Items about advertising on the internet, for advertisers and website owners. 136 Internet Advertising 2012-02-08T04:03:42 Karl Moneyman ch1rality@yahoo.com Internet Marketing News - Search Engine Marketing 2012-02-07T20:02:53

It’s important to generate traffic to your website, but if the traffic isn’t converting to sales, you’re no better off than before. Here is part one of helpful techniques and hints to help you make those conversions and increase the success of your Internet marketing efforts. Check back tomorrow for part two! 1. Fast loading speeds. [...]

9e4278776080f175fd976ef6ed17092e aimClear® Search Marketing Blog 2012-02-07T18:37:54

If you’ve spent any serious time on the search marketing conference circuit, you’re no doubt familiar with Heather Lloyd-Martin. Maybe you saw a flash of her signature red hair when you poked your head in the Speakers’ Room, or watched as she dazzled crowds, trading hats from lively moderator to panelist to presenter (averaging 327 [...]

c9d0778a447ed2c65fb678b2525d7a66 Web Ad.vantage 2012-02-07T17:07:26

I spend a lot of my work day typing away on a PC (or laptop)—which means that when it comes to my Internet activity, I'm still using a Web browser. Sometimes websites do a good job of helping you share or save content via sharing toolbars, but because the experience isn't consistent site-to-site, I've come to rely on so-called bookmarklets.

b31bb152772cb28742d9ec837f581c45 Internet Marketing News - Search Engine Marketing 2012-02-07T15:51:53

While Yahoo! and Microsoft are otherwise engaged, Google is promoting its free website-testing tool, called Google Website Optimizer. As usual, Google’s product is free, and can be found at google.com/websiteoptimizer. For four lucky business owners, Google will do the work for them. In a recent announcement, Google launched a “Website Workout” contest, in which business owners [...]

29cc00614e8526db991ddad69e7020d6 Internet Marketing News - Search Engine Marketing 2012-02-07T13:00:43

Press releases (PRs), also called news releases, press statements, and media releases, are written (sometimes recorded) communications that are directed at the news media. PRs are written to announce something newsworthy such as the release of a new product, but they also play a major role in reputation management. Traditional PRs were mailed to newspapers, [...]

83c4c51bd466175221b876d42fda9b67 Internet Marketing News - Search Engine Marketing 2012-02-06T22:48:44

Many people have had great success with affiliate websites, but there are a few tricks to getting it right. Here are four: 1. Check your links. You can’t make sales if you don’t have the correct, working links. 2. Check your account. Ensure that you have the correct information entered into your affiliate accounts, lest your payments [...]

d2324804335d6361afcc8027b558ab4b Online Marketing Blog 2012-02-06T15:21:57

I’m headed to (hopefully) sunny San Diego today for the annual Online Marketing Summit conference where I’ll get to present on one of my favorite topics: Optimization. Of course, if you read Online Marketing Blog very often, you’ll know my definition of optimization is a bit different than traditional SEO.  My post last Thursday “Are [...]

1ee0430dd3672445cb9e22265cd56c14 Internet Marketing News - Search Engine Marketing 2012-02-06T13:00:55

A redirected domain enables you to buy targeted web traffic. Other methods that you should consider if you want to buy targeted website traffic are doing popup and popunder campaigns, PPC such as Google AdWords, and keyword bidding. The first redirect services used top-level domains (TLD) like .to (Tonga), .at (Austria) and .is (Iceland). The [...]

ad478c78ca1f37983bbabed43c2c8750 Internet Marketing News - Search Engine Marketing 2012-02-06T10:05:26

In the on-again, off-again Microsoft-Yahoo! deal, it looks like the romance is in full bloom once more. It’s being widely reported that once the two giants arrive at a sound valuation of Yahoo’s search business, it’ll be a done deal. Back in May, Microsoft withdrew its offer of $47.5 billion for the company. While it’s hard to [...]

b4c8f92678a671530cae2d4f722e046c Internet Marketing News - Search Engine Marketing 2012-02-06T02:04:21

Whether you’re selling widgets or providing information to your website visitors, success is all about driving traffic to your site. Having to compete with millions (or hundreds of millions) of websites can seem overwhelming, but there are several steps you can take to kick your traffic up a notch. Here are three tips to get [...]

44a44e4a6eeab27d8f5a955fe761a461 Internet Marketing News - Search Engine Marketing 2012-02-05T10:02:48

In the company’s ongoing effort to meet Google head to head, Microsoft announced that it has made a deal with Hewlett-Packard to install Windows Live Search as the default on all PCs shipped by HP. The software giant issued the following press release: Microsoft Corp. today announced that it has won a key distribution deal with [...]

86adf07ce01910f98726811179946ba6 Internet Marketing News - Search Engine Marketing 2012-02-05T03:52:01

If you do email marketing, co-registration is a great way to build highly relevant, opt-in email lists. When it’s done right, co-registration is a safe, fast, and easy way to build your customer base. “Co-Registration Cash” is an e-book that offers a wealth of information to growth-oriented online businesses. It begins by defining co-registration leads and [...]

68ddbd613edc511d0c5daa55f70c6bdc Internet Marketing News - Search Engine Marketing 2012-02-04T13:36:32

Although Yahoo! and Microsoft continue to dance to a tune that may yet lead to a deal that could level the playing field with Google in the arena of search and Internet marketing, a judge unsealed documents that provide insight into past pas de deux. Unsealed in conjunction with a Yahoo! shareholder lawsuit, the papers say [...]

b74006ab530d53a365e549e5c06d6a47 Search Engine Guide : Small Business Search Marketing 2012-02-03T15:29:20

Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Jennifer Cario The Super Simple Guide to Using and Marketing Through Pinterest Part Two The Super Simple Guide to Using and Marketing Through Pinterest Part Two February 3, 2012 Comments Jennifer Cario Articles If you are new to Pinterest and don't already have an account , make sure to read part one in this series Now that you've gotten youself up and running with a Pinterest account , it's time to put it to use to start collecting ideas , links and pictures . Remember , Pinterest is a powerful online filing system that gives you visual access to the things you might wish to use down the road . Back in part one we talked about setting up some topical boards to sort the pins you find . Today we're going

e8217199a3b6fc207c22c2839f9af86f Online Marketing Blog 2012-02-03T00:55:25

Facebook in Numbers: Prior to the IPO The big news in social media and business this week is Facebook’s new IPO.  This infographic from statista and creative commons shares some very interesting figures about Facebook, before it goes public. Highlights include: In 2012 Facebook is expected to reach: 90% of U.S. Social Network Users & [...]

1c5a6702259bdcef1d724c0af541ee3f aimClear® Search Marketing Blog 2012-02-02T21:11:58

Riiiiiiing! Hear that bell? It’s about that time again for eager Facebook marketers to take a seat in mama’s kitchen classroom. Starting off bright and early on Monday, February 27th, the aimClear crew (plus one very special guest) will set up shop in sunny California’s San Jose McEnery Convention Center, rearing to talk Facebook advertising [...]

a9e28e262aecf12a0785f56f6d8506c9 Online Marketing Blog 2012-02-02T15:21:54

I think most online marketers get the fact that marketing and communications on the web is a fast changing place and that most companies are structured to move at a slower pace than the digital world is evolving. Take for example, the notion of Search Engine Optimization (SEO). It’s been around for about 15 years [...]

a0917c7f450235df0f96182201128ce3 Search Engine Guide : Small Business Search Marketing 2012-02-02T00:52:53

Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Jennifer Cario The Super Simple Guide to Using and Marketing Through Pinterest Part One The Super Simple Guide to Using and Marketing Through Pinterest Part One February 1, 2012 Comments Jennifer Cario Articles Pinterest is a virtual pin board that allows you to collect images and links to things you like on the web . If you've ever seen someone pull out a scrapbook filled with recipe clippings or a binder full of wedding or home remodel ideas , you've got the general idea . The difference with Pinterest is the fact that it all takes place online in an environment where you can share your collection with your friends and vice versa . To put it in the simplest of terms , Pinterest is an image based

7c814d0f077d7fec2572c7f1f8a18450 aimClear® Search Marketing Blog 2012-02-01T21:50:17

Did you get the memo? With Google’s increased focus on content freshness and other social-laced algorithmic updates, marketers already keen on blogging and other recurrent content strategies have a definite leg up. But how far do SEOs need to go and at how great a cost for what results? What results can churn-and-burn-puppy-mill SEO-laced assembly [...]

7a7bc35ff073aa3a61b58d897d2f5326 Search Engine Guide : Small Business Search Marketing 2012-02-01T20:11:44

Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Mike Fleming Don't Waste Time Looking at Web Data Until You Do This Part 2 Don't Waste Time Looking at Web Data Until You Do This Part 2 February 1, 2012 Comments Mike Fleming Articles Cutting through all the clutter of data , which metrics are your critical few You probably have at most three critical few metrics that define your existence If you can't take action with anything , then perhaps you are using the wrong metric for your business . the simple process of identifying a metric as your key performance indicator and creating a graph of it rarely helps you find insights . before you diagnose how to improve a metric , you have to identify all the influencing variables . analyzing the variables will

0feadfa04ea6bbbe40ea75c413bb1b75 Search Engine Guide : Small Business Search Marketing 2012-02-01T19:51:10

Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Stoney deGeyter Perception is Worth 1,001 Words Perception is Worth 1,001 Words February 1, 2012 Comments Stoney deGeyter Articles In the world of business , marketing and advertising is everything . Marketing is at least as important as the products or services you sell . Without marketing , you have no one to demonstrate the superiority of what you offer There is a reason people build businesses in cities surrounded by people , rather than in a desert surrounded by cactus You need people to market to , and you need customers coming in your door . The success of your business relies on how well you market your product or service first , and second by how well you deliver it . Very few businesses survive

2575814d4070fdf67b60a759635fec18 Online Marketing Blog 2012-02-01T17:38:53

Yesterday digital PR maven Adam Vincenzini pinged me about a post he was researching on how brands could make it easier for bloggers to talk about them. It’s a great question because mentions and links from influential content sources are priceless for credibility, awareness and in particular, social SEO. This is a topic close to home [...]

57a9eef8a93f30fe7dfb646af58a82fa Web Ad.vantage 2012-02-01T15:23:09

If you haven't already heard, McDonald's is the latest poster child for social media gone awry. What started out as a simple Twitter promotion campaign—and then evolved into an effort to encourage people to talk about their favorite McDonald's stories—turned into a case of "tweetjacking" of the worst kind.

276eeeebbe3013a8b5541f6bd480c1b2 Search Engine Guide : Small Business Search Marketing 2012-01-31T13:28:05

Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Dave Cosper Writing Google Places Reviews to Improve Rankings Writing Google Places Reviews to Improve Rankings January 31, 2012 Comments 1 Dave Cosper Articles A business owner recently asked me how to go about building positive reviews in a way that would optimize their Google Maps listing . This is about as provocative a topic as it gets in the Local Search community , I know , but it's also an unavoidable subject worth addressing . Search marketers ponder the same How To question , if for nothing else to try and understand every aspect of local search ranking factors and translate this to practical advice for . SMB's Google Places has become an essential tool in increasing popularity of a business on

a935157df8cd66afcb0dd82c63b22b28 Online Marketing Blog 2012-01-31T11:30:05

Today marks my 4 month anniversary at TopRank Online Marketing and almost 5 years in the online marketing industry.  It has been a goal of mine to learn as much as I possibly can from those who know the industry best.  In this seemingly short amount of time I have received, and continue to receive [...]

56ad4a4e6228ea768ce16e5bd144664b Online Marketing Blog 2012-01-30T11:00:59

Initially I looked at Google+ the same as other Google social projects like Wave and Orkut. But the more I use Google+ the more I like it. Maybe it’s the network effect because others are using it more too. I often find content and insights shared on G+ that I don’t find elsewhere. While the [...]

3c3598aab8dd538d7176d15aabee7806 Online Marketing Blog 2012-01-27T11:40:54

The 2012 Community Manager Report Community Manager is an essential, yet still uncharted territory for many companies that are expanding their presence on the social web.  What should you know about the current state of this position? 67% of Community Managers work for a brand The most popular city for Community Managers is New York [...]

ca0f7c69be61bc24224671379a3ae141 aimClear® Search Marketing Blog 2012-01-27T03:55:44

You heard it here first! The Duluth Chamber of Commerce is about to announce an ambitious three track social media marketing conference. “Zenith Social Media Marketing Conference 2012, Tips, Tools, Tactics, & Beyond,” will be held May 23, in multiple locations in our beautiful city. (Registration Link) Here’s a cool secret: The agenda was sequenced [...]

096f876e5772611b00d33d74fd314841 Online Marketing Blog 2012-01-26T15:34:04

This post is a preview of a new downloadable guide I will be offering for those who pre-order Optimize by March 13, 2012. The full guide will have screenshots, examples and more “SEO Deep Dive” advice. If you want the full, illustrated Content Marketing SEO Troubleshooting Guide, visit OptimizeBook.com to pre-order and subscribe to our mailing list [...]

14bc5a1598d10f83c2a18b8cf502b369 Search Engine Guide : Small Business Search Marketing 2012-01-25T22:33:27

Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Miriam Ellis The Shady Practice Of Spinning Articles To Avoid Duplicate Content Penalties The Shady Practice Of Spinning Articles To Avoid Duplicate Content Penalties January 25, 2012 Comments Miriam Ellis Articles If you've been walking on the sunny side of a clean street on your Search Marketing journey , hopefully you've skipped right past that dark and narrow alleyway in which lurks the spin monster . The practice of spinning' articles for directory submission isn't new , but it has come to my notice that marketing firms are currently utilizing this as a post-Panda effort for avoiding the dread Google duplicate content label , and I'm writing this article today to describe what the process is . If

701e298e177d40a680c65d4f75d2a5e3 aimClear® Search Marketing Blog 2012-01-25T16:39:52

A deep look at how Facebook ignores the thousands of advertisers despite oodles of advertising revenue incoming daily.

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