• Why Being Opinionated is a Website Linking Winner

    Updated: 2013-01-11 10:17:48
    You know what opinions are like … and you know that everybody has an opinion! What you may not have known is that carefully considered, well-expressed and constructive opinions can actually be very valuable in building up your website linking statistics. It’s as if you could buy Internet advertising. Reviews are gold on the new [...]

  • Is Your Email Advertising Creating Subscriber’s Remorse?

    Updated: 2013-01-11 02:16:57
    We’ve all experienced buyer’s remorse when we’re on the consumer end of the purchase equation. At the business end, though, we hate to think of people being remorseful about buying our product … and we often tend to make excuses about it. “They didn’t pay attention to the product specs”, or “There’s just no pleasing [...]

  • Online Marketing News: Retail + Big Data, Fans Love Brands, Slideshare Generates Leads

    Updated: 2013-01-11 00:00:26
    The Retailer’s Guide to Big Data The explosion of mobile and social media has changed the ways that retailers view customer data. This recent infographic from Monetate takes a dive into big data and presents challenges, goals, and tips for developing a big data game plan. Google To Hire More Help, Users Enticed To Search [...]

  • Link Building for Beginners in 3 Simple Steps

    Updated: 2013-01-10 20:00:48
    Historically, link building was critical for companies to appear in search results, as links have long been an important signal to search engines. However, the new link building is about mentions, social visibility, and building your company’s presence, says Alison Groves, Product Coordinator at Raven Internet Marketing Tools. Groves presented her three simple steps to [...]

  • When Is Link Worth More Than a Link?

    Updated: 2013-01-10 17:01:25
    Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Nick Stamoulis When Is Link Worth More Than a Link When Is Link Worth More Than a Link January 10, 2013 Comments Nick Stamoulis Articles Tweet I would hope that since the Google Penguin update came crashing down around everyone's ears last year that site owners are being a little more careful about their link building choices . While I don't want the fear of a penalty to halt your link building campaign in its tracks which I'm sure has happened for plenty of sites I do hope that site owners are becoming a little more discerning during their hunt for inbound . links That being said , I think a lot of site owners are leaving valuable SEO and brand building opportunities on the table because they are still

  • 5 Quality Criteria for Web Directory Submissions

    Updated: 2013-01-10 15:51:49
    In our day-to-day lives, search engines are far more frequently used for finding info and businesses than web directories. Yet, the fact remains that web directory submissions have been a cornerstone of an effective link-building strategy for many years. Even with the possible advent of the semantic web, the top SEO experts can’t see [...]

  • Pinterest 101: 33 Ways To Create Engaging Content & Be More Pinnable #NMX

    Updated: 2013-01-10 11:00:20
    I am amazed at how much Debba Haupert (@girlfriendology) was able to cover in one short session at NMX Las Vegas.  Debba’s session on Pinterest proved to be very informational and provided practical advice and tools that marketers can use to better engage their followers. Many brands are still struggling to determine if Pinterest is [...]

  • Four Core Press Release Services

    Updated: 2013-01-10 02:30:16
    Some press release services are very specific in their offering. They’ll either write, or they’ll distribute, but not both. Or they’ll publish online, but not offline – and many press release services won’t even considering running QA on a document that you’ve written yourself. In fact, a good service will do all four of these [...]

  • 5 LinkedIn Optimizations You Can Do in 5 Minutes or Less

    Updated: 2013-01-09 20:12:32
    LinkedIn has become the defacto – and therefore most powerful — social network for business. In case you weren’t yet aware, LinkedIn is rolling out a revamp of the user profile.  While the change has elicited a mixed reaction, inevitably everyone will be migrated to it. So if you haven’t spent much time learning about [...]

  • Inbound PR: Pulling Media Mind Share With Content & Big Data

    Updated: 2013-01-09 16:58:56
    Over the last few years, social ads and retargeting have taken the online marketing world by storm. These technologies can be leveraged in fantastic ways to service KPIs traditionally associated with public relations. This is not to minimize the importance of awesome content and organic outreach. However, paid amplification of terrific content is an important… Read More

  • Jay Baer on Content Marketing, Youtility and Why Inbound Marketing Just Isn’t Enough #NMX

    Updated: 2013-01-09 16:00:14
    Helping beats selling. If you sell someone, you can make a customer today. If you help someone, you can make a customer for life. So says social media speaker, author and coach Jay Baer, in the opening of his “Youtility” presentation at NMX Las Vegas. What is Youtility and why do marketers need to get on [...]

  • Lee Odden’s War of Words: Myth-Busting Social, Content Marketing & SEO at NMX

    Updated: 2013-01-09 11:00:17
    Our CEO at TopRank Online Marketing, Lee Odden (@leeodden), shared his War of Words: Myth-Busting Social, Content Marketing and SEO yesterday at NMX Las Vegas. The premise of Lee’s presentation was actually crowdsourced; the title War of Words comes from H.G. Wells’ War of the Worlds, which was turned into a radio program by Orson [...]

  • 5 Reasons Why Blog Advertising Needs Experts!

    Updated: 2013-01-09 10:27:35
    Get an idea for a blog, write some content, get advertisers, get rich. The entire process sounds simple, and many people focus exclusively on the ‘idea’ and ‘content writing’ stages of blogging, to the detriment of what could be the most important side … the blog advertising. Like most industries in our very big, very [...]

  • Article Promotion for Skimmers and Scanners

    Updated: 2013-01-09 02:26:47
    One of the major differences between the way that people read in real life, and the way that they read on the web, is speed. On the web, people skim. When they are reading newspapers or books, they read in depth. So, while some article promotion topics are worthy of an in-depth analysis, most of [...]

  • Social Influence and Why Brands Need to Care #NMX

    Updated: 2013-01-08 18:18:07
    Do brands care whether they have influence in social media? They certainly should, said members of the three-person panel on social influence at NMX Monday. Jonathan Dick, Director of Business Development at Klout,  kicked off the conversation with his thoughts that brands do care, though they may struggle to understand or measure their influence. Andy [...]

  • Popunder Marketing: Real Life Stats and Lessons Learned

    Updated: 2013-01-08 15:51:48
    Popunder marketing is a method that you use to buy targeted traffic. It can get very decent results if used carefully. What everyone always wants to know about popunder marketing is how much they can expect to pay, and how many conversions they can expect to get for their dollar. Well, the statistics vary [...]

  • Fireside Chat with Guy Kawasaki: Self Publishing & Marketing Your Own Book – #NMX

    Updated: 2013-01-08 11:00:43
    “I love Las Vegas.  I love New Media.  What’s not to love?” – Guy Kawasaki Day two of NMX Las Vegas kicked off with a fireside chat between Mark Fidelman (@markfidelman) and Guy Kawasaki (@guykawasaki).  Guy is well known for his work at Apple, as founder of Alltop, as well as his books and speaking. [...]

  • Eight Steps to Returning Prodigal Email Marketing Recipients

    Updated: 2013-01-07 23:10:00
    We all know what an ‘inactive’ email marketing recipient is … usually because we are one ourselves, on one or more lists. Personally, I’m subscribed to around 10 or 15 email lists, mostly because I wanted to access some content which required that I sign up. However, for the most part, I don’t really open [...]

  • Productivity Power Panel: Tools, Tactics, & Workflows of Highly Productive Bloggers – #NMX

    Updated: 2013-01-07 20:58:22
    I arrived early to Monday’s Productivity Power Panel and it was standing room only.  I quickly snapped my picture (as you can see the panelists were doing the same of the packed room) and found my spot in the back of the room, on the floor.  This panel discussion features Moderator Craig Jarrow (@TMNinja) and speakers [...]

  • Big Internet Brands That Use Popunder Advertising

    Updated: 2013-01-07 15:09:14
    Popunder ads are sometimes derided as seedy, seen as a cheap alternative to ‘real’ advertising. In fact, popunder advertising has netted companies millions of dollars, and been used by brands that care deeply about their reputation … and yes, they have quite a reputation to care for! Today we are looking at some of the [...]

  • Scott Monty on How Ford Empowers Customer Storytelling & Lessons Learned

    Updated: 2013-01-07 11:10:04
    As marketers we all know that storytelling is an essential part of connecting with prospects and customers.  Scott Monty (@scottmonty) and his team at Ford have taken the art of storytelling a step further. In his moving (yes I said moving) keynote, Scott walked the audience through some of Ford’s most recent and innovative campaigns.   [...]

  • 7 Ways To Spice Up Your Online Marketing Using Photography with C.C. Chapman

    Updated: 2013-01-07 01:20:15
    Believe it or not an image can help make or break a piece of content, once your visitors reach the page.  C.C. Chapman (@cc_chapman) shared sound advice and lots of laughs with his opening session on day one of the New Media Expo with a session entitled “How To Add Photography Into Your Marketing Mix”. [...]

  • 4 Tactical Tips for Press Releases

    Updated: 2013-01-06 23:07:49
    Most of the press release advice you’ll hear is very repetitive. Be newsworthy, format correctly, use your inverted pyramid, etc. This sort of press release guidance is great for those new at this way of marketing websites, but if you’re well past that stage you might be wondering how to amp up the value you [...]

  • Should You Outsource Your Blog Marketing?

    Updated: 2013-01-06 15:07:21
    Many issues in Internet marketing and corporate web presence have a fairly clearly defined ‘preferable’ side. One odd issue that is evenly divided is in blog marketing – while some people feel that outsourcing blog marketing and writing is the only way to run a blog, others say that completely betrays the spirit of your [...]

  • Banner Advertising Sizes – What Do the Consumers Think?

    Updated: 2013-01-06 03:51:49
    After determining what banner ad size will suit your message best, the next most important factor in choosing a size is the sort of response it will create from consumers! There is no single magical banner ad size that will put your brand recognition through the roof, your response rates up to 10% and will [...]

  • 4 Classic Sales Tactics to Use in Your Article Marketing

    Updated: 2013-01-05 15:51:49
    Article marketing is one of the SEO tactics that will probably be around for some time to come – simply because it panders to the very reason for the Internet’s existence … to provide information! The first lesson you’ll read on article marketing, no matter what the source, is to publish informative content. While we [...]

  • Facebook Updates! 2013 Brings More Fresh #FB Ads Features & Functions

    Updated: 2013-01-04 21:02:34
    My oh my, the engineering elves over in Menlo Park have been busy! Some may remember the incredibly useful features and updates Facebook released mere weeks ago. Now, just days into the New Year, FB is at it again. Social marketers returning to the office after the holidays are in for even more update surprises! We… Read More

  • Using Subscriber Internet Marketing Tools

    Updated: 2013-01-04 20:44:17
    When looking at Internet marketing options for your online business, you never want to overlook the value and importance of your very own customers. For instance, if you offer people information or services in the form of newsletters, ezines, articles, or e-courses, you can set up a page within your site for subscriber feedback. As [...]

  • The New Marketing Agency Retainer: DTyre-Style

    Updated: 2013-01-04 18:53:00
    : Home Contact Blog Subscribe by Email Your : email Follow Co-Grow Most Popular Posts Google in the Software Sales Business Now The Story of Starting a Brew On Premises Business Do You Need an Internet Marketing Virtual Assistant DejaBrew Business Lessons from Starting a Brew-It-Yourself On-Premises Brewery in Central MA Are You Tapping the Collective Wisdom of Your Users for the Rest of Your User's Benefit Sites to Get Free Links : Aboutus.org ROI on My Time Should You Bother Accepting Referrals If They're Not From Clients Hiring Sales Professionals The Web Design Business is Dead Latest Posts The New Marketing Agency Retainer : DTyre-Style What Software Does Your Agency Use Why Your Blog Traffic Isn't Converting into New Business Yet Another Increased Blogging Frequency Correlates to

  • What Software Does Your Agency Use?

    Updated: 2013-01-04 16:43:00
    Home Contact Blog Subscribe by Email Your : email Follow Co-Grow Most Popular Posts Google in the Software Sales Business Now The Story of Starting a Brew On Premises Business Do You Need an Internet Marketing Virtual Assistant DejaBrew Business Lessons from Starting a Brew-It-Yourself On-Premises Brewery in Central MA Are You Tapping the Collective Wisdom of Your Users for the Rest of Your User's Benefit Sites to Get Free Links : Aboutus.org ROI on My Time Should You Bother Accepting Referrals If They're Not From Clients Hiring Sales Professionals The Web Design Business is Dead Latest Posts The New Marketing Agency Retainer : DTyre-Style What Software Does Your Agency Use Why Your Blog Traffic Isn't Converting into New Business Yet Another Increased Blogging Frequency Correlates to

  • Things to Look for in an Internet Advertising Agency

    Updated: 2013-01-04 15:51:48
    There are a few things that you should keep in mind when you are looking for an Internet advertising service. 1. Make sure they have the level of expertise that you want Even though it may seem like a good idea, don’t choose a service based on how flashy the website is or how big the [...]

  • Online Marketing News: Holiday Spending & App Downloads in the Billions, Google Resolves FTC Concerns, Facebook #1

    Updated: 2013-01-04 11:00:25
    5 Types of Social Media Strategies Social media is not a magic bullet. It’s an enabler. Social media won’t make an antisocial brand suddenly social. But it can facilitate and amplify the role that brands play with their audiences. Whether in social media or any other domain, we need to focus less on how “awesome” [...]

  • Targeted and Redirected Traffic

    Updated: 2013-01-03 23:58:24
    When it comes to your online business, the lifeline is both targeted and redirected traffic. You could have the most incredibly designed and expensive website on the Internet but if you are not getting a steady flow of people coming to buy what you sell, it does not matter. Having a successful online business goes [...]

  • Sweet Jerusalem, aimClear To Speak At #SMX Israel 2013

    Updated: 2013-01-03 21:40:53
    Ah, Jerusalem, sparkling city of the ages, it’s scintillating to return to your cobblestone streets. You can take the man out of Israel but you can’t take Israel out of the man. The experience of speaking, even being, in Jerusalem is superlative and, in some ways, beyond compare. Online marketing is like Jerusalem– a living,… Read More

  • Where (& How) To Find The Best Microbrews In Duluth: Announcing The Beer Challenge Winners & Trail Launch!

    Updated: 2013-01-03 19:41:33
    On aimClear blog, we delight in posting tutorials, tips, advice, rants, musings, and news spanning the vast online marketing industry. After all, online marketing is what we do, what we know, and what we love. But we also care deeply about our community up here on the North Shores of Lake Superior. This place has… Read More

  • Website Promotion with a Press Release

    Updated: 2013-01-03 15:51:49
    Have you started an online business, selling something you believe in but find yourself tired of spinning your wheels in getting the business noticed? If so, the answer could be as simple as changing the type of website promotion you are currently using. Unfortunately, some online business owners will direct all their energy on the [...]

  • New Media Rat Pack eBook – Win Big With These 52 Tips #NMX

    Updated: 2013-01-03 14:02:14
    People flock to Las Vegas for many reasons.  Some want to experience the nightlife while others are interested in seeing acts perform, lounging by the pool, eating gourmet meals, or even attending marketing conferences. To win big in Las Vegas  you need a little luck and an understanding of the game.  Similarly, if you want [...]

  • Direct Website Marketing

    Updated: 2013-01-02 23:56:23
    To be successful and make substantial money online, you need the right knowledge and determination. Just imagine being able to work from home, choosing the hours you want, and still make money to support a family simply by creating and managing a successful online business. The truth is that this dream has become a reality [...]

  • Advice on Distributing Press Releases

    Updated: 2013-01-02 15:51:48
    Distributing press releases is a complex task. It can be distributed by an individual employee using either free or fee-based companies. Hiring a professional firm to handle this task can be very helpful. They have tremendous knowledge and experience along with databases of thousands of high profile news agencies for targeting the release to those [...]

  • True Professions of an Inbound Marketer

    Updated: 2013-01-02 14:10:08
    Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Mike Fleming True Professions of an Inbound Marketer True Professions of an Inbound Marketer January 2, 2013 Comments Mike Fleming Articles Tweet A few years ago , I went ahead and got myself a nice liberal arts education You know , the kind that's supposed to prepare you for the real world by affording you the opportunity to take courses in communications , science , budgeting , psychology , etc . I must say that it's a good thing too , considering I landed in the profession that I did . I was recently working on something and feeling a bit stretched out of my comfort zone when I realized just how many hats inbound marketers are called to wear throughout the daily trappings of their . careers The truth

  • Why Your Blog Traffic Isn't Converting into New Business

    Updated: 2013-01-02 13:14:00
    Home Contact Blog Subscribe by Email Your : email Follow Co-Grow Most Popular Posts Google in the Software Sales Business Now The Story of Starting a Brew On Premises Business Do You Need an Internet Marketing Virtual Assistant DejaBrew Business Lessons from Starting a Brew-It-Yourself On-Premises Brewery in Central MA Are You Tapping the Collective Wisdom of Your Users for the Rest of Your User's Benefit Sites to Get Free Links : Aboutus.org ROI on My Time Should You Bother Accepting Referrals If They're Not From Clients Hiring Sales Professionals The Web Design Business is Dead Latest Posts The New Marketing Agency Retainer : DTyre-Style What Software Does Your Agency Use Why Your Blog Traffic Isn't Converting into New Business Yet Another Increased Blogging Frequency Correlates to

  • 3 Tips For Effectively Growing & Managing Your Online Community

    Updated: 2013-01-02 11:00:42
    We live in a world where shopping, dating, watching new films and networking can all be done online.  In fact, these actions (and many more) have become a part of our everyday life.  Many of us may experience buyers remorse for purchasing something online that wasn’t within budget, a desire to post a bad review [...]

  • Marketing Blogs for Success

    Updated: 2013-01-02 03:51:48
    Blog marketing is the process of reaching a business’ potential customers or clients through the use of a blog. A blog is a communication tool between a company and the outside world. It is a way to communicate products and services in a personal way through commentary using text, graphics or video. Blogs are content [...]

  • Happy New Year! 11 Lessons Learned After 9 Years of Business Blogging

    Updated: 2013-01-01 11:15:42
    Happy New Year and Welcome 2013! Also, Happy Birthday to TopRank’s Online Marketing Blog! A little over 9 years ago I started this blog as a way to save and share links to industry news. Over the years it has evolved in many ways thanks to our community and our team at TopRank. Since 2003 [...]

  • Successful Banner Design

    Updated: 2013-01-01 09:30:25
    If an advertiser is adding banners to the advertising program, what elements make the best and most successful banner ads? Generally, they are clean banner designs that motivate viewers to view a site. They catch the eye, generate interest and attention, use friendly and readable fonts and graphics, are compelling, and continue a ‘theme’ that [...]

  • Mistakes Made in Website Traffic Strategies

    Updated: 2013-01-01 01:29:00
    When people are trying to get a lot of traffic to their website, they tend to make mistakes. Some of these mistakes are just crazy, some of them can really mess things up for the person who is trying to make a living on the Internet. Here are some of the common mistakes that people [...]

  • Tips for Writing Press Releases

    Updated: 2012-12-31 09:27:38
    When writing a press release, there are five general points to remember to ensure that the press release is read and hopefully utilized. The first point to remember is to pick a newsworthy angle on the subject. The media wants a story- not an advertisement. They want a new spin on a topic or news [...]

  • Banner Creation How To

    Updated: 2012-12-31 01:27:00
    Advertising banners are a great way to drive potential customers to a website. But what is involved? What are the elements needed to create an effective banner? Some of these elements include the background, buttons, text, animation, graphics, logo, size, and duration. Clean designs generate interest and gain the most attention. The background should be [...]

  • Ways to Increase Traffic to a Website

    Updated: 2012-12-30 15:51:49
    When someone has a website, they want to know the ways that they can encourage people to come back to their website. There are plenty of great ways that you can get people to come back again and again to your website. This forms the foundation of Internet marketing. 1. One of the first ways that [...]

  • Yet Another 'Increased Blogging Frequency Correlates to Traffic Growth' Story

    Updated: 2012-12-30 00:49:00
    Home Contact Blog Subscribe by Email Your : email Follow Co-Grow Most Popular Posts Google in the Software Sales Business Now The Story of Starting a Brew On Premises Business Do You Need an Internet Marketing Virtual Assistant DejaBrew Business Lessons from Starting a Brew-It-Yourself On-Premises Brewery in Central MA Are You Tapping the Collective Wisdom of Your Users for the Rest of Your User's Benefit Sites to Get Free Links : Aboutus.org ROI on My Time Should You Bother Accepting Referrals If They're Not From Clients Hiring Sales Professionals The Web Design Business is Dead Latest Posts The New Marketing Agency Retainer : DTyre-Style What Software Does Your Agency Use Why Your Blog Traffic Isn't Converting into New Business Yet Another Increased Blogging Frequency Correlates to

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