The Hard Sell: McDonalds CBO
Updated: 2010-03-20 00:07:09
: Turn autoplay off Turn autoplay on Please activate cookies in order to turn autoplay off Jump to content s Jump to site navigation 0 Jump to search 4 Terms and conditions 8 Sign in Register Mobile version Text larger smaller guardian.co.uk Television radio Web News Sport Comment Culture Business Money Life style Travel Environment TV Blogs Video Community Jobs Culture Television radio The hard sell Series : The hard sell Previous Index The Hard Sell : McDonalds CBO Tweet this Pete Cashmore The Guardian Saturday 20 March 2010 Three times the fun . Photograph : www.jonathan-e.com Given their wealth , McDonald's has an odd tradition of TV advertisements that seem to revel in their own ineptitude , stretching back to the faintly sinister clown Ronald McDonald and beyond . But their latest , for the new CBO sandwich , is based around the principle that the chicken , bacon and onion filling proves that three is the magic number , and consists of a bewildering barrage of things that come in threes singing along to the Schoolhouse Rock classic made famous by De La Soul , in a variety of jarring televisual styles , each clip bafflingly cheap and . quarter-arsed We get a live-action clip