What Matters Most in Magazine and Newspaper iPad Apps? Quality, Report Says
Updated: 2011-10-31 08:28:23
Publishers, don't start skimping on your iPad editions now. Magazine and newspaper apps' quality seems to be the most important factor in their success with consumers, according to the first annual "The State of the App" report from McPheters & Company's iMonitor service, drawing on iMonitor's evaluations of 3,000 apps from publishers around the world. Continue reading on Ad Age Mediaworks