but if these recent advertising efforts are any indication, the boat = still missed.
Paid Search Bullseye [...]
From Facebook to Twitter to You Tube, there’s no limit to the number of social networking sites that can be leveraged to interact with customers and prospects, and build positive brand awareness.
LinkedIn, however, stands apart from the crowd. The roots of popular sites like YouTube and Facebook are founded on the entertainment side of things. [...]
Peter Norvig, you might have heard of him, or felt his presence on stormy mountain tops. Among several other accomplishments, he is the creator of Norvig’s Law, the world record holder for the longest palindrome, former head of computational sciences research at NASA, ballet dancer, current director of research at Google, & a human being.
SMX [...]
Some people think keyword research consists of going to the Google Keyword tool, typing in four of their industry phrases & then just grabbing the keywords with the highest volume. But some people are ultra DumbPants month-punchers & need additional research guidance in order to find the highly targeted keyword permutations, relevant stemming topics & [...]
There’s an old adage – If it ain’t broke, don’t fix it, unless you are carefully able to fix it in ways that helps all parties who use it & also it will make you more money, then you should think about trying to fix it, so good luck with this. Google essentially took this [...]
It’s a little ironic that I’m writing this post about iPhone apps using WordPress on a Motorola Droid (Devour actually), but it allows me a chance to experience how hard it is to blog, using a tiny tiny tactile keyboard and also finally get this post started.
Ah, back to a full sized Logitech keyboard and [...]
When it was first announced that Microsoft’s Steve Ballmer would be keynoting this year’s SMX West, it was perceived as a nice surprise and unexpected legitimization of the search marketing industry from one of the big guys. The announcement left many marketers existentially pondering their role in the somewhat dysfunctional search family.
Did Ballmer, Microsoft, & Bing finally [...]
There has been much written surrounding classic query types. In review, conventional wisdom dictates that there are basically three kinds:
Informational - suggests the searcher is on the broad quest for knowledge about a topic of interest (medical symptoms, film trivia, tips on housebreaking puppies, etc.).
Navigational - indicates the searcher is on the hunt for a specific website, usually [...]
A lengthy and detailed post, that goes into quite a bit of detail on the subject of the Google AdWords Quality Score and methods on improving Quality Score. This post details the reasons behind Quality Score, the detailed Quality Score factors as well many ways to improve on each of the many factors. It also goes into detail on how to troubleshoot the most common QS problems and defines the subtle nuances that go into finding the Quality Score sweet spot. 
“If you don’t eat your meat you can’t have any pudding. How can you have any pudding if you don’t eat your meat!” Pink Floyd, The Wall.
That quote from Another Brick in the Wall reminds me of the cart horse situation with social media marketing: If you don’t know your customers you can’t engage them. [...]
Relevant, Consistently Updated Content + Flawless Technical Functionality & User Experience = Perfect Blog Launch
What’s missing from the equation above? You guessed it: blog promotion.
Creating a glitch-free blog with informative content means next to nothing without attracting readers.
Start promoting your blog today with these five effective tips:
1. Involve influential industry bloggers.
By linking to [...]
Our agency TopRank Marketing has been working with Marketo providing SEO, content and blog marketing consulting services for about 2 years. I finally had the opportunity to meet Marketing VP Jon Miller in person today prior to his presentation at Online Marketing Summit: Marketo’s Secret Sauce for Demand Generation.
Marketo is one of the fastest growing software [...]
TopRank ran a survey of journalists, reporters and editors on their use of search and social media in 2008. We found 91% use search engines like Google to do their job. 64% use social networks. Published in Jan 2010, a George Washington University and Cision survey of journalists reports 89% use blogs and 65% use social [...]
Online Marketing Summit 2010 in San Diego is host to a smorgasboard of internet marketing topics and this afternoon I am priveledged to participate on a panel about Social Media. Panelists include:
Chris Baggott, CEO, Compendium Blogware
Lee Odden, CEO, TopRank Online Marketing
Michael Senger, CEO & Founder, StoneMass
Caitlin McCabe, Founder, WhiteLabel Marketing
Ben Hanna, VP Marketing, Business.com
That’s a [...]
[Last week, we shared some web analytics basics for small businesses or web site owners new to tracking website visitor data. Building on that, this post explores what you should do next to report that data.]
It’s an exciting time to be a small business owner or communications professional. Why? We’ve never had [...]
Many business owners and managers are perplexed by the social web. The effect of customer participation with social media on brands is undeniable. The effect of employee participation with social media can be a bit of a quandary. The range of acceptance for social web activity runs the gamut from IT blocking all internet connections to [...]
Without a doubt, one of the most popular shiny new objects of many social media marketing programs is Twitter. There are Twitter books, Twitter conferences, Twitter blogs and numerous articles devoted to Twitter marketing. Unfortunately, there’s not enough time left over after reading all the promises of marketing nirvana from using Twitter to actually implement [...]
Dear “SEO Consulting Services New York” and you too “Starting A Home Business”,
I have an admission to make: I don’t like comment spam. You are comment spammers. Our readers don’t like you. I don’t like you. You’re not welcome here.
Our Akismet filter has been doing a good job of filtering out spam and our commenting [...]
Just about every business with a web site does something to market and promote it. When those companies are asked about web analytics, it’s surprising how many look back with a blank stare. This isn’t the case with mature online marketers but it does happen a lot with new business web sites and blogs.
For many [...]
The PR industry is in a state of flux with increasing importance on getting into the content and social web business. Consumers are spending more time with digital and social media. Advertising dollars are following. That means less budget to staff newsrooms and reporters, journalists and editors to pitch.
Understanding the needs of their “customers’ customer” [...]