Items about advertising on the internet, for advertisers and website owners. 136 Internet Advertising 2010-03-12T11:57:41 Karl Moneyman ch1rality@yahoo.com internet-advertising «WordPress.com Tag Feed 2010-03-12T09:07:46

Product focused... When marketing on the internet, sometimes you feel like your head is going to exp

2cc31f226ef97c36b23f476bd924e4f9 Online Marketing Blog 2010-03-11T21:02:25

Welcome to the post-Winter/pre-Spring version of the BIGLIST review of SEO blogs.  Snow is starting to melt and you can actually walk around outside (in Minnesota) without your eyelashes freezing together. We have a nice group for you to review so fire up your RSS reader and subscribe. LyndiT blog gets our attention for great design and user [...]

3d37c8e856bde0de30310e52eeac3be8 aimClear Search Marketing Blog 2010-03-10T14:48:50

Search Engine Strategies New York is an annual conclave of rare depth and importance.  In search marketing, channels evolve at blazing speed and staying relevant is an intense and ongoing process.  As part of our commitment to stay cutting-edge-current, aimClear team members hit the road for about 80 days of training each year. SES New [...]

0b445aad2a6d07dc2d436f1a227625cf Online Marketing Blog 2010-03-10T13:28:30

Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMO since 2006! Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and [...]

16d79831890f635fc4d253a2b52d4c45 ContextWeb's Internet Advertising Blog 2010-03-10T08:26:00

Home ADSDAQ About Us Subscribe via Email Your : email Connect With Us On Twitter On Facebook On Flickr On YouTube Popular Posts WPP , Omnicom , IPG Publicis Agency Demand Platforms : Art vs . Science in a Real-Time World Web 2.0 NET vs . LAMP Part 2 : Development Costs News : Real-Time Bidding API from ContextWeb†s ADSDAQ Exchange Web 2.0 NET vs . LAMP Part 1 : Blurring the Line Ad Club ContextWeb Event Will be a Sell Out Top ways to optimize your website†s advertising revenue potential MediaCom's Broderick Articulates GroupM WPP View in Lead-Up to July 14th Panel Web 2.0 NET vs . LAMP Part 3 : Managed Code Omnicom's Spiegel in Interview Prior to July 14th Panel Swine Flu and the Contextual Marketing Opportunity Posts by Month 2010 March February January 2009 December November October September August July June May April March February January 2008 December November October September August July June May April March February January 2007 December November October September August July June May April March February January ContextWeb's Internet Advertising Blog Current Articles RSS Feed The Future of Ad Networks Where The Industry Is Going To End Up Posted by Ken Lauher on Wed ,

64e78daf4632d780f91b3716534de0d9 Online Marketing Blog 2010-03-09T16:04:26

When you think of successful consumer brands in the social media space, names like Dell, Zappos and Pepsi come to mind. Another is Ford. Last year the Ford Fiesta movement generated a tremendous amount of awareness (and pre-orders) for a vehicle that wasn’t available to the public yet. (Great summary on Jeff Bullas’s blog) [...]

8e0483c10b1327ef96f0cb82f4c78969 Online Marketing Blog 2010-03-08T13:54:49

As with many bloggers, we’ve been using royalty free images for many years.  Many bloggers make use of images from Flickr and we have too but you can’t always find the right image there. I’ve even made a point to take more photos of people, places and things while traveling for later use in blog [...]

e09150bcfd84990f0e2a20565613d39e ContextWeb's Internet Advertising Blog 2010-03-08T08:27:00

Home ADSDAQ About Us Subscribe via Email Your : email Connect With Us On Twitter On Facebook On Flickr On YouTube Popular Posts WPP , Omnicom , IPG Publicis Agency Demand Platforms : Art vs . Science in a Real-Time World Web 2.0 NET vs . LAMP Part 2 : Development Costs News : Real-Time Bidding API from ContextWeb†s ADSDAQ Exchange Web 2.0 NET vs . LAMP Part 1 : Blurring the Line Ad Club ContextWeb Event Will be a Sell Out Top ways to optimize your website†s advertising revenue potential MediaCom's Broderick Articulates GroupM WPP View in Lead-Up to July 14th Panel Web 2.0 NET vs . LAMP Part 3 : Managed Code Omnicom's Spiegel in Interview Prior to July 14th Panel Swine Flu and the Contextual Marketing Opportunity Posts by Month 2010 March February January 2009 December November October September August July June May April March February January 2008 December November October September August July June May April March February January 2007 December November October September August July June May April March February January ContextWeb's Internet Advertising Blog Current Articles RSS Feed Wenda Harris Millard Discusses 1 Of The Top 50 Advertising Campaigns Of All Time Posted by

50a2aaa8b47da3cd6207690c93402719 aimClear Search Marketing Blog 2010-03-06T23:39:54

Google is planning to test ultra-high speed broadband networks and is considering Duluth as a trial location, among others across the country. Google Fiber, so you’re considering a move to Duluth…? Join the club. In 1982 I first came to visit. Then after a decade-long love affair with the Boundary Waters Canoe Area (BWCA) to [...]

1a5e3373847f3b578447b234ec8182aa aimClear Search Marketing Blog 2010-03-05T04:46:38

Dear Marketer-folk: You’re missing serious demographic opportunities. The dual income gay & lesbian household, the force-of–nature purchasing power of latino consumers, teens, tweens & African Americans. You’ve probably read the NYT articles or some Adage infographics on these demographics, but if  these recent advertising efforts are any indication, the boat = still missed. Paid Search Bullseye [...]

37256d784453f05422707e6a3945ea79 Online Marketing Blog 2010-03-05T00:30:00

From Facebook to Twitter to You Tube, there’s no limit to the number of social networking sites that can be leveraged to interact with customers and prospects, and build positive brand awareness. LinkedIn, however, stands apart from the crowd. The roots of popular sites like YouTube and Facebook are founded on the entertainment side of things. [...]

0191f70599255738e28f1bcbeef5630c aimClear Search Marketing Blog 2010-03-04T22:56:04

<FACEPALM> In the past we’ve attended major industry conference-shindigs as one big live-blogging family. But dude, the aimClear team is expanding. Our 2010 conference agenda and travels to and fro might damn near pull us apart at the seams if we all went. In this quarter alone some of us will be returning from SXSW while others [...]

42a7103027b4754fd6ca84ddecbb4821 ContextWeb's Internet Advertising Blog 2010-03-04T10:47:00

Home ADSDAQ About Us Subscribe via Email Your : email Connect With Us On Twitter On Facebook On Flickr On YouTube Popular Posts WPP , Omnicom , IPG Publicis Agency Demand Platforms : Art vs . Science in a Real-Time World Web 2.0 NET vs . LAMP Part 2 : Development Costs News : Real-Time Bidding API from ContextWeb†s ADSDAQ Exchange Web 2.0 NET vs . LAMP Part 1 : Blurring the Line Ad Club ContextWeb Event Will be a Sell Out Top ways to optimize your website†s advertising revenue potential MediaCom's Broderick Articulates GroupM WPP View in Lead-Up to July 14th Panel Web 2.0 NET vs . LAMP Part 3 : Managed Code Omnicom's Spiegel in Interview Prior to July 14th Panel Swine Flu and the Contextual Marketing Opportunity Posts by Month 2010 March February January 2009 December November October September August July June May April March February January 2008 December November October September August July June May April March February January 2007 December November October September August July June May April March February January ContextWeb's Internet Advertising Blog Current Articles RSS Feed 5 Predictions On The Direction Of The Online Advertising Industry Posted by Ken Lauher on Thu

685456a19dbed021fca5f7e06f2a3bce aimClear Search Marketing Blog 2010-03-04T03:51:56

Peter Norvig, you might have heard of him, or felt his presence on stormy mountain tops. Among several other accomplishments, he is the creator of Norvig’s Law, the world record holder for the longest palindrome, former head of computational sciences research at NASA,  ballet dancer, current director of research at Google, & a human being. SMX [...]

290954c236f248d8a2c0ce311ad394cc aimClear Search Marketing Blog 2010-03-03T21:08:36

Some people think keyword research consists of going to the Google Keyword tool, typing in four of their industry phrases & then just grabbing the keywords with the highest volume. But some people are ultra DumbPants month-punchers & need additional research guidance in order to find the highly targeted keyword permutations, relevant stemming topics & [...]

e91fe3061b6c66973f003f9050a8c4d2 aimClear Search Marketing Blog 2010-03-03T16:06:58

There’s an old adage – If it ain’t broke, don’t fix it, unless you are carefully able to fix it in ways that helps all parties who use it & also it will make you more money, then you should think about trying to fix it, so good luck with this. Google essentially took this [...]

9e31f5e8574d1ac3cb385cdacafad9e3 Online Marketing Blog 2010-03-03T00:54:32

It’s a little ironic that I’m writing this post about iPhone apps using WordPress on a Motorola Droid (Devour actually), but it allows me a chance to experience how hard it is to blog, using a tiny tiny tactile keyboard and also finally get this post started. Ah, back to a full sized Logitech keyboard and [...]

08a9f4398cf42e67916a2689e856e4eb aimClear Search Marketing Blog 2010-03-02T21:46:30

When it was first announced that Microsoft’s Steve Ballmer would be keynoting this year’s SMX West, it was perceived as a nice surprise and unexpected legitimization of the search marketing industry from one of the big guys.  The announcement left many marketers existentially pondering their role in the somewhat dysfunctional search family. Did Ballmer, Microsoft, & Bing finally [...]

01ea3cb9a6187bddb6ad79d1c36243e5 aimClear Search Marketing Blog 2010-03-02T19:37:30

There has been much written surrounding classic query types. In review, conventional wisdom dictates that there are basically three kinds: Informational - suggests the searcher is on the broad quest for knowledge about a topic of interest (medical symptoms, film trivia, tips on housebreaking puppies, etc.). Navigational - indicates the searcher is on the hunt for a specific website, usually [...]

9da9019274003519236274491d449d94 Redfly Online Marketing, Dublin, Ireland 2010-03-02T16:49:00

A lengthy and detailed post, that goes into quite a bit of detail on the subject of the Google AdWords Quality Score and methods on improving Quality Score. This post details the reasons behind Quality Score, the detailed Quality Score factors as well many ways to improve on each of the many factors. It also goes into detail on how to troubleshoot the most common QS problems and defines the subtle nuances that go into finding the Quality Score sweet spot.

9e749da6731a3877e81c85d55ca6168b Online Marketing Blog 2010-03-02T00:05:49

“If you don’t eat your meat you can’t have any pudding. How can you have any pudding if you don’t eat your meat!” Pink Floyd, The Wall. That quote from Another Brick in the Wall reminds me of the cart horse situation with social media marketing:  If you don’t know your customers you can’t engage them. [...]

10524bbc5ac7e45d6a4cb82c987ff067 ContextWeb's Internet Advertising Blog 2010-03-01T08:06:00

Home ADSDAQ About Us Subscribe via Email Your : email Connect With Us On Twitter On Facebook On Flickr On YouTube Popular Posts WPP , Omnicom , IPG Publicis Agency Demand Platforms : Art vs . Science in a Real-Time World Web 2.0 NET vs . LAMP Part 2 : Development Costs News : Real-Time Bidding API from ContextWeb†s ADSDAQ Exchange Web 2.0 NET vs . LAMP Part 1 : Blurring the Line Ad Club ContextWeb Event Will be a Sell Out Top ways to optimize your website†s advertising revenue potential MediaCom's Broderick Articulates GroupM WPP View in Lead-Up to July 14th Panel Web 2.0 NET vs . LAMP Part 3 : Managed Code Omnicom's Spiegel in Interview Prior to July 14th Panel Swine Flu and the Contextual Marketing Opportunity Posts by Month 2010 March February January 2009 December November October September August July June May April March February January 2008 December November October September August July June May April March February January 2007 December November October September August July June May April March February January ContextWeb's Internet Advertising Blog Current Articles RSS Feed IAB's Long Tail Alliance Educational Seminars Posted by Ken Lauher on Mon , Mar 01, 2010

779413674d3ea0aba1919e6fb0f92ea5 aimClear Search Marketing Blog 2010-02-26T02:28:36

It’s remarkable really. Microsoft CEO Steve Ballmer will take the stage for a “Fireside Chat” with Danny Sullivan, editor-in-chief of SearchEngineLand.com and conference co-chair, to kick off SMX West on March 2, 2010 in Santa Clara.  In his inaugural address speaking directly to the inner-search marketing community, Mr. Ballmer will discuss Microsoft’s evolution in search [...]

9fe2298d24087a0491728ed5ca68f1c1 Online Marketing Blog 2010-02-26T00:00:44

Relevant, Consistently Updated Content + Flawless Technical Functionality & User Experience = Perfect Blog Launch What’s missing from the equation above? You guessed it: blog promotion. Creating a glitch-free blog with informative content means next to nothing without attracting readers. Start promoting your blog today with these five effective tips: 1. Involve influential industry bloggers. By linking to [...]

690b0d8130f343a35df1570f28289663 Online Marketing Blog 2010-02-25T00:08:37

Our agency TopRank Marketing has been working with Marketo providing SEO, content and blog marketing consulting services for about 2 years. I finally had the opportunity to meet Marketing VP Jon Miller in person today prior to his presentation at Online Marketing Summit: Marketo’s Secret Sauce for Demand Generation. Marketo is one of the fastest growing software [...]

404e4aed6a1c1b21151d94c3f798b0cd Online Marketing Blog 2010-02-24T16:22:29

TopRank ran a survey of journalists, reporters and editors on their use of search and social media in 2008. We found 91% use search engines like Google to do their job. 64% use social networks.  Published in Jan 2010, a George Washington University and Cision survey of journalists reports 89% use blogs and 65% use social [...]

17c2364a4312d34efbd39d24805c9686 Online Marketing Blog 2010-02-23T20:55:21

Online Marketing Summit 2010 in San Diego is host to a smorgasboard of internet marketing topics and this afternoon I am priveledged to participate on a panel about Social Media. Panelists include: Chris Baggott, CEO, Compendium Blogware Lee Odden, CEO, TopRank Online Marketing Michael Senger, CEO & Founder, StoneMass Caitlin McCabe, Founder, WhiteLabel Marketing Ben Hanna, VP Marketing, Business.com That’s a [...]

f98f91697c49ad89f054ca8b763cbb9b Online Marketing Blog 2010-02-23T00:00:14

[Last week, we shared some web analytics basics for small businesses or web site owners new to tracking website visitor data. Building on that, this post explores what you should do next to report that data.] It’s an exciting time to be a small business owner or communications professional. Why? We’ve never had [...]

6a633fea957c7050ce2b1a9d09bf7357 Online Marketing Blog 2010-02-22T14:07:01

Many business owners and managers are perplexed by the social web. The effect of customer participation with social media on brands is undeniable. The effect of employee participation with social media can be a bit of a quandary.  The range of acceptance for social web activity runs the gamut from IT blocking all internet connections to [...]

d8fbfde97744b1cdcebe2673c1b394be ContextWeb's Internet Advertising Blog 2010-02-22T11:11:00

Home ADSDAQ About Us Subscribe via Email Your : email Connect With Us On Twitter On Facebook On Flickr On YouTube Popular Posts WPP , Omnicom , IPG Publicis Agency Demand Platforms : Art vs . Science in a Real-Time World Web 2.0 NET vs . LAMP Part 2 : Development Costs News : Real-Time Bidding API from ContextWeb†s ADSDAQ Exchange Web 2.0 NET vs . LAMP Part 1 : Blurring the Line Ad Club ContextWeb Event Will be a Sell Out Top ways to optimize your website†s advertising revenue potential MediaCom's Broderick Articulates GroupM WPP View in Lead-Up to July 14th Panel Web 2.0 NET vs . LAMP Part 3 : Managed Code Omnicom's Spiegel in Interview Prior to July 14th Panel Swine Flu and the Contextual Marketing Opportunity Posts by Month 2010 March February January 2009 December November October September August July June May April March February January 2008 December November October September August July June May April March February January 2007 December November October September August July June May April March February January ContextWeb's Internet Advertising Blog Current Articles RSS Feed IAB Quality Assurance Guidelines for Networks Exchanges Released at Annual Meeting Posted by

740d67cf422d5b94a688df95686b1418 ContextWeb's Internet Advertising Blog 2010-02-21T20:16:00

: Home ADSDAQ About Us Subscribe via Email Your : email Connect With Us On Twitter On Facebook On Flickr On YouTube Popular Posts WPP , Omnicom , IPG Publicis Agency Demand Platforms : Art vs . Science in a Real-Time World Web 2.0 NET vs . LAMP Part 2 : Development Costs News : Real-Time Bidding API from ContextWeb†s ADSDAQ Exchange Web 2.0 NET vs . LAMP Part 1 : Blurring the Line Ad Club ContextWeb Event Will be a Sell Out Top ways to optimize your website†s advertising revenue potential MediaCom's Broderick Articulates GroupM WPP View in Lead-Up to July 14th Panel Web 2.0 NET vs . LAMP Part 3 : Managed Code Omnicom's Spiegel in Interview Prior to July 14th Panel Swine Flu and the Contextual Marketing Opportunity Posts by Month 2010 March February January 2009 December November October September August July June May April March February January 2008 December November October September August July June May April March February January 2007 December November October September August July June May April March February January ContextWeb's Internet Advertising Blog Current Articles RSS Feed IAB Chair David Moore's Keynote at IAB Annual Carlsbad : 5 Tea Leaves Posted by Jay Sears

095a9171836ef2af3e8e8b5e57548602 ContextWeb's Internet Advertising Blog 2010-02-20T16:48:00

, . Home ADSDAQ About Us Subscribe via Email Your : email Connect With Us On Twitter On Facebook On Flickr On YouTube Popular Posts WPP , Omnicom , IPG Publicis Agency Demand Platforms : Art vs . Science in a Real-Time World Web 2.0 NET vs . LAMP Part 2 : Development Costs News : Real-Time Bidding API from ContextWeb†s ADSDAQ Exchange Web 2.0 NET vs . LAMP Part 1 : Blurring the Line Ad Club ContextWeb Event Will be a Sell Out Top ways to optimize your website†s advertising revenue potential MediaCom's Broderick Articulates GroupM WPP View in Lead-Up to July 14th Panel Web 2.0 NET vs . LAMP Part 3 : Managed Code Omnicom's Spiegel in Interview Prior to July 14th Panel Swine Flu and the Contextual Marketing Opportunity Posts by Month 2010 March February January 2009 December November October September August July June May April March February January 2008 December November October September August July June May April March February January 2007 December November October September August July June May April March February January ContextWeb's Internet Advertising Blog Current Articles RSS Feed ContextWeb , Inc . and the ADSDAQ Ad Exchange at IAB Annual Conference Posted by Jay

154bf3f16f4e17c93a7656d5769c7aed Redfly Online Marketing, Dublin, Ireland 2010-02-20T00:19:40

On Saturday, the 23rd of January, I attended an online PR workshop run by Damien Mulley from Online PR Company, Mulley Communications. I’m a little late to the party, but that’s only because I had to rush out and buy seasons 1-6 of The West Wing and watch them all back-to-back. Thanks Damien! The Workshop The course [...]

0038826fe1ce6a4efbe839c63015e61d Online Marketing Blog 2010-02-19T19:07:44

Without a doubt, one of the most popular shiny new objects of many social media marketing programs is Twitter. There are Twitter books, Twitter conferences, Twitter blogs and numerous articles devoted to Twitter marketing.  Unfortunately, there’s not enough time left over after reading all the promises of marketing nirvana from using Twitter to actually implement [...]

debd4ce011d5fb99d123c83ae9e25a00 Online Marketing Blog 2010-02-18T19:44:07

Dear “SEO Consulting Services New York” and you too “Starting A Home Business”, I have an admission to make: I don’t like comment spam. You are comment spammers. Our readers don’t like you. I don’t like you. You’re not welcome here. Our Akismet filter has been doing a good job of filtering out spam and our commenting [...]

61b53876694b17d757ba41cf266fe6df Online Marketing Blog 2010-02-17T15:52:25

Just about every business with a web site does something to market and promote it. When those companies are asked about web analytics, it’s surprising how many look back with a blank stare.  This isn’t the case with mature online marketers but it does happen a lot with new business web sites and blogs. For many [...]

9cf159d5cf27848ef0356e7378126ea9 Online Marketing Blog 2010-02-16T14:41:31

The PR industry is in a state of flux with increasing importance on getting into the content and social web business. Consumers are spending more time with digital and social media. Advertising dollars are following. That means less budget to staff newsrooms and reporters, journalists and editors to pitch. Understanding the needs of their “customers’ customer” [...]

1a99fac2bb93628a3f9a255dd682bcb2 Online Marketing Blog 2010-02-15T14:29:49

A friend of mine who is an experienced corporate marketer started a new business. The store just opened and being the good pal that I am, I was able to provide some advice regarding marketing on the web – specifically regarding blog marketing. This is a new small business, so considerations for what to do about [...]

f66d3525270837c05ef47e506da0a576 Redfly Online Marketing, Dublin, Ireland 2010-02-12T13:00:43

Want to meet with us in 2010? The Redfly team will be traveling the globe to attend a wide verity of Internet marketing and blogging events in 2010. Why not get in touch if you're at any of the same events or even nearby and we can go for coffee or just shoot the breeze?

25ba76b30bb3d4c58b8e006008d1cf46 Online Marketing Blog 2010-02-12T04:23:51

Take a moment to think about, and count, the number of B2C social media success stories that pop into your head. I’ll venture to guess that you could immediately name five to 10, if not many more. From Ford to Dell to Zappos to Best Buy, B2C social media winners – those organizations that caught on [...]

f11b54135e79ca5f5f213df43ea28570 Online Marketing Blog 2010-02-11T00:05:21

Recently I was invited to give a basics webinar on optimizing news content  for search.  The intersection of search and PR/communications are obviously something quite familiar and while I’ve done several such presentations with our client PRWeb, I had not done one with Search Engine Watch before. The outcome exceeded all expectations thanks to the excellent [...]

13fa981c4cd2180ea8870edb4cde6120 20 10 7 3 1